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Radio Advertising Sales Manager Jobs (NOW HIRING)

Louisiana Radio Network

Be Seen First

Advertising Account Executive

Baton Rouge, LA · On-site

$45K - $70K/yr

... Louisiana Radio Network and Tiger Rag Magazine is seeking an experienced advertising sales ... Managing and building a full pipeline of existing and prospective clients across various industries.

Civic Media

Account Executive

Ironwood, MI · On-site

Civic Media is hiring radio advertising sales professionals for our locations in the Upper Peninsula to join our rapidly growing network and locally based stations across Wisconsin, Michigan, and ...

Civic Media

Account Executive

Ironwood, MI · On-site

Civic Media is hiring radio advertising sales professionals for our locations in the Upper Peninsulato join our rapidly growing network and locally based stations across Wisconsin, Michigan, and ...

ProActivate

General Sales Manager

Dallas, TX · On-site

Our client is dedicated to helping businesses grow through effective local radio advertising ... In this pivotal role, you will develop and implement strategic sales plans, manage and mentor a ...

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Radio Advertising Sales Manager information

See salary details

$47K

$59.2K

$120.5K

How much do radio advertising sales manager jobs pay per year?

As of Sep 11, 2026, the average yearly pay for radio advertising sales manager in the United States is $59,156.00, according to ZipRecruiter salary data. Most workers in this role earn between $49,000.00 and $55,500.00 per year, depending on experience, location, and employer.

What does a radio advertising sales manager do?

A Radio Advertising Sales Manager oversees the sales team responsible for selling advertising space on radio stations. They develop sales strategies, build and maintain relationships with clients, and ensure revenue targets are met. The role also involves training sales staff, analyzing market trends, and collaborating with other departments to create effective ad campaigns. Their ultimate goal is to maximize advertising revenue for the radio station.

What are the key skills and qualifications needed to thrive as a radio advertising sales manager, and why are they important?

To thrive as a Radio Advertising Sales Manager, you need a strong background in sales strategy, client relationship management, and a solid understanding of the radio advertising industry, often supported by a degree in marketing, business, or communications. Familiarity with CRM software, sales analytics tools, and media buying platforms is typically required. Excellent negotiation, leadership, and interpersonal skills set top performers apart in this role. These competencies are essential for driving revenue growth, managing successful teams, and building lasting client partnerships in a competitive media marketplace.

How does a radio advertising sales manager typically collaborate with creative and programming teams to deliver successful ad campaigns?

A Radio Advertising Sales Manager regularly works with creative and programming teams to ensure that client campaigns are both effective and compliant with station guidelines. This involves communicating client objectives, target audiences, and key messaging needs to the creative team, and then coordinating with programming to determine optimal ad placement and timing. Successful collaboration helps deliver campaigns that resonate with listeners while maximizing advertiser ROI. Maintaining open lines of communication and aligning campaign goals across departments are crucial parts of the role.

What is the difference between Radio Advertising Sales Manager vs Radio Account Executive?

AspectRadio Advertising Sales ManagerRadio Account Executive
Primary RoleOversees sales team, develops sales strategies, manages client relationshipsBuilds client relationships, sells advertising space, manages individual accounts
CredentialsExperience in sales, industry knowledge, sometimes sales certificationsSales experience, communication skills, industry familiarity
Work EnvironmentOffice-based, team management, strategic planningClient meetings, sales calls, on-site or remote
Industry UsageUsed in radio stations, media companies, advertising agenciesCommon in radio stations, media sales departments

The Radio Advertising Sales Manager focuses on leading sales teams and developing strategies, while the Radio Account Executive primarily manages client accounts and sells advertising space. Both roles require sales experience and industry knowledge, but differ in scope and responsibilities.

How much do radio advertising sales managers make?

Radio advertising sales managers typically earn a median annual salary of around $60,000 to $100,000, with higher earnings possible through commissions and bonuses based on sales performance. Compensation varies depending on experience, location, and the size of the station or network.

Is radio advertising sales manager still worth it?

