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Role Specific Information

Job Description

About the Role
As a Senior Marketing Analytics Analyst, you will identify and communicate business insights by analyzing customer, sales, promotional, digital, and/or competitive data. You will identify business questions, extract data through relational databases or cloud platforms, analyze and interpret the data and develop insights into stories to assist with business-critical decisions.

What You'll Do

• Review standard and advanced ad hoc analysis requests from all levels of business partners for customer, program, offer and/or channel needs

• Consult with leadership partners to identify primary and secondary business analyses and KPIs required to support critical business decisions

• Develop end-to-end project timelines for analysis deliveries

• Identify and collect primary and secondary data variables to holistically answer business questions

• Maintain a deep understanding of the structure and location of various data sources to be utilized

• Independently pull and manipulate data to determine results and develop data visualizations into relevant conclusions

• Identify and set up processes for data quality checks

• Lead in the setup and data pull for analyzing various marketing programs, including A/B Testing

• Review relevant data sets and analyses to develop detailed insights and implications for strategy and decisions

• Organize insights, data and visualizations into comprehensive stories for distribution to leadership partners to support internal business decisions

• Additional tasks may be assigned

What Skills You Have
Required

• Bachelor's Degree in a quantitative field such as Statistics, Econometrics, Math, Research, or Behavioral Sciences

• 3+ years of analytics and insights experience, particularly customer

• Advanced SQL and/or SAS skills

• Modeling experience

• Strong communication and presentation skills

• Experience presenting complex data analyses

• Experience with data visualization tools (i.e. Tableau, Data Studio)

• Experience with Google Cloud Platform services and other big data technologies

Preferred

• Master's Degree or equivalent

• Retail knowledge

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl's may revise this job description at any time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the "What You'll Do" Section

• Ability to comply with dress code requirements

• Basic math and reading skills, legible handwriting, and basic computer operation

• Ability to maintain prompt and regular attendance and meet scheduling requirements as set by the company

• Ability to learn and comply with all company policies, procedures, standards and guidelines

• Ability to give direction and to receive, understand and proactively respond to direction from leadership and other company personnel

• Ability to work as part of a team and interact effectively and appropriately with others

• Ability to maintain composure and work in a fast paced environment while

• accomplishing multiple tasks within established timeframes

• Ability to satisfactorily complete company training programs

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.

• Ability to plan, prioritize and monitor activities across business units

• Ability to complete or oversee the completion of assigned projects in a timely manner