$100 - $115/hr
... Remote (U.S.). Candidates in TX, CA, IL, MN, and OH preferred. Rate $100 to $115/hour, based on ... target rate, and platform experience). Because this engagement has a hard timeline and starts the ...
$100 - $115/hr
... Remote (U.S.). Candidates in TX, CA, IL, MN, and OH preferred. Rate $100 to $115/hour, based on ... target rate, and platform experience). Because this engagement has a hard timeline and starts the ...
Digital Strategy Manager: Chicago or Columbus
Columbus, OH · On-site +1
$102K - $208K/yr
... Analytics, Adobe Target, or similar). · Proven ability to translate insights into clear ... Remote roles will also have the opportunity to come together in our offices for moments that matter.
Digital Strategy Manager: Chicago or Columbus
Columbus, OH · On-site +1
$102K - $208K/yr
... Analytics, Adobe Target, or similar). · Proven ability to translate insights into clear ... Remote roles will also have the opportunity to come together in our offices for moments that matter.
$80 - $90/hr
... Remote (U.S.). Candidates in TX, CA, IL, MN, and OH preferred. Rate $80 to $90/hour, based on ... target rate, and platform experience). Because this engagement has a hard timeline and a front ...
$80 - $90/hr
... Remote (U.S.). Candidates in TX, CA, IL, MN, and OH preferred. Rate $80 to $90/hour, based on ... target rate, and platform experience). Because this engagement has a hard timeline and a front ...
CopywriterFlexible
Cincinnati, OH · Remote
EM66D Category: R&D Design, Onsite/Remote A Copywriter is responsible for creating persuasive and ... They utilize their writing skills to resonate with target audiences and drive desired actions, such ...
CopywriterFlexible
Cincinnati, OH · Remote
EM66D Category: R&D Design, Onsite/Remote A Copywriter is responsible for creating persuasive and ... They utilize their writing skills to resonate with target audiences and drive desired actions, such ...
CopywriterFlexible
Cincinnati, OH · Remote
EM66D Category: R&D Design, Onsite/Remote A Copywriter is responsible for creating persuasive and ... They utilize their writing skills to resonate with target audiences and drive desired actions, such ...
CopywriterFlexible
Cincinnati, OH · Remote
EM66D Category: R&D Design, Onsite/Remote A Copywriter is responsible for creating persuasive and ... They utilize their writing skills to resonate with target audiences and drive desired actions, such ...
CopywriterFlexible
Cincinnati, OH · Remote
EM66D Category: R&D Design, Onsite/Remote A Copywriter is responsible for creating persuasive and ... They utilize their writing skills to resonate with target audiences and drive desired actions, such ...
CopywriterFlexible
Cincinnati, OH · Remote
EM66D Category: R&D Design, Onsite/Remote A Copywriter is responsible for creating persuasive and ... They utilize their writing skills to resonate with target audiences and drive desired actions, such ...
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$100 - $115/hr
Contractor
Posted 2 days ago
Job description
Engagement snapshot
Heads up on schedule: this is a steady part-time engagement, roughly 3 days/week across about six months, well suited as an anchor client alongside other freelance work. Type Contract / freelance (fixed-term) Duration ~July 2 to December 18, 2026 (about 6 months) Hours ~24 hrs/week on average across the engagement (~588 hours total) Location Remote (U.S.). Candidates in TX, CA, IL, MN, and OH preferred. Rate $100 to $115/hour, based on experience & geography Engagement
Supporting GTX Solutions (a CourtAvenue Company) on an enterprise B2B marketing transformation: a migration to Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)
Is this you?
You are a B2B personalization or audience strategist who works on a contract basis. You think in segments, use cases, and decisioning logic, and you can turn customer data and account intelligence into targeted experiences that move engagement and conversion. You are comfortable owning audience taxonomy and personalization roadmaps inside a CDP, and translating strategy into briefs the creative and data teams can actually run with.
What you'll do
- Own the B2B personalization strategy: audience segmentation frameworks, profile enrichment priorities, and use case roadmaps across enterprise customer segments.
- Define and govern audience taxonomy within Adobe Real-Time CDP (RTCDP) and AEP, keeping segments well-structured, documented, and tied to business objectives.
- Partner with the Data & MarTech Architect on the data inputs, identity resolution logic, and attribute structures that power personalization in AEP and AJO.
- Develop content decisioning frameworks and personalization rules in AJO for dynamic, audience-driven delivery at scale.