Radio advertising sales managers play a key role in selling advertising space on radio stations, requiring strong sales skills and industry knowledge. Despite digital media growth, radio remains a valuable advertising channel for local and niche markets, making this role still relevant for those with sales experience and industry understanding.

What cities are hiring for Radio Advertising Sales Manager jobs?

Cities with the most Radio Advertising Sales Manager job openings:

What are popular job titles related to Radio Advertising Sales Manager jobs?

For Radio Advertising Sales Manager jobs, the most frequently searched job titles are:

Manager, Category Advertising Sales, Auto

Santa Barbara, CA • On-site

Spectrum Reach
Marketing • 1 - 5K employees
Learn more about Spectrum Reachexternal

Full-time

Re-posted 16 days ago

Key responsibilities

  • Develop and implement Spectrum Reach's automotive go-to-market strategy and lead revenue growth across the West Region.

  • Partner with sales leadership and cross-functional teams to identify new revenue opportunities, strengthen client relationships, and provide training and strategy for the automotive category.

  • Build and maintain relationships with key automotive industry decision makers, participate in client meetings, and deliver training on automotive advertising trends and strategies.

Job description

This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.

This role has flexibility to sit in any of our LA offices within our footprint

Spectrum Reach (www.spectrumreach.com) is the advertising sales division of Spectrum. We offer best in class premium video solutions to business owners and advertising agencies nationwide.

The advertising sales arm of Charter Communications, Spectrum Reach (www.spectrumreach.com) brings world-class and innovative marketing solutions to more than 22,000 clients. We help businesses grow through the best content, insights, products, and people that connect advertisers to their intended audiences across TV, apps, social, and other media platforms. With offices in 41 states and 147 markets, Spectrum Reach can reach over 27 million households throughout the country.

Spectrum Reach is seeking a results-driven Automotive Advertising Sales Manager for our West Region.  This individual will develop and implement Spectrum Reach’s automotive go-to-market strategy and lead revenue growth across the region.

Serving as the automotive subject matter expert, you will partner with the Regional Vice President, Market Leaders, Local Sales Managers, Account Executives, and cross-functional teams to identify new revenue opportunities, strengthen client relationships and provide training and overall strategy for the automotive category.

The ideal candidate combines automotive industry expertise, sales leadership, and consultative selling skills to help leverage Spectrum Reach’s advanced advertising capabilities to drive measurable business outcomes for our clients.


BE PART OF THE CONNECTION

 

Why Spectrum Reach:

Spectrum Reach combines the power of television with industry-leading streaming and digital advertising capabilities, enabling advertisers to reach the right audiences across every screen.  As the Automotive sales manager, you will help shape the future of automotive marketing by delivering innovative, measurable advertising solutions to one of the nation’s most dynamic industries.

As a Manager, Advertising Sales, Automotive Category, you are the connector who drives auto sales for the West region. You are responsible for being knowledgeable of all key auto partners and staying up to date and reporting industry trends. The Auto Manager of Category Sales serves as leader, assisting with providing training, direction, and overall strategy. If you enjoy variety in your work environment, supportive and motivated teams, and the opportunity to make a difference in each client’s business, then Spectrum Reach is the place for you.

WHAT OUR AUTO CATEGORY SALES MANAGERS ENJOY MOST

  • Serve as the strategic automotive subject matter expert for Spectrum Reach sales teams, providing industry insights, sales support, and strategic guidance.
  • Partner with senior sales leadership and cross functional teams to develop and execute revenue growth strategies across the West Region.
  • Build and maintain executive-level relationships with regional OEM marketing contacts, dealer principals, general managers, agency partners, and other key automotive advertising decision makers.
  • Identify new business opportunities while expanding existing client relationships across the West Region.
  • Participate in high-value client meetings, executive presentations, sales calls, and strategic planning sessions to uncover client needs, develop customized solutions, and advance complex sales opportunities
  • Have in-person contact with the top 30 revenue generating clients and agencies at least once a year.
  • Act as the strategic bridge between local sales teams, national sales, clients, agencies, and cross functional support teams to ensure opportunities are identified, aligned, and successfully executed.
  • Develop and deliver regular group training on the automotive category and advertising including recent trends and changes.
  • Coach and develop Account Executives on presenting category proposals using current tools (qualitative research, audience and geographic targeting, etc).
  • Motivate local sales teams to deliver automotive revenue goals.
  • Represent Spectrum Reach as an automotive industry expert at automotive conferences, dealer association meetings, and industry events throughout the year.
  • Actively and consistently support all efforts to simplify and enhance customer experience
  • Achieve monthly/quarterly/yearly sales quota for the West Region.

