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Real Estate Public Relations Jobs (NOW HIRING)

Senior Public Relations Manager

Miami, FL · On-site

$125K - $150K/yr

Senior Public Relations Manager We are partnering with a high-growth, design-led development and hospitality company at the intersection of ultra-luxury real estate, experiential travel, and global ...

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Real Estate Public Relations information

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How much do real estate public relations jobs pay per hour?

As of Jul 30, 2026, the average hourly pay for real estate public relations in the United States is $21.58, according to ZipRecruiter salary data. Most workers in this role earn between $16.35 and $25.72 per hour, depending on experience, location, and employer.

What is the highest paying real estate job?

In real estate public relations, senior roles such as Director of Public Relations or Vice President of Communications tend to have the highest salaries, often exceeding six figures. These positions require extensive experience, strong media skills, and strategic communication expertise within the real estate industry.

How does a Real Estate Public Relations professional typically collaborate with agents, developers, and marketing teams?

A Real Estate Public Relations professional works closely with agents and developers to craft compelling narratives about properties and projects, ensuring the messaging aligns with the company's brand and goals. They often coordinate with marketing teams to synchronize PR campaigns with advertising efforts, leveraging media contacts to secure press coverage and manage public events. Regular meetings and clear communication are key to maintaining alignment across teams, enhancing the visibility and reputation of both the firm and its properties.

What kind of jobs in media bring in $150,000 a year?

High-paying media jobs that can reach $150,000 annually include senior public relations managers, media directors, and communications directors, especially in large organizations or corporations. These roles typically require extensive experience, strong media relations skills, and often involve strategic planning and leadership responsibilities.

What is Real Estate Public Relations?

Real Estate Public Relations (PR) is the practice of managing and enhancing the public image and reputation of real estate companies, developers, agents, or projects. PR professionals in this field work to build positive relationships with the media, investors, clients, and the community through strategic communication, press releases, events, and social media. Their goal is to generate positive coverage, manage crises, and support marketing efforts by shaping public perception. Effective real estate PR can help projects gain visibility, boost sales, and foster trust with stakeholders.

What is a PR in real estate?

A Public Relations (PR) professional in real estate manages the public image of real estate firms or agents, handling media relations, community outreach, and communication strategies. They work to promote properties, build brand reputation, and may use tools like press releases and social media to engage target audiences.

What are the key skills and qualifications needed to thrive as a Real Estate Public Relations professional, and why are they important?

To thrive in Real Estate Public Relations, you need strong written and verbal communication skills, a background in public relations or communications, and knowledge of the real estate industry. Familiarity with media monitoring tools, press release distribution platforms, and content management systems is typical, along with certifications like APR (Accredited in Public Relations) being advantageous. Outstanding relationship-building, adaptability, and crisis management skills help professionals excel in representing real estate brands to the public and media. These skills are crucial for building positive reputations, managing public perception, and supporting business growth in a competitive real estate market.

What is the difference between Real Estate Public Relations vs Real Estate Marketing Coordinator?

AspectReal Estate Public RelationsReal Estate Marketing Coordinator
Required CredentialsBachelor's in Communications, PR, or related fieldBachelor's in Marketing, Communications, or related field
Work EnvironmentMedia, press, community events, client relationsAdvertising campaigns, digital marketing, property listings
Employer & Industry UsageReal estate firms, PR agencies, developersReal estate firms, brokerages, marketing agencies
Search & Comparison IntentUnderstanding PR roles in real estateMarketing strategies for real estate

Real Estate Public Relations focuses on managing the company's image, media relations, and community engagement, while a Real Estate Marketing Coordinator handles advertising campaigns, digital marketing, and property promotion. Both roles require communication skills and industry knowledge but serve different functions within the real estate industry.

What PR job makes the most money?

In public relations, senior roles such as Public Relations Director or Vice President typically earn the highest salaries, often exceeding six figures. These positions require extensive experience, strategic skills, and leadership abilities, and they often oversee large teams or client accounts. Compensation varies by industry, company size, and location but generally reflects higher responsibility and expertise.
More about Real Estate Public Relations jobs
What cities are hiring for Real Estate Public Relations jobs? Cities with the most Real Estate Public Relations job openings:
What states have the most Real Estate Public Relations jobs? States with the most job openings for Real Estate Public Relations jobs include:
What job categories do people searching Real Estate Public Relations jobs look for? The top searched job categories for Real Estate Public Relations jobs are:
Infographic showing various Real Estate Public Relations job openings in the United States as of July 2026, with employment types broken down into 90% Full Time, 7% Part Time, and 3% Contract. Highlights an 90% Physical, 3% Hybrid, and 7% Remote job distribution, with an average salary of $44,884 per year, or $21.6 per hour.

