Relationship Marketing Jobs (NOW HIRING)

Job Specifications:

• Starting Wage: $107,000 - $150,000 + Annual Bonus 

• Employment Type: Year Round  

• Shift Type: Full Time hours

• Minimum Age: At least 18 years of age  

• Housing Availability: No  

Job Responsibilities: 

Guest-Centric CRM Strategy Leadership

• Lead the development and optimization of relationship marketing strategies designed to increase acquisition, activation, retention, loyalty, and win-back outcomes.
• Build guest-first contact strategies that leverage behavioral signals, preferences, engagement history, and purchase data.
• Shift communication approaches from campaign-based execution toward always-on, journey-based engagement.
• Drive the evolution of communications across multiple guest touchpoints and stages of the guest experience and communications.

Omni-Channel Guest Engagement

• Own strategic planning and execution across Email, SMS, Push Notifications, In-App, Direct Mail, and future CRM channels.
• Develop integrated communication strategies that create a cohesive guest experience across brands and lines of business.
• Ensure content, cadence, targeting, and channel selection align to guest needs rather than siloed business objectives.
• Partner with channel owners and stakeholders to continuously improve engagement performance and guest experience.

Personalization, Data & Automation

• Champion the use of customer data, audience segmentation, experimentation, and predictive insights to improve engagement.
• Partner with Analytics, Data Engineering, CDP/Audience Management, and MarTech teams to expand personalization capabilities.
• Identify opportunities to increase automation, trigger-based communications, and orchestration across channels.
• Support the development of scalable audience and journey frameworks that improve efficiency and relevance.

 Business & Performance Ownership

• Own channel and program performance against key guest engagement, loyalty, visitation and unit/revenue objectives.
• Establish KPIs, measurement plans, testing frameworks, and reporting strategies that demonstrate business impact.
• Use data-driven insights to inform priorities, optimize guest journeys, and influence decision-making.
• Drive continuous improvement through experimentation and performance analysis.

 Future-State Guest Relationship Ecosystem

• Help lead the transformation toward a connected Guest Relationship Ecosystem that supports proactive, personalized engagement.
• Contribute to initiatives involving guest identity, unified guest profiles, journey orchestration, operational communications, and next-generation CRM capabilities.
• Partner across business functions to identify opportunities to remove friction and create more connected guest experiences.
• Act as a change leader who can translate long-term vision into actionable roadmaps and measurable outcomes.
• Help transform Vail Resorts from a campaign-centric model to a connected, guest-first engagement ecosystem.

 Leadership & Cross-Functional Influence

• Lead and develop a team of CRM and marketing professionals through coaching, performance management, and career development.
• Build strong relationships across Brand Marketing, Product, Technology, Analytics, Resort Operations, Sales, and Executive Leadership.
• Operate effectively in a highly matrixed environment while driving alignment around guest-first priorities.
• Influence enterprise strategies through strong communication, strategic thinking, and data-informed recommendations.
• Lead the team on best practices for email engagement, marketing automation, journey-based trigger communications, dynamic content from multiple data points, email content enhancements, list-building, database management, deliverability, data integrity, and CAN-SPAM/CASL/GDPR compliance.

Job Requirements:

• Bachelor's degree in Business, Marketing, Communications or a related degree
• 8+ years of CRM, lifecycle marketing, relationship marketing, or customer engagement experience
• 3+ years of people leadership experience managing high-performing teams
• Experience using Microsoft Office (including Excel and PowerPoint), HTML, CSS, Omniture, Exact Target, Adobe Marketing Cloud, Marketing Automation Softwarex
• Deep expertise in email marketing, customer lifecycle management, segmentation, testing, and marketing automation
• Experience utilizing CDPs, marketing automation platforms, CRM systems, marketing databases; email marketing, campaign management, and analytics tools
• Proven track record of driving measurable business results through customer engagement programs; experience building and executing email campaigns
• Strong analytical skills with the ability to translate data into actionable insights
• Exceptional communication, collaboration, and stakeholder management skills
• Experience leading change, influencing cross-functional partners, and operating effectively in ambiguity
• Strong understanding of or willingness to learn B2C email marketing strategy & tactics nice to have; preferably in hospitality, travel, or ski company
• Track record of developing data-driven campaigns resulting in solid business results is necessary
• Ability to articulate and champion email marketing best practices
• Excellent project management skills
• Experience managing direct reports with a focus on leadership and career development

Preferred Skills: 

• Experience in hospitality, travel, destination, retail, loyalty, subscription, or high-consideration consumer businesses
• Familiarity with customer data platforms, AI-enabled personalization, journey orchestration, and predictive marketing
• Experience building lifecycle programs that span multiple brands, products, or business units
• MBA or advanced degree preferred but not required
• Management of cross-functional relationships, especially with IT
• Experience with matrixed organizations
• Other experience as follows highly preferred:

• • Managed external vendor relationships
  • Deep experience with email service platforms and customer data platforms
  • Experience forecasting and managing a budget
  • Ability to both develop and deliver presentations
  • Ability to read and interpret financial and analytical reports
  • Database Analytics skills (SQL, R, etc).