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Marketing Brand Specialist

About The Difference Card:

The Difference Card helps organizations provide better benefits at a better price. Since 2001, The Difference Card has provided its clients with an average annual net savings of over 18%. By creating custom health plans, The Difference Card has delivered millions of dollars in savings to its clients while at the same time providing the highest level of employee benefits.

We are a remote-first organization with over 100 employees across the country. We have offices in Nashville, Tennessee and Greenwich, Connecticut.

About You:

You love to create content that is both informative and designed to delight. You are highly organized and detail oriented. Your project management skills are stellar and include effective problem-solving and collaboration across departments. You’re an outstanding communicator with your teammates and can easily work independently. You make sure that everything you touch is designed to the highest of standards.

Your Role at The Difference Card:

You’ll report directly to the Vice President of Marketing and will work closely with members across the organization to control and execute The Difference Card’s Brand standards across of forms of content. This role is equal parts visual storyteller and educator, bringing clarity and cohesion to materials designed for brokers, employers, and members.

This role will manage strategic initiatives in collaboration with Client Services, Client Success, Education/Implementation, Member Services, and the New Business Sales Team. You’ll partner with Executive Leadership and cross-functional teams throughout the organization to support the execution and consistency of The Difference Card brand across all customer and employee-facing materials.

This position requires both creative vision and strategic execution skills to maintain brand guidelines, templates, and creative assets.

Your Key Responsibilities Will Include:

• Championing the brand and ensuring consistent adherence to The Difference Card brand style and voice. Ensuring all marketing materials utilize the proper logo, color palette, brand voice, and meet brand standards.

• Creating content to educate our three core audiences: health insurance brokers, employer groups, and employees/members. Content examples include PowerPoint Presentations, Educational Flyers, Proposals, Pitch Decks, Guides, Microsites, Benefit Kits, Email & Text Member Communications, and more.

• Working collaboratively with the Sales Team to create prospecting materials, broker-requested content and pitch decks.

• Supporting our Services Team to create client and member content that educates and informs while adhering to brand standards.

• Maintaining the storage and organization of digital assets in a way that is easy for team members to access and personalize.

• Leading the branding and implementation any new products or solutions that Difference Card launches.

Skills and Experience You’ll Bring:

• Bachelor’s degree in marketing, public relations, journalism or equivalent preferred.

• 2+ years' experience in branding, graphic design, instructional design or marketing

• Proficient in Canva or Adobe Creative Cloud (InDesign, Illustrator, Photoshop).

• Good project management skills, including problem-solving, collaboration, and communication.

• Strong portfolio showcasing visual design and brand consistency.

• An outstanding communicator who writes effectively and appropriately for different media and audiences.

• A strong sense of personal responsibility and initiative.

• Ability to work and thrive in a fast-paced environment with multiple competing priorities and high expectations for delivery.

• Creative and innovative thinker. Willing to learn new or unfamiliar tasks or platforms.

• And, highly organized and detail oriented.

Your perks:

• You can work remotely from your home office anywhere in the country.

• Great health insurance, of course! Employer-funded health insurance plans with reasonable employee contributions, low-to-no copays, and low deductibles.

• The ability to opt-into an employer-funded HSA depending on your plan choice.

• Fourteen vacation days a year. We also allow time off for volunteering!

• A matching 401K plan.

• An annual stipend for continuing education.

• And, finally, working with the most dedicated, collaborative, and fun team in the business! #differencemakers

Location: Remote

Job Type: Full-Time/Exempt
EB Employee Solutions, LLC is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, disability or handicap, sex, marital status, veteran status, sexual orientation, genetic information, arrest record, or any other characteristic protected by applicable federal, state or local laws. We are dedicated to this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, employee activities and general treatment during employment.