Creative Strategist (Performance Marketing) Location: Remote in Austin Texas, USA. This is a remote ... Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
Creative Strategist (Performance Marketing) Location: Remote in Austin Texas, USA. This is a remote ... Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
Creative Strategist (Performance Marketing) Location: Remote in Austin Texas, USA. This is a remote ... Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
Quick apply
Creative Strategist (Performance Marketing) Location: Remote in Austin Texas, USA. This is a remote ... Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
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Quick apply
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Remote Creative Writer information
See Austin, TX salary details
$39.2K - $43.8K
15% of jobs
$46.3K is the 25th percentile. Wages below this are outliers.
$43.8K - $48.5K
19% of jobs
$48.5K - $53.2K
15% of jobs
The median wage is $53.6K / yr.
$53.2K - $57.9K
12% of jobs
$57.9K - $62.6K
7% of jobs
$62.6K - $67.3K
4% of jobs
$67.3K - $72K
2% of jobs
$73.1K is the 75th percentile. Wages above this are outliers.
$72K - $76.6K
2% of jobs
$76.6K - $81.3K
1% of jobs
$81.3K - $86K
6% of jobs
$86K - $90.7K
16% of jobs
$39.2K
$61.6K
$90.7K
How much do remote creative writer jobs pay per year?
What is a remote creative writer?
What are the key skills and qualifications needed to thrive as a remote creative writer?
What are some common challenges faced by remote creative writers, and how can they be effectively managed?
What is the difference between Remote Creative Writer vs Remote Content Writer?
| Aspect | Remote Creative Writer | Remote Content Writer |
|---|---|---|
| Required Credentials | Portfolio, writing samples, sometimes a degree in English or related field | Portfolio, writing samples, often a degree in English, journalism, or communications |
| Work Environment | Freelance or remote, creative projects, marketing, advertising | Freelance or remote, producing articles, blogs, website content |
| Employer & Industry Usage | Advertising agencies, marketing firms, media companies | Digital marketing agencies, online publishers, corporate websites |
Remote Creative Writers focus on crafting original, engaging content for creative projects, often emphasizing storytelling and brand voice. Remote Content Writers typically produce informational or SEO-driven content for online platforms. While both roles require strong writing skills and portfolios, Remote Creative Writers often work on more creative, conceptual projects, whereas Remote Content Writers focus on informative, optimized content for digital audiences.
What are the most commonly searched types of Creative Writer jobs in Austin, TX?
The most popular types of Creative Writer jobs in Austin, TX are:
What are popular job titles related to Remote Creative Writer jobs in Austin, TX?
For Remote Creative Writer jobs in Austin, TX, the most frequently searched job titles are:
What job categories do people searching Remote Creative Writer jobs in Austin, TX look for?
The top searched job categories for Remote Creative Writer jobs in Austin, TX are:
What cities near Austin, TX are hiring for Remote Creative Writer jobs?
Cities near Austin, TX with the most Remote Creative Writer job openings:

Creative Strategist (Performance Marketing) Remote in Austin Texas
Austin, TX โข On-site, Remote
Full-time
Medical, Dental, Vision, Life, Retirement, PTO
Re-posted 2 days ago
Job description
Location: Remote in Austin Texas, USA. This is a remote position, but candidates must be based in the Austin metropolitan area or near by to support regular in-person collaboration with colleagues and partners. PetLab Co. does not currently maintain an office in Austin.
About the Role
PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally.
In the world of performance marketing (especially for brands like PetLabCo.), a Creative Strategist is the bridge between the Media Buying team (the numbers) and the Creative team (the visuals).
Think of them as a data-driven storyteller. Their job is to ensure that every pixel and every word in an ad is designed to convert, based on actual performance data rather than gut feeling.
This role sits at the intersection of creative thinking, data analysis, and growth marketing. You'll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.
Who Will You Report Into?
