This role is responsible for maximizing OhioHealth's overall brand search visibility, authority, and digital footprint, blending technical SEO, AI optimization (AEO/GEO), paid search strategy, local ...
This role is responsible for maximizing OhioHealth's overall brand search visibility, authority, and digital footprint, blending technical SEO, AI optimization (AEO/GEO), paid search strategy, local ...
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Remote Local Seo information
What is the difference between Remote Local Seo vs Remote SEO Specialist?
| Aspect | Remote Local Seo | Remote SEO Specialist |
|---|---|---|
| Credentials | SEO certifications, local SEO experience | SEO certifications, general SEO knowledge |
| Work Environment | Primarily remote, with a focus on local businesses | Primarily remote, with a broader industry focus |
| Employer & Industry | Local businesses, digital marketing agencies |
Remote Local Seo focuses on optimizing for local search results, targeting nearby customers for local businesses. Remote SEO Specialist has a broader scope, working on various SEO strategies across industries without specific local targeting. Both roles require SEO certifications and remote work skills, but their focus and client base differ significantly.
How does a Remote Local SEO specialist typically collaborate with clients and team members to achieve effective results?
As a Remote Local SEO specialist, you will often communicate with clients and internal teams through virtual meetings, email, and project management tools to align on local search goals and strategies. Regular collaboration with content creators, web developers, and digital marketing managers is key to implementing local optimization tactics such as citation building, Google Business Profile management, and localized content updates. Staying proactive in communicating progress, challenges, and results ensures that everyone is informed and projects stay on track. This remote structure requires strong organizational skills and the ability to manage multiple client accounts efficiently.
What is a Remote Local SEO Specialist?
A Remote Local SEO Specialist is a digital marketing professional who works remotely to improve the online visibility of local businesses in search engine results. Their main goal is to ensure that a business appears prominently in local searches, such as Google Maps and local organic listings. This involves optimizing business listings, managing reviews, conducting keyword research, and implementing strategies tailored to the business's geographic area. By working remotely, these specialists can serve clients from any location, using online tools and communication platforms to collaborate effectively.
What are the key skills and qualifications needed to thrive as a Remote Local SEO Specialist, and why are they important?
To thrive as a Remote Local SEO Specialist, you need expertise in keyword research, on-page and off-page SEO, and a solid understanding of local search ranking factors, often supported by experience with SEO tools and Google certifications. Familiarity with platforms such as Google My Business, Google Analytics, Moz, and SEMrush is typically required to optimize local online presence. Strong communication, analytical thinking, and self-motivation are essential soft skills for collaborating with clients and managing projects remotely. These skills ensure effective visibility for local businesses in search results, driving targeted traffic and measurable growth.
What are the most commonly searched types of Remote Seo jobs in Michigan? The most popular types of Remote Seo jobs in Michigan are:
What are popular job titles related to Remote Local Seo jobs in Michigan? For Remote Local Seo jobs in Michigan, the most frequently searched job titles are:
What job categories do people searching Remote Local Seo jobs in Michigan look for? The top searched job categories for Remote Local Seo jobs in Michigan are:
What cities in Michigan are hiring for Remote Local Seo jobs? Cities in Michigan with the most Remote Local Seo job openings:
Full-time
This job post has expired today. Applications are no longer accepted.
OhioHealth rating
7.0
Based on 333 frontline employees who took The Breakroom Quiz
403rd of 872 rated healthcare providers
Job description
We are more than a health system. We are a belief system. We believe wellness and sickness are both part of a lifelong partnership, and that everyone could use an expert guide. We work hard, care deeply and reach further to help people uncover their own power to be healthy. We inspire hope. We learn, grow, and achieve more - in our careers and in our communities.
Job Description Summary:
The Digital Visibility Manager will lead OhioHealth's search, AI driven discovery, and digital brand presence strategy-ensuring strong visibility wherever consumers search for health information. This includes traditional search engines, emerging AI answer platforms, and cross channel environments.This role is responsible for maximizing OhioHealth's overall brand search visibility, authority, and digital footprint, blending technical SEO, AI optimization (AEO/GEO), paid search strategy, local listings (Google Business, etc.), and review generation to ensure our 1,600+ providers and 500+ locations are the first choice for patients. The Visibility Manager partners closely with various internal teams across the organization and external agencies to ensure OhioHealth's expertise is discoverable, trusted, and accurately represented across evolving search and AI ecosystems.
Responsibilities And Duties:
Key Responsibilities1. 50% Search Visibility Orchestration (SEO / AEO / GEO)
AI Search & Visibility Strategy: Lead the enterprise Generative and Answer Engine Optimization (GEO/AEO) strategy to ensure OhioHealth hospitals and providers are consistently cited by AI-driven search engines and LLMs.
