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Why join Marshall Land Systems in this role?

Are you ready to shape the future of defence capability across Western Europe?

At Marshall Land Systems (MLS) we deliver cutting-edge Deployable and Mission Critical Infrastructure (DMCI) solutions that support defence forces when and where they need them most. We are now seeking an ambitious, strategic and highly connected Business Development and Sales Lead to drive sustainable sales growth across the Netherlands, Belgium, Luxembourg, Switzerland, France and Germany.

We are looking for someone located within the Netherlands to define and deliver our growth strategy across Western Europe.

You will create and execute a dynamic, long-term growth plan aligned with the MLS business strategy, cultivating new opportunities and accelerating sales across the Western Region of Europe (WRE) within the DMCI segment.

This role could be based in the Netherlands or UK but with extensive travel needed across WRE.

Your responsibilities in this role include:

Strategic Growth & Planning

• Develop and own a comprehensive WRE account strategy and implementation plan.
• Deliver a robust 5 year growth plan while driving in year performance.
• Achieve agreed Order Intake and Order Intake Growth targets.
• Identify and exploit alternative Routes to Market (RTM), including Other Government Departments
• (OGDs), consortia, academia and commercial organisations.
• Continuously refine and update the WRE account plan to prioritise high value opportunities.

Business Development & Campaign Leadership

• Lead and execute significant new business campaigns across WRE.
• Accelerate opportunities through the Win The Business (WTB) process.
• Position MLS directly with customers and alongside Prime Contractors.
• Maintain accurate and up-to-date sales pipeline data and forecasts.
• Actively promote MLS and DMCI capabilities across approved channels including LinkedIn.

Stakeholder & Relationship Management

• Build and maintain a detailed stakeholder map across the Netherlands, Belgium, Luxembourg, Switzerland, France and Germany.
• Develop trusted relationships with Ministries of Defence, Front Line Commands, R&D organisations and Procurement authorities.
• Operate effectively within the NATO and wider defence ecosystem.
• Influence internal teams and matrix stakeholders to deliver coordinated growth outcomes.

Market Intelligence & Technology Alignment

• Understand current and future WRE defence programmes.
• Translate defence trends and customer requirements into actionable growth strategies.
• Inform MLS technology roadmaps through customer insight and market analysis.

Apply if you have most of the following:

• Proven experience in the WRE and NATO defence environment (military or commercial).
• Demonstrated year-on-year business growth and target achievement.
• Established tri-service relationships across multi-domain defence environments.
• Strong understanding of WRE procurement trends, buying behaviours and contract awards.
• Excellent presentation, negotiation and interpersonal skills.
• Significant experience in the WRE defence market (MoDs and Prime Contractors).
• Strong understanding of key military programmes, particularly within the Land domain.
• Proven ability to analyse markets and craft effective account strategies.
• Experience managing key accounts internally and externally to exceed targets.
• Degree educated (ideally sales, marketing or communications), desirable.
• Recent military experience, desirable.

Additional local needs

• Located within The Netherlands
• Highly desirable to speak one or more of the WRE languages
• Significant travel required across Western Europe
• Satisfy security requirements to hold a Security Check clearance

Marshall Land Systems is a Canadian-owned global company with an unrivalled pedigree of British engineering excellence. From its origins in Cambridge, UK, through more than a century of innovation, pioneering advances from the nose of Concorde to the early Hydrogen fuel cell technology that ultimately powered the moon landings, Marshall engineers now continue to innovate specialist vehicles and infrastructure for NATO forces across the world. From bomb disposal vehicles to deployed shelters, from command and control to CT scanners on the battlefield, Marshall Land Systems protects people in critical situations with the very best in engineering. It employs 600 people with major facilities the UK, Canada, and the Netherlands.

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Marshall Group is an Equal Opportunity Employer

Marshall Group is an equal opportunity employer and values a diverse and inclusive workplace. All qualified candidates will receive consideration for employment without regard to age, race, colour, religion, genetic information, sex, sexual orientation, gender identity, national origin, disability status, or any other characteristic protected by law. For more information about Equal Opportunity in the Workplace please clickhere.