Remote Conversion Rate Optimization Specialist Jobs in Wisconsin

About Us:

BW Converting is a strategic alliance of resources and services that bring together several Barry-Wehmiller companies - Paper Converting Machine Company (PCMC), Winkler + Dunnebier (W+D), STAX Technologies, Hudson-Sharp, Baldwin Technologies and Northern Engraving and Machine. These industry leaders offer trusted brands and innovative technologies in the design, manufacture, and service of high-performance converting and packaging machinery for the tissue, nonwovens, hygiene, bag-converting, mailing, and printing industries.

 

Barry-Wehmiller is a diversified global supplier of engineering consulting and manufacturing technology for the packaging, corrugating, sheeting and paper-converting industries. By blending people-centric leadership with disciplined operational strategies and purpose-driven growth, Barry-Wehmiller has become a $3 billion organization with nearly 12,000 team members united by a common belief: to use the power of business to build a better world.

 

Job Description:

Barry-Wehmiller Converting Solutions is seeking a dynamic, results-driven Global Sales Leader to drive the growth of our Modifications business worldwide. This role owns the sales strategy, team leadership, and customer relationships across our EMEA and Americas regions, ensuring exceptional aftermarket support and solutions for our converting equipment customers. The ideal candidate combines technical acumen with consultative selling skills, strong sales process discipline, and a passion for delivering value to customers across diverse markets and cultures.

Key Responsibilities

Strategy & Growth

• Develop and execute the global sales strategy for the Modifications business, aligning EMEA and Americas approaches with overall aftermarket growth objectives.
• Identify, pursue, and secure new business opportunities while expanding relationships with existing customers.
• Conduct a data-driven review of strategic accounts and territory assignments. Reassess long-standing accounts and coverage models where growth has plateaued or declined - to identify new areas of opportunity and ensure the team is structured to hit sales targets.
• Analyze market trends, competitor activity, and customer feedback to inform sales strategy and uncover new opportunities.

Team Leadership

• Directly manage, coach, and develop sales leaders and team members across multiple countries and regions, adapting leadership style to each team's maturity level and market context.
• Provide hands-on industry and product coaching to newer team members while driving strategic re-alignment and accountability with more tenured teams.
• Lead, mentor, and inspire a high-performing global sales team to achieve sales targets and customer satisfaction goals.
• Drive a culture of continuous improvement, operational excellence, and customer-centric solutions within the sales organization.

Sales Process & CRM

• Build and standardize CRM processes and early-stage pipeline management practices to create consistent, accurate, and visible sales funnel reporting across all regions.
• Coach the team on disciplined pipeline management and forecasting to improve deal visibility, conversion rates, and overall sales performance.
• Prepare and present regular sales forecasts, performance reports, and strategic recommendations to senior leadership.

Cross-Functional Alignment

• Partner closely with the strategic marketing leader and commercial operations leader to ensure tight alignment between sales, marketing, and operations.
• Collaborate with engineering, service, and operations teams to ensure seamless delivery of modification solutions that meet or exceed customer expectations.
• Champion the integration of customer feedback into product development and drive improvements in operational responsiveness, including quote turnaround times.
• Represent Barry-Wehmiller at industry events, trade shows, and customer meetings to enhance brand visibility and credibility.

Qualifications

• Bachelor's degree in Engineering, Business, or a related field; MBA preferred.
• Proven track record in sales leadership, preferably in industrial machinery, converting equipment, or aftermarket services.
• Strong technical knowledge of machinery modifications and retrofits.
• Demonstrated experience directly managing and developing teams across multiple countries/regions - including setting regional strategy, coaching remote team members, and driving performance across diverse cultural and market contexts.
• Experience building or optimizing CRM-based sales processes and pipeline/funnel management practices.
• Excellent communication, negotiation, and relationship-building skills, with the ability to influence cross-functionally with marketing and operations partners.
• Strategic thinker with strong analytical skills and business acumen; comfortable making data-informed calls on account and territory prioritization.
• Willingness to travel approximately 35-45% both domestically and internationally.

Why Join Barry-Wehmiller?

At Barry-Wehmiller, we believe in people-centered leadership and delivering meaningful solutions to our customers. You will join a purpose-driven organization that values collaboration, innovation, and changing the game through people and performance in harmony.

The approximate pay range for this position is$150,000-$200,000/year. Please note that the pay range provided is a good faith estimate for the position at the time of posting. Final compensation may vary based on factors including but not limited to background, knowledge, skills, and abilities as well as geographic location of the position.

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At Barry-Wehmiller we recognize that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying. We know that our differences often can bring about innovation, excellence and meaningful work-therefore, people from all backgrounds are encouraged to apply to our positions. Please let us know if you require reasonable accommodations during the interview process.

Barry-Wehmiller is an equal opportunity employer. M/F/D/V This organization uses E-Verify.

 

Applicants may be subject to pre-employment screening which may include drug screening, reference checks, employment verifications, background screening and/or skills assessments.

Company:

BW Converting