Remote Brand Strategy Jobs in Rochester, NY (NOW HIRING)

About Us

Our mission is to bring people together and connect them into a community to nurture each other. We aim to share a conducive environment, a joyous space to grow and excel; a world brimming with selfless love and enough kindness. We strive to enrich each of our lives with kaleidoscopic memories we make here - vibrant, lively, of all hues and colors.

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This is a remote position.

User Acquisition:

• Develop and execute strategies to acquire new users, customers, or leads through various channels, such as SEO, social media, content marketing, email marketing, and paid advertising.

Conversion Rate Optimization:

• Identify areas of the user journey with conversion bottlenecks and devise experiments to optimize conversion rates, including A/B testing and landing page optimization.

Product Development:

• Collaborate with product teams to improve user experience, optimize product features, and iterate based on user feedback to drive growth.

Customer Retention:

• Develop strategies to increase customer retention and reduce churn through engagement, loyalty programs, and targeted communication.

Data Analysis:

• Collect and analyze data to gain insights into user behaviour, product usage, and marketing performance.

• Use data-driven decisions to guide growth strategies and experiments.

Viral Marketing:

• Create and implement strategies to encourage users to refer others to the product or service through viral marketing techniques.

Content Marketing:

• Develop and distribute high-quality content that educates, informs, and engages the target audience, driving traffic and brand awareness.

Experimentation:

• Plan and execute rapid, iterative experiments to test growth hypotheses and identify effective strategies.

• Continuously refine and scale strategies based on experiment results.

Marketing Automation:

• Implement marketing automation tools and workflows to streamline and personalize user communication and engagement.

Budget Management:

• Manage and allocate budgets effectively across various growth channels, ensuring a positive return on investment.

Reporting and Analysis:

• Provide regular reports on growth performance, including key metrics and insights to relevant stakeholders.

Digital Marketing Expertise:

• Proven experience in digital marketing, with a deep understanding of various marketing channels and tools.

Analytical Skills:

• Strong analytical and data interpretation skills, including proficiency in data analysis tools and platforms.

Technical Proficiency:

• Familiarity with marketing automation tools, A/B testing platforms, web analytics, and data visualization tools.

Creativity:

• Ability to think creatively and develop unique strategies to achieve growth.

Communication Skills:

• Effective communication skills for collaborating with cross-functional teams and presenting findings and strategies to stakeholders.

Entrepreneurial Mindset:

• A proactive and entrepreneurial spirit with a willingness to take calculated risks and adapt to changes.

Adaptability:

• Ability to stay updated with the latest trends in marketing and technology and adapt strategies accordingly.

Project Management:

• Strong project management skills to handle multiple growth initiatives simultaneously.

Experience with Startups:

• Experience working in a startup environment or high-growth company is often preferred.

Continuous Learning:

• A commitment to ongoing learning and professional development in growth hacking.

• Opportunity to be a part of a dynamic growth focused tech startup.

• Great learning opportunities to develop new skills and understanding of cutting edge software tools and processes.

• Opportunity to work closely with serial tech entrepreneurs from Silicon Valley.

• Fun-loving environment and caring team mates and inclusive culture of the company.