Remote Product Management Jobs in Springfield, VA

IntroductionSHRM is a member-driven catalyst for creating better workplaces where people and businesses thrive together. As the trusted authority on all things work, SHRM is the foremost expert, researcher, advocate, and thought leader on issues and innovations impacting todays evolving workplaces. With nearly 340,000 members in 180 countries, SHRM touches the lives of more than 362 million workers and their families globally.

Overview

Responsibilities

Product Strategy & Lifecycle Ownership 

• Define product vision, value proposition, and audience segmentation for each program.
• Own the full product lifecycle across the portfolio: ideation, design, launch, optimization, and evolution in partnership with the SHRM Product COE.
• Develop and maintain product roadmaps aligned to enterprise strategy and growth priorities.
• Continuously assess product-market fit using customer insights, competitive intelligence, and performance data.
• Identify and incubate new and existing products, including assessment products, features, and extensions to expand reach and revenue.
• Lead a Customer Advisory Board to validate product direction and inform roadmap decisions.

Product Design & Experience Architecture 

• Design differentiated, high-impact program experiences aligned to audience needs and learning outcomes.
• Establish thematic direction, content architecture, and experience design for each offering.
• Curate and manage speakers, facilitators, and faculty as core components of the product experience.
• Integrate research and thought leadership to strengthen product positioning and value.

Commercial Ownership & Portfolio Performance 

• Own revenue and gross margin performance for a ~$6M portfolio.
• Develop pricing, packaging, and value propositions to optimize conversion and yield.
• Partner with Sales to enable pipeline development, positioning, and client engagement.
• Develop and scale sponsorship strategy and offerings (~$250K+).
• Partner with Marketing to align product positioning, messaging, and go-to-market execution.
• Manage budgets, forecasting, and overall financial performance.

Data, Insights & Optimization 

• Analyze product performance, customer behavior, and market trends to inform strategy.
• Leverage CRM tools (e.g., Salesforce) to track pipeline, forecast performance, and identify growth opportunities.
• Translate insights into actionable product enhancements and business strategies.
• Establish and monitor KPIs, dashboards, and reporting to drive decision-making.

Product Delivery & Operational Excellence 

• Oversee end-to-end product delivery, ensuring a high-quality and seamless customer experience.
• Lead cross-functional execution across internal teams and external partners.
• Serve as product owner during live events, ensuring alignment to product vision.
• Conduct post-event reviews to capture insights and drive continuous improvement.

Requirements

• Bachelor’s degree required; advanced degree or relevant certifications preferred.
• 10+ years of experience in product management, portfolio strategy, or experience-based product leadership.
• Demonstrated success owning and scaling revenue-generating portfolios with P&L accountability.
• Experience applying product management principles to events, leadership development, or learning solutions.
• Strong commercial experience, including pricing, packaging, and go-to-market alignment.
• Experience working in cross-functional, matrixed environments with senior stakeholders.
• Proficiency with CRM and analytics tools (e.g., Salesforce).

Knowledge, Skills, and Abilities:

• Deep expertise in product strategy and lifecycle management, including product-market fit, roadmap development, and experience-based product design.
• Strong commercial and financial acumen, with the ability to drive revenue growth, pricing strategy, sponsorship development, and margin performance.
• Proven ability to own and scale a product portfolio, delivering measurable business outcomes.
• Advanced data fluency, leveraging analytics, forecasting, and CRM insights to inform strategy and decision-making.
• Ability to translate customer insights into differentiated, scalable offerings that drive engagement and growth.
• Strong cross-functional leadership and stakeholder influence, operating effectively within a matrixed environment.
• Excellent executive communication and storytelling skills, with the ability to influence senior leaders and enable sales.
• Ability to balance strategic vision with execution, navigating ambiguity, prioritizing effectively, and delivering high-quality outcomes.
• Ability to effectively leverage artificial intelligence (AI) tools and technologies to streamline workflows, enhance productivity, and improve overall work quality. 

Leadership Attributes:

Outcome Ownership & Accountability

• Owns results end-to-end, consistently delivering against revenue, product, and experience goals with a high bar for performance.  

Strategic & Enterprise Thinking 

• Connects product and portfolio decisions to broader business strategy, thinking beyond the function to drive enterprise impact.  

Customer-Centric & Market-Oriented 

• Brings a deep understanding of audience needs and market dynamics, translating insights into differentiated, high-impact offerings.  

Influence & Cross-Functional Leadership 

• Effectively aligns and mobilizes stakeholders across a matrixed environment through strong relationships, communication, and high EQ.  

Agility with a Bias for Action 

• Operates with urgency, navigates ambiguity, and makes informed decisions quickly—balancing speed with sound judgment. 

Physical Requirements:
 

This position operates in a typical office environment (which includes a home office setting) and requires the ability to perform essential job functions with or without reasonable accommodation. Physical requirements may include: 

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers for typing, handling documents, and using office equipment.
• Occasional standing, walking, bending, and reaching.
• Ability to lift and carry up to 30 pounds as needed.
• Clear verbal and written communication skills for effective interaction with colleagues and stakeholders.