WHAT YOU WILL BRING TO SPECTRUM REACH

Required Qualifications

  • Education: Bachelor's degree is preferred or equivalent work experience
  • Experience: 3-5 years' experience in Automotive digital advertising sales & leadership
  • Abilities: Relationship building, sales lead conversion, managing deadlines and priorities, developing new businesses
  • Travel Abilities: Willingness to travel throughout the West Region as business needs require.
  • Strong knowledge of automotive retail, dealership marketing, OEM/Tier 2 advertising structures: 3-5+ year
  • Experience managing large geographic territories: 3+ years

Preferred Skills:

  • Experience selling streaming TV (CTV/OTT), programmatic, addressable TV, or advanced advertising solutions.
  • Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies.
  • Strong understanding of audience segmentation, attribution modeling, first-party data strategies, and digital measurement in media activation. 
  • Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives.
  • Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies.

Pay Structure:

** This is a base + commission role totaling $170-230k to start (salary is based on experience).  


#LI-LN1
SAS501 2026-77291 SAS501 2026
Here, our employees don't just have jobs, they're building careers. That's why we offer a comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
A qualified applicant's criminal history, if any, will be considered in a manner consistent with applicable laws, including local ordinances.
The base pay for this position generally is between $102,000.00 and $138,000.00. The actual compensation offered will carefully consider a wide range of factors, including your skills, qualifications, experience, and location. We comply with local wage minimums and also, certain positions are eligible for additional forms of other incentive-based compensation such as bonuses.
In addition, this position has a commission earnings target starting at $68,000.
Get to Know Us Charter Communications provides superior communication and entertainment products for residential and business customers through the Spectrum brand. Our offerings include Spectrum Internet, TV, Mobile and Voice. Beyond our connectivity solutions, we also provide local news, programming and regional sports via Spectrum Networks and multiscreen advertising solutions via Spectrum Reach. When you join our team, you'll be keeping our customers connected to what matters most in 41 states across the U.S. Watch this video to learn more.

Grow Your Career Here We're committed to growing a workforce that reflects the customers and communities we serve - providing opportunities for employment and advancement to all team members. Spectrum is an Equal Opportunity Employer, including job seekers with disabilities and veterans. Learn about Life at Spectrum.
Qualifications:

WHAT YOU WILL BRING TO SPECTRUM REACH

Required Qualifications

  • Education: Bachelor's degree is preferred or equivalent work experience
  • Experience: 3-5 years' experience in Automotive digital advertising sales & leadership
  • Abilities: Relationship building, sales lead conversion, managing deadlines and priorities, developing new businesses
  • Travel Abilities: Willingness to travel throughout the West Region as business needs require.
  • Strong knowledge of automotive retail, dealership marketing, OEM/Tier 2 advertising structures: 3-5+ year
  • Experience managing large geographic territories: 3+ years

Preferred Skills:

  • Experience selling streaming TV (CTV/OTT), programmatic, addressable TV, or advanced advertising solutions.
  • Understanding of the programmatic advertising ecosystem, including DSPs, SSPs, ad exchanges, and data-driven media buying methodologies.
  • Strong understanding of audience segmentation, attribution modeling, first-party data strategies, and digital measurement in media activation. 
  • Ability to translate data, analytics, and measurement insights into compelling client-facing sales narratives.
  • Familiarity with emerging trends in advanced TV, streaming, and digital media, including addressable advertising and converged TV buying strategies.

Pay Structure:

** This is a base + commission role totaling $170-230k to start (salary is based on experience).  

Employment Type: Full Time

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