- Work with the Journey Optimization Lead to embed targeting logic into active journeys, and with the creative partner on content variants, briefs, and asset specs.
- Maintain a prioritized personalization use case backlog (data availability, business impact, effort).
- Support identity resolution and profile unification in AEP, and define governance for audience creation, activation, and overlap.
- Translate personalization performance into optimization recommendations alongside the Analytics & Measurement Lead.
- Define and govern audience taxonomy within Adobe Real-Time CDP (RTCDP) and AEP, keeping segments well-structured, documented, and tied to business objectives.
- Partner with the Data & MarTech Architect on the data inputs, identity resolution logic, and attribute structures that power personalization in AEP and AJO.
- Develop content decisioning frameworks and personalization rules in AJO for dynamic, audience-driven delivery at scale.
- Work with the Journey Optimization Lead to embed targeting logic into active journeys, and with the creative partner on content variants, briefs, and asset specs.
- Maintain a prioritized personalization use case backlog (data availability, business impact, effort).
- Support identity resolution and profile unification in AEP, and define governance for audience creation, activation, and overlap.
- Translate personalization performance into optimization recommendations alongside the Analytics & Measurement Lead.
What you need
Required:
- 7+ years in customer segmentation, personalization strategy, audience management, or a related MarTech discipline.
- Experience with Adobe RTCDP or AEP. **Adobe is preferred, but we are open to strong experience on a comparable enterprise CDP (Salesforce Data Cloud, Tealium, Segment, Optimizely); the right strategist can ramp on Adobe.**
- Strong grasp of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
- Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP.
- Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs.
- Strong cross-functional collaboration across creative, data, analytics, and technology teams.
- Clear writing: personalization briefs and audience requirement specs.
- Experience with Adobe RTCDP or AEP. **Adobe is preferred, but we are open to strong experience on a comparable enterprise CDP (Salesforce Data Cloud, Tealium, Segment, Optimizely); the right strategist can ramp on Adobe.**
- Strong grasp of B2B data structures, ABM segmentation, and enterprise customer lifecycle stages.
- Familiarity with identity resolution, first-party data strategy, and profile unification in a CDP.
- Experience building and governing content decisioning frameworks, offer management, or personalization logic for multi-channel programs.
- Strong cross-functional collaboration across creative, data, analytics, and technology teams.
- Clear writing: personalization briefs and audience requirement specs.
Preferred Qualifications:
- Direct experience with AJO offer decisioning, content cards, or real-time personalization features.
- Supporting a CDP implementation or migration in a personalization or segmentation role.
- Exposure to Adobe Audience Manager or third-party data enrichment.
- Familiarity with B2B KPIs, account engagement scoring, and intent data.
- MarTech consulting or agency delivery background.
- Enterprise B2B experience in telco, technology, or financial services.
- Supporting a CDP implementation or migration in a personalization or segmentation role.
- Exposure to Adobe Audience Manager or third-party data enrichment.
- Familiarity with B2B KPIs, account engagement scoring, and intent data.
- MarTech consulting or agency delivery background.
- Enterprise B2B experience in telco, technology, or financial services.
More about GTX Solutions
GTX Solutions, a CourtAvenue Company, is a boutique consulting firm focused on helping brands unlock the power of their customer data. We specialize in Customer Data Platforms (CDPs), real-time activation, personalization, and MarTech integrations. Our team blends strategic insight with technical expertise to drive measurable business outcomes for high-growth companies and global enterprises alike.
GTX Solutions is currently serving as the data and activation execution partner on a large-scale B2B marketing transformation engagement for a major enterprise client. This program is migrating B2B marketing programs from a legacy marketing automation platform to Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP), in partnership with a technical build partner, engagement lead, creative agency, and Adobe Professional Services.
The Personalization Strategy Lead owns the customer segmentation, audience strategy, and personalization use case roadmap for the client's B2B marketing programs, translating customer data and account intelligence into targeted, relevant experiences across B2B segments.
$100 - $115 an hour
Based on experience & geography
How to apply
Apply through the link and complete the short set of application questions (availability, start date, target rate, and platform experience). Because this engagement has a hard timeline and starts the week of June 29, availability is our first screen, so please answer the schedule questions honestly; it helps us move fast for candidates who are the right fit.
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
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About CourtAvenue
Sourced by ZipRecruiter
Industry
Advertising and public relations services
Company size
51 - 200 Employees
Headquarters location
Austin, TX, US
Year founded
2020