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Regional Distributor Jobs in Santa Rosa, CA (NOW HIRING)

Fior Di Sole LLC

Exclusive Brands Sales Manager

Napa, CA · On-site

$120K - $150K/yr

The Exclusive Brands Sales Manager is responsible for wine sales and distribution of our national ... This role will work closely with the National Sales Director, Regional Managers, and Marketing in ...

Fooda

Sales Manager

Bodega Bay, CA · On-site

... distribution centers, and more. At Fooda, we believe a workplace food program should be something ... This role reports to the Regional Vice President, West, and plays a pivotal role in expanding Fooda ...

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All JobsRegional Distributor JobsRegional Distributor Jobs in Santa Rosa, CA

Regional Distributor information

See Santa Rosa, CA salary details

$38.3K

$115.5K

$237.8K

How much do regional distributor jobs pay per year?

As of Aug 9, 2026, the average yearly pay for regional distributor in Santa Rosa, CA is $115,505.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,000.00 and $172,200.00 per year, depending on experience, location, and employer.

How hard is it to become a regional distributor?

Becoming a regional distributor typically requires industry experience, strong sales skills, and knowledge of supply chain management. Candidates often need to establish relationships with manufacturers and demonstrate the ability to manage distribution logistics effectively.

What is the difference between Regional Distributor vs Sales Representative?

AspectRegional DistributorSales Representative
CredentialsBusiness licenses, distributor agreementsSales certifications, product knowledge
Work EnvironmentWarehouse, distribution centers, regional officesClient sites, trade shows, offices
Employer & Industry UsageManufacturers, wholesalers, distribution companiesManufacturers, retail, service industries
Search & Comparison IntentUnderstanding distribution roles, logisticsSales strategies, client acquisition

Regional Distributors focus on managing product distribution across regions, handling logistics, and maintaining supply chains. Sales Representatives primarily engage in selling products directly to clients, building relationships, and meeting sales targets. While both roles are vital in the supply chain, they differ in responsibilities, work environment, and skill requirements.

What are some common challenges faced by regional distributors, and how can they be effectively managed?

Regional Distributors often face challenges such as managing a diverse portfolio of products, balancing inventory levels across multiple locations, and coordinating logistics to meet customer demand. Effective management involves building strong relationships with suppliers and customers, using data-driven forecasting tools to optimize supply chains, and staying adaptable to regional market trends. Regular communication with internal sales and logistics teams also helps to quickly address issues and maintain smooth operations.

What are the key skills and qualifications needed to thrive as a regional distributor, and why are they important?

To thrive as a Regional Distributor, you need strong sales acumen, supply chain management knowledge, and a background in business or logistics, often supported by a relevant degree or experience. Familiarity with inventory management systems, CRM software, and distribution tracking tools is typically required. Excellent negotiation, relationship-building, and organizational skills help you manage diverse accounts and coordinate across teams. These abilities are vital for ensuring efficient distribution operations, meeting sales targets, and maintaining strong client partnerships in competitive markets.

What is a regional distributor?

Regional Distributors are businesses or individuals responsible for distributing products or goods within a specific geographic area on behalf of manufacturers or suppliers. They act as intermediaries between the producer and local retailers or customers, ensuring efficient delivery and availability of products. Regional Distributors often handle warehousing, logistics, and sometimes marketing in their territory, helping manufacturers expand their market reach while providing localized support to clients.

Is being a regional distributor a good job?

Being a regional distributor involves managing the distribution of products within a specific area, requiring strong organizational and communication skills. The role can offer steady income, commission opportunities, and the chance to develop business relationships, but it often involves long hours and logistical challenges. Overall, it can be a good job for those interested in sales, logistics, and regional market management.
What job categories do people searching Regional Distributor jobs in Santa Rosa, CA look for? The top searched job categories for Regional Distributor jobs in Santa Rosa, CA are:
Regional Distributor jobs near you

