Remote Brand Strategy Jobs in Georgia (NOW HIRING)

Company Description
At Xplor, we believe that helping people make the most of each day is the most rewarding way to spend ours.
We give small and medium-sized businesses cloud-based, intuitive technology solutions that enable them to manage all the hassles of running and growing a business, so business owners can get back to doing what they love. With Xplor Pay, we help businesses get paid quickly and securely - without hidden fees. We built the tech ourselves, and our platform delivers secure, transparent, fast, and accurate payments.
We are unified by our purpose of helping people to succeed. So, when you become part of our team, you also become part of the personal connection that strengthens the relationship people have with Xplor products.
Job Description
The Mariana Tek marketing team is looking for a Lead Generation Specialist who is laser-focused on one thing: getting qualified leads into the funnel and moving them toward pipeline. Reporting to Mariana Tek's Senior Demand Generation Manager, you'll own the execution of programs designed to capture, nurture, and convert prospects - with a relentless eye on lead volume, quality, and conversion rates.
This is a hands-on, executional role. You'll spend your time activating campaigns, optimizing lead flow, writing conversion-focused copy, and digging into the data to find the next opportunity. You won't be building brand strategy - you'll be turning it into leads.

• Execute in-quarter lead generation programs - build, launch, and optimize campaigns focused on driving qualified leads into the funnel.

• Promote and distribute content assets (reports, webinars, and more) across channels to maximize lead capture and ensure the sales team is informed

• Partner with marketing team to ensure lead generation tactics are considered as a part of all our marketing activities (i.e. top prospects in our CRM are invited to an in-person event; social influencers are leveraged for prospecting, etc.)

• Monitor lead quality in partnership with performance marketing, flagging gaps and pushing for improvements when volume or fit falls short.

• Segment the prospect pool and build targeted nurture campaigns that accelerate leads through their journey toward a sales conversation.

• Partner with Revenue Operations to improve lead flow and routing, using tools like HockeyStack to identify drop-off points and conversion opportunities.

• Write campaign copy - emails, landing pages, and ads - independently and quickly, without needing significant creative support.

Qualifications

• 3-5 years in lead generation, performance marketing, or a similar funnel-focused role, ideally in B2B SaaS.
• Genuinely obsessed with lead flow and conversion metrics - you know your MQL-to-SQL rate and you always want to improve it.
• A fast, self-sufficient executor - you can take a brief and deliver without a lot of back-and-forth.
• Strong conversion copywriting skills; you write emails and landing pages that get clicks and form fills, not just reads.
• Hands-on experience with marketing automation, CRM, and analytics tools (HockeyStack, HubSpot, Salesforce, or similar).
• Collaborative and communicative - comfortable working closely with sales and ops to keep lead quality tight.
• Experience running lead capture programs around content assets like webinars or gated reports.
• Familiarity with lead scoring, routing logic, or revenue attribution platforms.
• Background in segmented or account-based lead generation approaches.

The average base salary pay range for this position is $70,000 to $90,000
This is a 100% remote position available to candidates located in the U.S., excluding Hawaii and Alaska.
#LI-Remote
Additional Information
Values and Life at Xplor
Our five core values guide us from how we hire and recognise our team members to how we interact with our customers day to day:

• Find a better way
• Do the right thing
• Say it straight
• Win together
• Own the outcome

If these values sound like you, and describe people you want to work with, you will thrive at Xplor.
As an Xplorer, you will be part of a global network of talented colleagues who will support your success. We look for commonalities and shared passions and give people the tools they need to deliver great work and grow at speed.
Some of our perks and benefits are:

• Paid Parental Leave benefit programs
• #GiveBackDays/Commitment to social impact - 3 extra days off to volunteer and give back to your local community
• Ongoing dedication to Diversity & Inclusion initiatives such as D&I Council, Global Mentorship Program
• Access to free mental health support
• Flexible working arrangements

Ready to apply?
To start your application, please submit your resume, and we will be in touch as soon as we can. Please include the word "moonshot" at the top of your message to the Hiring Manager so that we know you took the time to read our job ad.
More about us
More than 130,000 businesses in 72+ countries rely on Xplor to run their day and get paid, processing over $47 billion in payments annually. Our connected ecosystem helps operators spend less time managing complexity and more time delivering the experiences that matter most.
Xplor is backed by world-class investors Advent International, Battery Ventures, and Silver Lake.
Good to know
To be considered for employment, you must be legally authorized to work in the country you're applying for. Xplor does not sponsor visas, either at the time of hire or at any later time.
We kindly ask you to apply through our careers portal or external job boards only. Please don't send your application via email.
To learn more about us and our products, please visit xplor.com/careers/.
We also invite you to check out our Candidate FAQs for more information about our recruitment process xplor.com/recruitment-faqs/.
EEO and Artificial Intelligence
We believe in transparent hiring. We use an applicant tracking system that includes artificial intelligence-enabled features to assist with the screening and assessment of job applications, such as candidate scoring or ranking. These tools support our recruitment process, but all hiring decisions are made by our recruitment team following human review. We do not rely on artificial intelligence to make final hiring decisions. Find our Candidate AI Usage guidelines here.
Xplor is proud to be an Equal Employment Opportunity employer. We're dedicated to attracting, retaining and developing our people regardless of gender identity, ethnicity, sexual orientation, disability, veteran status and age. Applications are encouraged from all sectors of the community. All Information will be kept confidential according to EEO guidelines.
Xplor is committed to the full inclusion of all qualified individuals. In keeping with our commitment, Xplor will take steps to ensure that people with disabilities are provided reasonable accommodations. Accordingly, if reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the position, and/or to receive all other benefits and privileges of employment, please contact us via talent@xplortechnologies.com.
We make it a priority to respond to every applicant.