Digital Marketingย Specialistย
Who We Areย
The Advocates are a growing personal injury law firm with branches across the United States.ย We are dedicated to representing victims of accidents with kindness and respect.ย Our team genuinely cares about and has empathy for the people who seek our help, and we are driven to get them the best results possible.ย
The PNW branch, headquartered in Seattle, WA, is looking for a driven and mission-orientedย Digital Marketing Manager. Youย wouldย beย joiningย a close-knit group of attorneys, legal assistants, paralegals, and staff who all share a profound dedication to supporting our clients throughout their recovery journeys.ย
Learn more about us at our website!https://www.advocateslaw.com/ย
About the Roleย
The Digital Marketingย Specialistย will play a vital role within The Advocates' in-house marketing team, collaborating on all aspects of the firm's online marketing efforts.ย The role's focus will be onย building andย optimizingย paid campaigns to driveย leads and increase brand awareness as wellย asย coordinating with the creative teamย on the publication of new social and web content.ย ย
The ideal candidate will have experience with Google Ads, Meta Ads,ย andย Wordpress, along with a strong understanding ofย Google Analytics and relevant campaign performance metrics.ย
The Digital Marketingย Specialistย will report directly to the Director of Marketing.ย ย
Responsibilities:ย
- Manage and create digital campaigns to drive inbound inquiries from prospective clientsย ย
- Coordinate withย theย creative team to publish and promoteย new contentย for the website as well as social mediaย
- Report on campaign performance, with an emphasisย on acquisition costsย
- Maintain focus on trendsย related to both the legal industry and search marketingย
- Oversee website updates, A/B testing, landing page optimization, and content enhancements to drive lead generationย
- Implement SEO strategies to improve search engine rankings and organic trafficย
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Qualifications:ย
- 2+ย years ofย experience in digital marketing with a provenย track recordย ofย successful campaign managementย (required)ย
- Extremely comfortable working with Google Ads, GA4, Meta Ads,ย Wordpress, and Excel (required)ย
- 2+ย yearsย ofย experience within a digital agencyย (preferred)ย
- Associate's degree or higher (preferred)ย
- Motivated team player whoย isn'tย afraid to ask questionsย
- Data drivenย mindsetย with the ability to test and refine campaignsย ย
- Ability toย effectively test campaigns, report on results, and implement findingsย across key marketsย
Compensationย
- $75,000 - $90,000ย a year (based on experience)ย
- Health, Dental, and Vision care up to 100% employer paid (Buy up options available)ย
- Employee Assistance Programย
- 3 Weeks PTO in your first year, Uncapped PTO in year 3ย
- 401(k) matching up to 4% (after 1 year)ย
- 50% Paid ORCA transit cardย