About the Role:
We are seeking an experienced Marketing Manager to lead and execute regional marketing initiatives across Latin America. This role partners closely with sales teams, strategic technology partners, and cross-functional marketing organizations to drive customer engagement, pipeline growth, brand awareness, and product adoption. This is a 12-month contract position.
The ideal candidate thrives in a fast-paced B2B technology environment and enjoys balancing strategic planning with hands-on execution. You'll play a key role in localizing global marketing initiatives, managing regional events, and driving measurable business outcomes throughout LATAM markets.
What You'll Do
Regional Marketing Strategy & Execution
- Develop and execute integrated marketing plans across Latin America
- Partner with sales leaders to identify growth opportunities and target markets
- Localize global campaigns and messaging for regional audiences
- Drive demand generation initiatives that support pipeline and revenue growth
- Execute programs that increase customer acquisition, expansion, and product adoption
Events & Customer Engagement
- Plan and execute webinars, workshops, executive programs, and customer events
- Support regional community engagement initiatives and developer-focused programs
- Collaborate with sales teams to engage priority prospects and customer accounts
- Manage event logistics, promotion, attendee engagement, and follow-up activities
Partner & Ecosystem Marketing
- Collaborate with strategic technology partners on joint marketing initiatives
- Execute co-marketing campaigns that expand market reach and generate demand
- Support partner engagement activities and go-to-market programs
- Identify new opportunities to increase partner-driven pipeline growth
Cross-Functional Collaboration
- Work closely with Product Marketing, Digital Marketing, Partner Marketing, Demand Generation, Events, and Sales teams
- Serve as a key point of contact for regional marketing activities
- Share market insights and customer feedback to improve future programs
Measurement & Reporting
- Track campaign performance against established KPIs
- Analyze marketing and event results to identify optimization opportunities
- Monitor pipeline contribution and marketing ROI
- Deliver insights and recommendations to leadership and stakeholders
Required Qualifications
- 3+ years of B2B marketing experience
- 3+ years of demand generation experience within LATAM markets
- Experience working in SaaS, software, cloud, or enterprise technology environments
- Experience localizing global marketing campaigns and programs
- 3-4 years of partner marketing or co-marketing experience
- Experience managing virtual and in-person events
- Strong project management and organizational skills
- Experience measuring campaign performance and marketing ROI
- Proficiency with Salesforce, Marketo, or similar marketing platforms
- Excellent communication and stakeholder management skills
- Ability to manage multiple priorities independently
Preferred Qualifications
- Experience supporting regional field marketing programs
- Background working with technology partner ecosystems
- Experience collaborating with sales leadership on pipeline generation initiatives
- Familiarity with account-based marketing (ABM) strategies
- Experience managing marketing programs across multiple LATAM countries
- Spanish and/or Portuguese language skills are a plus
Company Description
Eurofins is a global laboratory testing company that helps ensure the safety and quality of food, pharmaceutical, environmental, and consumer products. They analyze samples and provide accurate testing results that help companies meet quality and regulatory standards. Eurofins operates a large network of laboratories and supports customers across a wide range of industries. Their mission is to contribute to a safer and healthier world through scientific testing and laboratory services.