Technical & Content Optimization: Partner with Web Ops, Content, Media, and Brand Journalism to optimize site architecture, structured data, Core Web Vitals, and AI-ready content across ohiohealth.com, Careers, and blog properties.
AI Visibility Roadmap & Governance: Own a multi-year AI Visibility Roadmap, defining technical standards, schema strategy, KPIs, and governance to shift from keyword-based SEO to entity-centric optimization for generative search.
Measurement, Expertise & Partnerships: Establish AI share-of-voice and KPIs, act as the internal SME on AI search evolution, and manage external AI agency and technology partners.
2. 25% Paid Search (SEM) & Performance MarketingDirect the strategy for high-intent paid search campaigns
Manage budgets across service lines to drive patient acquisitions and appointment bookings.
Utilize A/B testing for landing pages to optimize conversion rates specifically for healthcare journeys.
Manage relationships with paid search agency.
3. 25% Local Listings and Reputation Management
Develop and execute strategies to strengthen OhioHealth's online presence across directories and review sites, including regular audits to ensure accuracy, reputation health, and continuous improvement.
Monitor online reviews and sentiment related to OhioHealth's brand and service. Manage Reviews Partner agency to ensure they respond promptly and accurately to reviews.
Collaborate with the Patient Experience team to architect a unified feedback loop that drives third-party review volume without compromising the integrity or response rates of internal patient satisfaction surveys.
Establish a comprehensive sentiment reporting framework that tracks thirdparty review growth, star ratings, and internal survey response rates, enabling care site leaders to drive operational action, accountability, and patient acquisition.
Minimum Qualifications:
Bachelor's DegreeAdditional Job Description:
- BS or BA or equivalent work Experience
- 5-7 years of Digital Marketing Experience
- Experience managing and optimizing digital marketing channels, especially SEM/SEO and local search.
- Experience with Campaign Measurement including KPI development.
- Experience working with or in agencies.
SPECIALIZED KNOWLEDGE
- Up-to-date understanding of digital marketing channels and ability to develop and share best practices, standards, guides, and toolkits to ensure optimal use of channel mix.
- Proven experience as SEO/SEM Manager or similar role
- Proven ability to develop, oversee and optimize integrated digital campaigns, multi-touch attribution, and cross-channel ad sequencing
- Proven experience working with analytics to measure ROI of marketing
- Proven experience managing and optimizing a large digital marketing budget.
- Knowledge of standard and current SEO/GEO/AEO best practices
- Knowledge of paid search keyword match types and campaign/adgroup best practices
- Knowledge of HTML/CSS
- Experience with SEO tools and reporting (e.g., SEMrush/Conductor)
- Stay up to date on industry trends, emerging technologies, and best practices, including AI.
DESIRED ATTRIBUTES
- Strong relationship building andcommunication skills including use of humble inquiry
- Ability to work in a matrixed environment
- Exceptional flexibility and ability to understand all points of view
- Understanding of internal business partner and external customer needs
- Focused, efficient and realistic
- Ability to work with associates and leadership of all levels
- Strong project management, organizational and planning skills
- Ability to manage multiple and rapidly changing priorities
- Ability to connect insights and recommendations to support brand goals and business objectives.
Work Shift:
DayScheduled Weekly Hours :
40Department
System Media BuysJoin us!
... if your passion is to work in a caring environment
... if you believe that learning is a life-long process
... if you strive for excellence and want to be among the best in the healthcare industry
Equal Employment Opportunity
OhioHealth is an equal opportunity employer and fully supports and maintains compliance with all state, federal, and local regulations. OhioHealth does not discriminate against associates or applicants because of race, color, genetic information, religion, sex, sexual orientation, gender identity or expression, age, ancestry, national origin, veteran status, military status, pregnancy, disability, marital status, familial status, or other characteristics protected by law. Equal employment is extended to all person in all aspects of the associate-employer relationship including recruitment, hiring, training, promotion, transfer, compensation, discipline, reduction in staff, termination, assignment of benefits, and any other term or condition of employment
What OhioHealth employees say
Pay
Benefits
Hours and flexibility
Workplace
Get the full story on Breakroom
About OhioHealth
Sourced by ZipRecruiter
OhioHealth is a not-for-profit, faith-based health system based in Columbus, Ohio, US. Operating since 1981, it is one of the largest and most comprehensive health systems in its area of operation. OhioHealth's business is grounded at the union of the healthcare and medical industry. The organization provides a full range of healthcare services from acute hospital care to rehabilitative and long-term care, including medical research and development.
Industry
Hospitals and health care and social assistance
Company size
10,000+ Employees
Headquarters location
Columbus, OH, US