Remote Assortment Analyst Jobs in Pennsylvania (NOW HIRING)

The Hershey Company is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey's, Reese's, KitKat, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more.

At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today.

Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose.

The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose. 

Develop and execute annual learning plans across key retail customers to identify growth opportunities for the Functional/Protein business and category. Leverage multiple research methodologies, shopper insights, and business analytics to uncover actionable findings that inform commercial strategies and drive category growth.

Lead Shelf and Shopping Behavior Research

Design and manage foundational shopper research programs focused on center store and shelf dynamics, including virtual reality shelf testing, sorting exercises, test-and-learn initiatives, overhead camera studies, customer decision trees, and other qualitative and quantitative methodologies. Translate results into recommendations that improve shopper experiences and business performance.

Deliver Strategic Insights and Category Recommendations

Analyze shopper, consumer, category, and marketplace data to identify trends, opportunities, and performance drivers. Synthesize findings into clear narratives and recommendations that support merchandising, assortment, shelving, activation, and broader category strategies.

Develop Category Playbooks and Best Practices

Partner with internal stakeholders to develop annual playbooks, gold standard principles, and category guidance that can be leveraged across retailers and business teams. Serve as a subject matter expert in key customer-facing engagements, including Joint Business Planning meetings, line reviews, and category growth discussions.

Partner Across Functions to Drive Business Impact

Collaborate with Shopper Insights, Category Management, Commercialization, Sales, Analytics, and other cross-functional teams to align priorities, share learning, and ensure insights are effectively integrated into business decisions and execution plans.

Support Customer and Commercial Strategy Development

Serve as a strategic insights partner to the Category Management Activation and Execution team by providing research, analytical support, and shopper expertise that strengthen customer strategies, priorities, and category recommendations.

Influence Decision Making Through Insight Leadership

Build strong relationships with stakeholders across multiple organizational levels and communicate complex findings in a clear, compelling manner. Influence business decisions by providing credible insights and recommendations that shape customer engagement strategies, growth initiatives, and shopper-focused business plans.

Experience

• Minimum of 3 years of progressive experience in Shopper Insights, Consumer Insights, Market Research, Category Management, Business Intelligence, Analytics, or a related insights discipline.
• Experience designing, executing, and interpreting qualitative and quantitative research studies.
• Experience analyzing shopper, consumer, category, retail, POS, and/or panel data to generate actionable business recommendations.
• Experience partnering with cross-functional teams and managing multiple projects simultaneously.
• Experience supporting customer-facing presentations and commercial decision-making is preferred.
• Working knowledge of shopper, consumer, and category insights methodologies and data sources.
• Strong understanding of qualitative and quantitative research techniques and applications.
• Ability to synthesize multiple data sources into clear, actionable insights and business recommendations.
• Strong analytical, problem-solving, and critical-thinking skills.
• Demonstrated intellectual curiosity and passion for understanding shopper behavior.
• Excellent communication, storytelling, and presentation skills.
• Strong collaboration and relationship-building capabilities with internal and external partners.
• Experience with POS, panel, syndicated, and other category data sources preferred.

Education

• Bachelor's degree required, preferably in Market Research, Consumer Behavior, Marketing, Business Analytics, Economics, Psychology, Sociology, Statistics, or a related field.
• Advanced degree is preferred

At Hershey, we offer competitive pay and a comprehensive total rewards package designed to support your wellbeing, financial security, and life outside of work.

• Health & Wellbeing: Medical, dental, and vision coverage, plus wellness programs that support your physical and mental health 
• Financial Security: Competitive pay, annual incentive opportunities, and a 401(k) with company match 
• Time Off & Flexibility: Paid time off, company holidays, and flexible ways of working where applicable 
• Growth & Development: Career development programs, learning opportunities, and internal mobility 

Benefits may vary based on role, location, and eligibility.