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Remote Demand Generation Manager Jobs in Baltimore, MD

ZeroFox

Director, Demand Generation

Baltimore, MD · On-site +1

This individual will manage the development and execution of integrated, AI-powered demand generation programs that drive awareness, engagement, pipeline creation, and bookings throughout the buying ...

Demand.com

Marketing Director (Remote)

Baltimore, MD · Remote

DemandFactor is a data-driven B2B growth and demand-generation company helping brands find, engage ... Manage marketing KPIs, analytics, attribution, and budget * Build and grow the marketing team What ...

Aquent

Project Manager

Baltimore, MD · On-site +1

$40 - $45/hr

Drive Account-Based Marketing (ABM) or demand generation initiatives, playing a key role in the strategic execution of impactful campaigns. What You'll Bring * Proven experience in project management ...

Owens Corning

Sr Area Sales Manager

Baltimore, MD · Remote

New England Region (Field-Based / Remote) TRAVEL: Up to 70% What You Will Be Doing: * Develop and ... Drive demand generation and pull-through sales by influencing product specification, recommendation ...

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Remote Demand Generation Manager information

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$38.3K

$100.8K

$142.1K

How much do remote demand generation manager jobs pay per year?

As of Aug 26, 2026, the average yearly pay for remote demand generation manager in Baltimore, MD is $100,818.00, according to ZipRecruiter salary data. Most workers in this role earn between $85,500.00 and $119,200.00 per year, depending on experience, location, and employer.

What is a remote demand generation manager?

A Remote Demand Generation Manager is a marketing professional responsible for creating and executing strategies to generate interest and demand for a company's products or services, all while working remotely. They focus on attracting potential customers, nurturing leads, and driving conversions through channels like email marketing, social media, webinars, and paid advertising. This role requires strong analytical skills, creativity, and the ability to collaborate with sales and marketing teams from a distance. Success is often measured by metrics such as lead volume, lead quality, and overall impact on revenue growth.

How does a remote demand generation manager typically collaborate with sales and marketing teams to drive qualified leads?

As a Remote Demand Generation Manager, you'll frequently coordinate with both sales and marketing teams through virtual meetings, shared project management tools, and regular reporting. Your role involves designing and executing campaigns to attract and nurture leads, then working closely with sales to ensure lead quality and smooth hand-off. You'll also analyze campaign performance data and share insights with both teams to refine strategies. Effective communication and alignment on goals are essential for success, especially in a remote setting where proactive collaboration is key.

What are the key skills and qualifications needed to thrive as a remote demand generation manager, and why are they important?

To thrive as a Remote Demand Generation Manager, you need expertise in digital marketing, lead generation strategies, and a solid understanding of sales funnels, often supported by a degree in marketing or business. Familiarity with marketing automation platforms (like HubSpot or Marketo), CRM systems, and analytics tools is typically required. Exceptional communication, analytical thinking, and strong project management skills help you excel in a remote team environment. These abilities are crucial for driving qualified leads, optimizing campaigns, and ensuring alignment between marketing and sales teams to achieve revenue goals.

What are popular job titles related to Remote Demand Generation Manager jobs in Baltimore, MD?

For Remote Demand Generation Manager jobs in Baltimore, MD, the most frequently searched job titles are:

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The top searched job categories for Remote Demand Generation Manager jobs in Baltimore, MD are:

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Cities near Baltimore, MD with the most Remote Demand Generation Manager job openings:

Remote Demand Generation Manager jobs near you

Director, Demand Generation

Baltimore, MD • On-site, Remote

ZeroFox
Network Security • 1 - 10 employees
Learn more about ZeroFoxexternal

Full-time

Re-posted 10 days ago

Job description

ZeroFox is seeking a strategic, data-driven Director of Demand Generation to lead marketing sourced pipeline and revenue growth through new logo acquisition, customer expansion, partner marketing, account-based marketing (ABM), and event marketing opportunities. This individual will manage the development and execution of integrated, AI-powered demand generation programs that drive awareness, engagement, pipeline creation, and bookings throughout the buying lifecycle.
Reporting to the EVP of Marketing, the Director of Demand Generation will manage a global team and oversee the full-funnel demand generation strategy, ensuring alignment between marketing investments and measurable performance outcomes. This individual will collaborate closely with Sales, Customer Success, Channel, and the broader Marketing team to accelerate growth and expand revenue impact.
Responsibilities
New Logo Acquisition and ABM
  • Lead the planning, execution, optimization, and reporting of integrated marketing programs spanning awareness, engagement, pipeline creation, opportunity acceleration, and customer expansion.
  • Serve as the primary driver of marketing-sourced and marketing-influenced pipeline opportunities and bookings.
  • Drive new logo acquisition through campaigns and programs such as email marketing, ABM, in-person events, virtual events, partner co-marketing campaigns, and customer expansion campaigns
  • Partner with Sales to optimize lead generation, pipeline velocity, and conversion rates across target segments and regions
  • Evaluate and report on campaign performance and reallocate investments to maximize campaign ROI and revenue impact
  • Develop and lead the ABM strategy, partnering closely with Sales to identify and engage high-value target accounts
  • Collaborate with Product Marketing and Sales leadership to create personalized messaging, content, and campaigns for key accounts and buying committees
  • Measure account progression, engagement, opportunity creation, and revenue contribution across ABM initiatives

