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PROGRAM DIRECTOR, SALES LEARNING & DEVELOPMENT

Atlanta, GA

(Hybrid)

THE RUNDOWN

Playfly Sports is looking for a Program Director, Sales Learning & Development to join our team in Atlanta. The Program Director, Sales Learning & Development is the principal-level owner of Playfly's Sales Learning and Development Program. The primary objective is to design, build, and deliver a comprehensive capability-building ecosystem for sales talent across entry, mid, and senior levels. This role develops competency-aligned curricula, facilitates training, guides coaching pathways, and serves as a strategic partner to HR and Revenue leadership. Reporting into the Vice President of People, the Program Director defines long-term L&D strategy for the sales function and ensures programs directly support performance, growth, and organizational success.

WHAT YOU'LL ACCOMPLISH

Design, implement, and continuously refine a full-scale Sales Learning and Development Program aligned to Playfly's sales competencies and business objectives

Build structured learning pathways across entry-level onboarding, mid-level skill expansion, and targeted coaching support for senior sellers

Develop and maintain the curriculum and resource library, including workshops, simulations, on-demand modules, job aids, role-play scenarios, toolkits, and coaching frameworks

Facilitate live training sessions, skills labs, and cohort-based programs that strengthen sales capability across the organization

Partner with Revenue leadership to identify skill gaps, emerging needs, and performance trends that inform curriculum updates and new programmatic solutions

Create evaluation and assessment models that measure skill readiness, competency growth, behavioral adoption, and impact on sales outcomes

Develop coaching structures for senior-level sellers in partnership with revenue leaders, providing frameworks, tools, and recommended interventions

Collaborate with HRBPs, Sales Operations, Total Rewards, and Talent Acquisition to ensure learning programs align with role expectations, compensation models, and career pathways

Monitor training participation, completion, adoption, and performance outcomes, producing insights that influence revenue and people strategy decisions

Other job-related duties as assigned

WHAT YOU'LL BRING

Bachelor's degree or equivalent experience required; advanced certifications in learning design, coaching, or instructional design preferred

Direct sales experience strongly preferred; credibility with seller audiences is essential to this role

7 or more years of experience in Learning and Development, Sales Enablement, Organizational Development, or related fields

Proven expertise designing and delivering competency-based learning programs at scale

Strong facilitation and training capabilities with experience leading sessions for diverse learner levels

Deep understanding of adult learning principles, instructional design methodologies, and sales skill development

Skilled in analyzing learning data, assessing skill gaps, and translating insights into program enhancements

Ability to build strong partnerships with senior sales and HR leaders

Experience creating assessments, simulations, role plays, and coaching frameworks

Strong project management skills with ability to manage multiple program components independently

Exceptional communication, relationship-building, and influence skills

Integrity and discretion in handling sensitive performance and developmental information

TRAVEL, LIFTING, PHYSICAL REQUIREMENTS

Sedentary role which operates in an office or remote environment

Travel up to 25% for live training delivery at property and office locations