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Compensation: $91,250 to $108,750 Annually

At American Financing, we're innovators with imagination. We do what it takes to help customers achieve their financial goals. And we stay ahead of the competition by challenging ourselves to become more efficient. We are one of the fastest-growing national mortgage lenders because we don't follow the status quo.

See what it's like to work for a national mortgage lender that truly values its employees. Wherever your passions lie, you can find rewarding work and new opportunities here.

• Casual work environment
• Hybrid schedule for local employees
• Family-owned, Customer-focused
• Denver Post Top Workplace
• Top 50 Family-Owned Business
• Best of Colorado Business
• Inc. 5000 Fastest-growing Private Company

JOB SUMMARY

American Financing Corporation is seeking a highly execution-focused operator to lead and scale our organic growth efforts across both traditional search and emerging AI-driven discovery platforms. This role sits at the intersection of SEO, content strategy, product, analytics, and AI search optimization.

The ideal candidate is equally comfortable rolling up their sleeves to drive execution internally and coordinating external partners or agencies for speed and specialized expertise. You will own the strategy, prioritization, and operational execution needed to increase discoverability, traffic, and conversion across platforms like Google, YouTube, ChatGPT, Gemini, Perplexity, Reddit, and other emerging AI-powered ecosystems.

This is a high-impact role with strong internal visibility and the opportunity to grow into a broader leadership position over time.

WHAT YOU WILL BRING

• Experience: 5–10+ years of experience in SEO, organic growth, content strategy, growth marketing, or a related discipline.
• Technical Fluency: Deep understanding of modern SEO, technical SEO (schema, indexing, site performance), and the ability to work directly with engineering and product teams.
• Execution Focus: Strong operator mentality with a bias toward execution, speed, and measurable outcomes. Comfortable balancing hands-on work with strategic prioritization.
• Agency Management: Proven experience managing external agencies or growth partners effectively.
• Analytical Skills: Strong problem-solving, project management, and prioritization skills with an analytical approach to experimentation.
• Experience optimizing for AI answer engines, LLM discoverability, semantic search, retrieval systems, embeddings, or AI-generated content workflows.
• Strong understanding of YouTube SEO, Reddit discoverability, and community-driven search behavior.
• Experience scaling organic growth at a high-growth startup or technology company.
• Proficiency with industry tools such as GA4, Search Console, Ahrefs, Semrush, Screaming Frog, and Looker.

DUTIES AND RESPONSIBILITIES

• Strategy & Execution: Own and execute the company’s organic growth and AI search strategy across web, content, and product surfaces.
• Platform Optimization: Improve discoverability and performance across Google Search, YouTube, ChatGPT, Gemini, Perplexity, Reddit, and other LLM-driven discovery platforms.
• Cross-Functional Collaboration: Partner closely with Product, Engineering, Marketing, and Content teams to implement technical and content-driven growth initiatives.
• Technical SEO: Lead initiatives including site architecture, internal linking, schema markup, crawlability/indexing, Core Web Vitals, page speed, and structured data optimization.
• Content & Growth: Develop and optimize scalable content strategies aligned with search intent and AI retrieval patterns; identify high-impact growth opportunities using analytics, experimentation, and user behavior data.
• Conversion & Analytics: Drive conversion rate optimization (CRO) initiatives to improve traffic quality and business outcomes. Build reporting frameworks and KPIs that measure visibility, engagement, and conversion across both traditional and AI-native channels.
• Vendor Management: Manage and coordinate external agencies, consultants, and specialized partners while maintaining strong internal ownership and speed of execution.

Compensation: $91,250 to $108,750 Annually

WHAT WE BRING

• Medical, Dental, Vision, 401k
• Paid time off and sick days
• Paid holidays
• Long-term paid disability
• Paid maternity and bonding leave
• Full desk equipment provided

American Financing Corporation (AFC) is an Equal Opportunity Employer. AFC does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis protected by law. All employment is decided on the basis of qualifications, merit and business need.