Customer, Channel, and Event Marketing
  • Develop customer lifecycle marketing programs that drive engagement, adoption, retention, advocacy, cross-sell, and upsell opportunities
  • Partner with Customer Success and Account Management teams to support expansion pipeline and revenue goals
  • Create customer-focused campaigns that strengthen relationships and increase customer lifetime value
  • Support channel, alliance, technology, and strategic partnerships through joint go-to-market campaigns, co-branded programs, events, and pipeline-generating activities
  • Oversee the global event strategy, including industry conferences, customer events, webinars, roadshows, and partner events
  • Ensure event investments contribute directly to pipeline creation, opportunity acceleration, and revenue growth
  • Build integrated pre-event, onsite, and post-event campaigns that maximize engagement and conversion

Early Adoption of AI Technologies
  • Identify and leverage AI technologies to improve audience targeting, campaign personalization, content creation, and conversion optimization
  • Partner with Marketing Operations and Digital teams to integrate AI capabilities into campaign planning, execution, reporting, and optimization.
  • Build a culture of experimentation and continuous improvement through testing and AI-enabled insights

Collaboration and Team Management
  • Partner with Marketing Operations to optimize lead flow management and campaign execution
  • Collaborate with Product Marketing to ensure campaigns and product launches are differentiated, compelling, and aligned with corporate positioning
  • Work closely with Digital and Web teams to optimize landing page performance, conversion rates, and user journeys across campaigns
  • Establish strong partnerships with Sales leadership to ensure alignment around pipeline targets, account priorities, and revenue outcomes
  • Lead, mentor, and develop a high-performing global demand generation team
  • Establish goals, KPIs, weekly operating rhythms, and performance standards across the team
  • Foster a culture of accountability, innovation, collaboration, and continuous optimization

Requirements
  • 10+ years of B2B SaaS marketing experience, preferably in cybersecurity, that includes leadership responsibility for demand generation and experience owning marketing-sourced pipeline, opportunity creation, and revenue performance metrics
  • Proven track record of exceeding pipeline and bookings targets in high-growth SaaS organizations
  • Expertise in lead acquisition, ABM, digital marketing, customer marketing, partner marketing, and event marketing
  • Strong understanding of marketing operations, attribution, forecasting, analytics, and marketing technology platforms
  • Early adopter of AI technologies to improve marketing effectiveness, efficiency, and revenue outcomes
  • Strong executive presence and ability to influence cross-functional stakeholders across Sales, Marketing, Channel, Customer Success, and executive leadership.
  • Analytical mindset with the ability to translate data into actionable business insights and strategic decisions

Success in This Role
  • Consistently achieve or exceed marketing-sourced pipeline and bookings targets
  • Increase new logo acquisition and accelerate pipeline velocity across target accounts and through campaign and/or event experiences
  • Expand customer revenue through lifecycle, retention, and expansion marketing programs
  • Grow partner-sourced and partner-influenced pipeline contribution
  • Improve campaign efficiency and performance through AI-driven optimization and data-informed decision-making
  • Build and lead a world-class global demand generation organization that serves as a key driver of company growth

Benefits
  • Compensation $150,000 - $200,000
  • Community-driven culture with employee events
  • Respectful and nourishing work environment, where every opinion is heard and everyone is encouraged to be an active part of the organizational culture

About us
ZeroFox is on a mission to make the internet safer for all. Innovation is at our core - we are relentless in the pursuit of finding new ways to disrupt external cyber threats on the surface, deep, and dark web. ZeroFox offers the only unified cybersecurity platform combining advanced AI analytics, digital risk and privacy protection, full-spectrum threat intelligence, and a robust portfolio of breach, incident and takedown response capabilities to protect customers from growing threats across the external attack surface. It's a great time to join us in the Fox Den - with fresh private equity funding, expanding investments in AI, a people-first culture, and centers of excellence around the world, we're growing like never before. If you're looking for a mission-oriented, customer-focused, collaborative team and ready to take the fight to the adversary, apply to join us in the Den today.
Equal Opportunity
We aim to build a team that represents a variety of backgrounds, perspectives, and skills. We embrace inclusion and ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, military or veteran status, or any other personal characteristic.

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