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We're seeking a General Manager to launch and lead a new agency in the Adventure Travel vertical. This is a rare opportunity to build a focused, specialist business from the ground up- powered by Fora's AI-enabled platform, supplier relationships, and infrastructure-and to prove out a model that Fora intends to replicate across other travel niches.

The GM will build and lead a newly-branded agency, and build a team of Independent Contributors (ICs) who want to learn to build a travel business in this space. This is a full-time role, remote option considered. While this role is focused on adventure travel, we're open to candidates with deep passion for another travel niche-the right operator wins over the specific vertical.

Agency Building and Performance:

• Launch and operate an adventure-focused travel agency that is powered by Fora's AI-enabled platform. 
• Grow agency revenue through advisor productivity, client bookings, and supplier relationships.
• Serve as an external-facing thought leader on what it looks like to build and scale a niche agency on Fora's platform.
• Track and report on agency performance (advisor activity, booking volume, and business growth).
• Onboard, coach, and mentor ICs from their first booking through building sustainable, growing businesses.

Strategy and Operations

• Define the agency's positioning, focus areas, and go-to-market strategy.
• Build and optimize operational processes that can serve as a repeatable playbook for future Fora verticals
• Identify and address gaps in training, onboarding, platform tools, supplier partnerships, and community for ICs

• 5-7 years professional experience
• Demonstrated P&L ownership
• Genuine passion for travel-ideally within the adventure category, but the right candidate with authentic enthusiasm for another niche in the industry is equally welcome
• Strong management and leadership skills, including the ability to recruit, inspire, and develop non-traditional talent
• Entrepreneurial mindset-comfort with ambiguity, building from scratch, and operating with minimal infrastructure
• AI-forward and growth-minded-excited to leverage new tools and technology as a core part of how you work and lead
• Ability to work in the U.S.

• MBA or other advanced degree
• Experience in a high-growth startup or technology-enabled business
• Familiarity with the host agency model 
• An existing network that extends into adventure-adjacent communities

Compensation for this role varies based on experience, with an indicative range of $160K-$180K + equity. Final compensation will depend on the level at which the candidate is hired, as we're considering multiple levels for this role.

• Unlimited vacation
• Health Insurance (including an option completely covered by Fora HQ)
• Dental & Vision Insurance
• Wellhub Memberships
• 401k plan with company match
• Commuter Benefits
• Supplemental Life Insurance
• Stock Options

This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views.