Associate Vice President, Real Estate (Public Relations)

Rubenstein

New York, NY • On-site

Full-time

Medical, Dental, Vision, Life, Retirement

Re-posted 4 days ago


Job description

Rubenstein Communications (www.Rubenstein.com) is a strategic communications firm, founded by Howard J. Rubenstein in 1954. We build and protect the reputations of more than 400 clients—leaders and innovators in every industry. From global investing to community transformation, technological breakthroughs to life-saving research, human rights advocacy to arts innovation, we shape the stories that define our world and help our clients achieve their potential.
Wisdom. Integrity. Vision. Hustle. Know-How. These are our values. If you share them, we want to hear from you.
THE POSITION


 Rubenstein Communications is seeking a talented, motivated, and dynamic Associate Vice President, Real Estate (Public Relations), to provide strategic communications counsel and media relations for our high-profile local New York City and national clients in the commercial real estate industry.
A background in PR for real estate clientele is required. Experience working with and for companies involved in a broad range of industry activities, such as acquisitions, development, finance, leasing, economic development, land use, public policy, construction, and design, is optimal.
Our clientele represents every sector of the industry, including office, multifamily, industrial, life science, and retail. They encompass publicly traded REITs, developers, family-owned firms, large institutional investors, brokers, lenders, construction companies, and other service providers.
 
ESSENTIAL RESPONSIBILITIES
 
  • Craft, manage, implement, and convey clients’ stories and messages through a full range of media outreach; cultivate, establish, and maintain working relationships with all levels of local, national, international, and trade media
  • Serve as a day-to-day client contact, where appropriate, continually fostering client-agency relationships, building trust, and anticipating and addressing client needs
  • Write creative and effective press materials, client briefings, campaign plans, and communication materials; draft messaging and talking points for senior management presentations, including preparing executives for press interviews
  • Pitch to media and execute long-range communications strategies that raise the profile of clients and their executives, securing coverage with regional and national publications, and secure executive placement on prestigious industry panels and seminars
  • Assist in planning and overseeing the coordination of large-scale media events, including organizing logistics, staffing, and managing press
  • Support issues management and crisis communications
  • Oversee content creation on social media and the distribution of press materials across platforms
  • Research topics essential to client issues and apply findings to strategy and approach
  • Nimbly work well within a collaborative team account structure; actively mentor an array of junior staff, guiding their ability to meet deadlines, enhance skills, and cultivate media relationships
     
KNOWLEDGE & SKILLS
 
  • Excellent communication, interpersonal, and presentation skills; ability to communicate with and present to a diverse group of people and audiences; focused on team success and collaboration
  • Excellent, demonstrated writing and analytical skills, with documented ability to craft press releases, media pitches, in-depth PR plans, and strategic communications materials
  • Conversant in current breaking news both nationally and globally, particularly in business and real estate
  • Ability to quickly comprehend and analyze complicated matters and help boil them down to key messages/actions
  • Strong relationships with media outlets on local and national levels; proven record in delivering PR results across print, online, and broadcast; curious and willing to learn about new topics, and ability to develop new media relationships in a variety of fields
  • Demonstrated proficiency and affinity for social media / digital tools and platforms, and the eagerness to learn and stay current in the digital space; experience utilizing social media platforms to achieve client objectives; understanding of the intersection between traditional and social media and how different outlets can serve different purposes
  • Ability to think critically and creatively and develop new and interesting ideas
  • Ability to manage time, multi-task, and move quickly with efficiency and attention to detail while ensuring deadlines are met; diligent and organized with proven, high-level project management capability
  • Self-motivated individual capable of working autonomously and taking initiative
  • Comfortable and confident when dealing with confidential and controversial matters on behalf of clients, as well as demonstrated skill in handling C-suite issues and executive positioning  
  • Familiarity with day-to-day tools (Microsoft Office Suite including PowerPoint, MuckRack, Critical Mention, Meltwater, etc.) a plus

EDUCATION & WORK EXPERIENCE
 
  • 6 – 9 years of client and media relations experience at a PR agency preferred
  • Developed real estate public relations expertise required with versatility to work across multiple sectors
  • Experience in relevant PR areas, such as capital structures, land use, architecture, economic development, mortgage finance, design, property tech, leasing, and/or business-to-business, will be helpful
  • College degree preferred – focus in Communications, Journalism, English, or a related field is ideal
 
WORKPLACE | COMPENSATION & BENEFITS
Workplace: We operate in a hybrid workplace model with designated on-site and remote workdays. Our schedule is Monday and Friday from home, and Tuesday, Wednesday, and Thursday in the office. Staff are required to be within commuting distance of our office on remote/flexible days.
Compensation: $70,000 - $120,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on several factors, including (but not limited to): the skills, qualifications, and experience of the applicant along with the requirements of the position, and business or organizational needs. The Company reserves the right to modify this pay range at any time. Employees are also eligible for a discretionary bonus not included in this pay range. 
Benefits and Perks: We offer a competitive benefits package, including (but not limited to): a 401K plan with a 4% company match, commuter benefits, medical/dental/vision insurance, HSA with company funding, life insurance, long-term disability insurance, employee assistance programs, referral bonuses, facilities for a nursing parent, programming from our internal Mosaic Council (DEIA), professional development and education programs, entertainment discounts, team outings, and much more.

DISCLAIMER | EOE | COMPANY INFO
The above statements are intended to describe the general nature and level of work being performed by individuals assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties, and skills required of the incumbent in this position. This job description is subject to change as the needs and requirements of the job change. Salary commensurate with experience. We offer a competitive benefits package. All job offers are contingent on the successful completion of a reference check. Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor (or take over sponsorship of) an employment Visa at this time.
Rubenstein Communications is an equal opportunity employer and values diversity – EOE/AA/M/F/V/D/SO. We are committed to fostering a diverse environment in which all people are included, nurtured, and valued, and their unique perspectives support and amplify the work we do for our clients.
For more information, please visit our website:  www.rubenstein.com