Exclusive Brands Sales Manager

Fior Di Sole LLC

Napa, CA • On-site

$120K - $150K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted yesterday

Job description

Summary:
The Exclusive Brands Sales Manager is responsible for wine sales and distribution of our national and controlled brands for the company. They are responsible for managing key relationships and partnerships with brokers, distributors, vendors and consumers. This role serves as the key driver for sales and will require high business acumen, deep industry knowledge, strong customer service skills, and be able to serve as our brand ambassador. The Exclusive Brands Sales Manager will cultivate opportunities in the market for chain accounts and set (and reach) sales targets. This role will work closely with the National Sales Director, Regional Managers, and Marketing in creating strategies for brand positioning and market penetration, as well as developing concepts, campaigns and other deliverables for consumers.
Reports to: Director of National Sales
Classification: Full-time, Exempt
Compensation: $120k - $150k with a discretionary bonus and commission based on company and sales performance.
You Will:
  • Develop strategic initiatives, set annual sales goals, and leverage opportunities to grow brands and market share.
  • Have and/or create great relationships with key strategic customers and distributors to add value and deliver the strategic plan through these key relationships
  • In depth knowledge of pricing strategy throughout the 3-tier system
  • Provide wine/brand education and presentations for buyers, distributors, and consumers.
  • May be involved in the budgeting and forecasting sales revenue and budgets.
  • Maintain database on consumers/clients; continually gather and analyze data, make recommendations or create/revise strategies, and report regularly to critical senior management and ownership.
  • Maintain and support a safe working environment for staff, work with EH&S to report near misses and risks and proactively keep work areas safe.
  • Ensure compliance with all state, federal and local regulations, including TTB, ABC, and all other governmental regulatory committees.
  • Work closely with Marketing on brand development and concept creation, identifying key markets for specific development opportunities; may also collaborate on specific promotions, brand programming, etc.
  • Achieve revenue and distribution goals
  • Travel to attend client meetings if necessary
  • Other duties as assigned.

You Have:
  • At least five years of sales management experience in a wine or spirits company required, experience in a high-volume winery (>500K case annual production) strongly desired
  • Bachelor's Degree preferred, but appropriate work experience is considered.
  • Strong problem solving and effective decision making, in a fast-paced, high volume and high-pressure environment.
  • Knowledge of wine, wine sales, and three-tier distribution
  • Understanding of grocery and chain markets
  • Ability to budget and forecast, strong sense of sales trends and market
  • Must be able to travel on occasion (5-30%) of the time (this amount could grow in time in the future); Valid driver's license and the ability to be insured and hold clearance to fly domestically
  • Safety first mentality, able to create and maintain a safe working environment and report any potential risks
  • Extremely analytical and detail oriented, with high utilization of data/analytics to help inform decisions regarding sales strategies, pricing, FOB, etc.
  • Ability to work with customers, vendors, brokers, distributors, wholesalers, staff and more with positivity and engagement, serving as a true ambassador for company and its brands
  • Proven ability to cultivate, build and maintain relationships
  • Fluency in MS Office required and familiarity with Industry software/data a plus (VIP, iDig, Nielsen, etc.)
  • Ability to multi-task, prioritize appropriately, shift priorities, adapt quickly to new situations, and work under tight deadlines
  • Strong individual contributor with the ability to self-direct

Our Benefits:
  • Medical, Dental, and Vision Insurance - Full suite of healthcare coverage options to meet individual and family needs.
  • Life and AD&D Insurance - Company-provided coverage for added peace of mind.
  • Paid Time Off (PTO) - 14 days of annual PTO to rest, recharge, and prioritize personal well-being.
  • Paid Family Medical Leave - Company-paid leave to support employees during important family or medical situations.
  • 401(k) Profit Sharing Plan with Company Match - Plan for your future with our retirement savings plan, including generous company matching.
  • Holiday Pay - Paid holidays provided throughout the calendar year.
  • PTO Donation - Employees can donate PTO hours to a shared bank or directly to a co-worker in need.
  • Employee Assistance Program (EAP) - Confidential, company-provided support for mental health, financial counseling, legal guidance, and more.
  • LifeMart - Access to exclusive discounts and special offers on products and services through the LifeMart employee savings program.
  • Pet Insurance - Optional coverage to help care for your furry family members.
  • Employee Wine Discounts - Enjoy generous savings on our portfolio of wines.
  • Supplemental Benefit Options - Access to a variety of voluntary benefit programs for additional coverage and personalized support.

Please note it is not typical for a new hire to be offered compensation at or near the top of that range. The final salary offered will depend on several factors, such as the candidate's qualifications, education, and experience. It will also take into account internal equity as well as alignment with current market data.
We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.

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