Hi, I'm Jesper Mansson, Director of Creative Strategy, and we're seeking a senior-level creative thinker who is obsessed with direct response, passionate about performance, and knows how to lead content strategy that scales.
You'll be a core strategic partner to our paid, organic, and influencer teams, with a direct impact on how we acquire and retain customers.
If you live and breathe performance creative and want to help shape the future of a 9-figure DTC business, let's talk
What You'll be Responsible For:
1. Data Analysis & Performance Auditing - You'll spend a significant amount of time inside ad platforms (Meta, TikTok, YouTube) Identifying what's working and why. This will include:
- Analyzing performance metrics such as Hook Rate (3-second views / impressions), Hold Rate (average watch time), CTR, CPA, and ROAS
- Identifying winning creative patterns - for example whether a UGC "vlogger" style outperforms highly produced brand content
- Conducting creative audits to identify which customer pain points resonate most with audiences (e.g., "stinky breath" vs. "expensive vet bills")
- Translating performance data into clear creative insights and opportunities
- The goal: turn data into creative direction.
2. Creative Ideation & Scriptwriting - Once the data reveals opportunities, You will design the next creative tests. This will include:
- Concept development creating the "big idea" for campaigns and ad series
- Direct-response scriptwriting using proven frameworks such as AIDA (Attention, Interest, Desire, Action)
- Writing high-impact hooks, body copy, and calls-to-action designed to drive conversions
- Storyboarding content to ensure something visually engaging happens every 2-3 seconds to maintain retention
- Developing creative angles aligned with DTC customer journeys and content funnels
You will be responsible for generating large volumes of structured creative tests designed to scale winning concepts.
3. Production Management & Creative Briefing- You willact as the director and translator between strategy and production. This will include:
- Briefing UGC creators and influencers, including hooks to film, key talking points, and specific B-roll shots Providing detailed production briefs that editors and creators can execute quickly Reviewing and providing feedback on drafts from editors and creators
- Ensuring text overlays, pacing, and visual storytelling align with performance best practices
- Maintaining a library of high-performing assets and reusable footage
- Your goal is to turn strategy into scalable content production.
4. Testing Strategy & Iteration - You will design and manage the creative testing roadmap for our paid channels. This will include:
- Designing structured A/B tests that isolate one variable at a time (e.g., Hook A vs Hook B)
- Iterating on winning ads by refining hooks, pacing, messaging, or visuals
- Identifying drop-off points in videos and optimizing content accordingly
- Conducting competitor and market research to stay on top of emerging creative trends
- Ensuring PetLab's ads remain native to each platform's
The goal: continuously improve creative performance through structured experimentation.
What Your Day-to-Day Will Look Like:
- 50% Creative ideation and content strategy development
- 25% Campaign briefing, scripting, and production QA
- 25% Performance analysis and data-driven iteration
Requirements
We're looking for someone who combines creative instincts with analytical rigor.
You likely have:
- 3+ years of experience in creative strategy or performance creative roles
- Experience working in high-growth, paid social-led DTC brands
- Deep expertise in Meta and TikTok advertising ecosystems
- Strong analytical skills and the ability to interpret performance data to inform creative decisions
- A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results
- A proven track record of driving revenue growth through paid creative
- Experience briefing or directing creators, influencers, or UGC production
- Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.)
- Excellent communication skills - able to present insights and defend creative decisions with data
Benefits
- 20 days PTO excluding bank holidays
- Company Bonus
- Medical, Vision and Dental Insurance
- Generous Learning and development budget
- Short-Term and Long-Term Disability Insurance
- Life Insurance
- 401K
- Work Remote
- Monthly Uber coffee/bagel and lunch
- Monthly Internet Stipend
Petlab Co is an equal opportunity employer that is committed to diversity and inclusion. We encourage all applications irrespective of gender, race, sexual orientation, religion, age, nationality, marital status, and disability. We believe that diversity is at the heart of innovation and we welcome passionate candidates from all backgrounds. Come join the family and see for yourself!