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Workday Job Profile:Category SiteMerchant

Business/Posting Title:Category Site Merchant

Grade:10

Job Summary:

The Category SiteMerchantowns the strategy and execution ofcategorylevelsite experiences across Advance Auto Parts' ecommerce platforms,translating category strategy intohighperformingdigital storefronts that drive discovery, engagement, and conversion.

Partnering closely with Category Management, SEO, Content, Catalog, andcrossfunctionalecommerce teams, theCategory Site Merchantis responsible for building and maintaining category landing pages, featured modules, guides, andcrosssellpaths that are accurate, optimized, and continuously improved based on customer behavior and performance insights.

What will you do?

Category Site Strategy & Execution

Ownendtoendsite merchandising for assigned categories, shaping how customers browse, discover, and navigate into PDPs
Design, build, and maintain category landing pages, featured modules, guides, andcrosssellpaths aligned to category priorities
Translate assortment strategy, promotions, and seasonal priorities into compelling,customercentriccategory experiences
Set and manage pinning rules, content hierarchy, and seasonal refresh plans across assigned categories

Performance Optimization & Insights

AnalyzebrowsetoPDPfunnels,clickthroughrates, and conversion performance to identify friction and opportunity
Execute A/B and multivariate tests across layouts, modules, messaging, and visual hierarchy; apply learnings to future executions
Use behavioral insights and analytics to continuously optimize category journeys
Publish regular performance readouts with insights, actions, and next steps

Content, Readiness & Publishing Excellence

Coordinate creative and copy inputs, ensuring accuracy, accessibility, and brand alignment
Partner with Catalog and Category Management teams to ensure item readiness, including attributes, images, pricing, and compliance
Ensure category experiences are accurate, timely, and published with high quality and consistency
Maintain tight publishing cadences, including weekly refreshes and validation

Search, Taxonomy & Discoverability

Apply taxonomy, attribute, and navigation best practices to improve category structure and findability
Partner with SEO on internal linking, metadata, and category optimization to support organic discovery
Ensure category structures align to customer intent and how customers shop the category

CrossFunctionalCollaboration

Partner closely with Category Managers, SEO, Content Strategy, Analytics, and Technology teams
Collaborate with Site Merchandising leadership on homepage orcrosssiteplacement decisions when category priorities warrant elevated visibility
Act as thedaytodayowner of category site execution, ensuring alignment between strategy and delivery

Location & Work Availability:

This position is Hybrid (4 days in office, 1 day remote), based at our corporate headquarters in Raleigh, North Carolina.

Qualifications:

Strong site merchandising or digital category management experience with ownership of large or complex categories
Ability to translate category strategy into effective digital execution
Datadrivenmindset with experience using insights to improve customer journeys
Strong organizational andcrossfunctionalcollaboration skills

Certifications, Experience, and Education:

Experience:

-7+years of experience in site merchandising, digital category management, or ecommerce
- Demonstrated success improving category journeys, CTR, and conversion
- Working knowledge of taxonomy, attributes, and CMS publishing workflows
- Experience managing complex or configurable catalogs preferred
- Proficiency using testing, experimentation, or personalization tools a plus
- Experience working withthirdpartyecommerce CMS or digital experience platforms a plus

Education:

Bachelor's degreerequired; related fields preferred

Benefits Summary:

We believe in supporting our Team Members and those they love through comprehensive health & wellness benefits.
Learn more here: https://jobs.advanceautoparts.com/us/en/benefits

Company Overview:

Advance Auto Parts, Inc. is a leading automotive aftermarket parts provider that serves both professional installer anddoityourselfcustomers. As of January 3, 2026, Advanceoperated4,305 stores primarily within the United States, withadditionallocations in Canada, PuertoRicoand the U.S. Virgin Islands. The Company also served 809 independently owned Carquest branded stores across these locations in addition to Mexico and various Caribbean islands.

Additionalinformation about Advance, including employment opportunities, customer services, and online shopping for parts, accessories, and other offerings can be found at www.AdvanceAutoParts.com.Advance Auto Parts is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, disability, or any other federal, state, or local protected status.