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Full-time
Re-posted 26 days ago
Job description
Goodway Group has a newly created Executive level role, and is seeking top talent in Media Thought Leadership, and Strategy!
TheExecutive Vice President (EVP) Media Strategy and Investmentwill lead Goodway'sfully remoteandlargestcross-functionalpeople teamsof over 200 marketersas well asdirectGoodway'send-to-end media strategy.
This role requires ahigh-impact, visibleleaderto combineand deliverbusiness insights,strategy,media activation/execution, and technologyin a way that driveshonestly smartdigital solutionsand results for brands and agencies alike.
With expertise spanningbothtraditional and digital media, this role willdevise and deliver on asolution-orientedstrategy rooted in a deep understanding of our clients, their needs, and the changing marketplaceto propelbusinessgrowthfor our clients and for Goodway Group!
What You Will Do
- Grow, develop, inspire,coach,and lead ourlargestcross-functionalemployeeteamsacross our MediaSolutions, Client Strategy,Partnerships,and digital media Center of Excellenceteamsin ways that align with our Goodwayvalues andbehaviors.
- Ownthe full scope ofomnichannelmedia-driven products and services, from strategy and planning to execution and measurement.
- Bea highly visibleface of Goodway to the industry and press, both in marketing-oriented efforts and partner development.
- Maintainproduct/serviceroadmap and associated tools toconvertstrategiesinto action.
- Demonstrate a global understanding of the full campaign life cycle, as well as all functional responsibilities across the job process. Provide a unified vision and strategy for all operational teams.
- Contribute to the organization's strategy as a key member of the Leadership Teamby providing external (client and industry) insightand trends.
- Build strong consultative relationships with ourlargest clients and help Goodway's teamscreate and implement solutions to solve their largest problems.
- Own processes, policies, and standards for our AdTech stack. Identify and adopt new and emerging technologies to strengthen our capabilitiesandincrease automation.
- Define, manage, and improvesuccess metricsacross all digital channels, andatthegroup, team,and individual levels.
- Develop and upskill our talentto stay one step ahead of the industrywithin the tooling, technology, trend, data, and personal development.
What You Bring
- Demonstrated ability tolead, inspire, and develop a 200+ person organization while balancing engagement, buy-in, and speed
- 10-15yearsofexperience withinthe digital marketing industry,with proven experience inleadership,strategy,and tacticsworking acrossboth B2b and B2c audiences(retail, e-commerce, shopper, etc.)
- Strong existing presence with industry vendors,platforms, and brand marketers
- Experience working with inclusive media owners and audiences
- Highly attuned tonews andtrendsin the industry
- Creative problem-solver working with data both to solve problems and tell the story effectively
Who We Are:
AsAdAge's#3 Best Places to Work, Goodway Group isthe digital media partnerbrandsandagencies aliketrust to drivedigital marketing strategy,campaign performance, and media efficiency.
Proud to bea remote-first organization,independently owned and operatedacross 40+ states and with global reach, Goodway provides programmatic expertise that meets its clients' needs- and no one else's.
Through managed planning and buying services across all paid digital media, Goodway delivers trustworthy marketing expertise and authentic results because Goodway knows the truth is what matters most.
#LI-remote
About Goodway Group
Sourced by ZipRecruiter
Industry
Marketing
Company size
501 - 1,000 Employees
Headquarters location
New York, NY, US
Year founded
1929