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Publicity Manager Jobs in Raleigh, NC (NOW HIRING)

Marketing Coordinator

Garner, NC · On-site

$37K - $52K/yr

  • Retirement

We are seeking a Marketing Coordinator to work with our Marketing Manager to support efforts in ... Seeking publicity opportunities and acting as liaison with external media and advertising

Staff Assistant

Durham, NC · On-site

  • Medical

  • Dental

  • Retirement

Budget, coordinate, and attend, the annual Health Professions Fair which includes recruiting organizations and managing event logistics. This includes venue selection, generation of publicity ...

Staff Assistant

Durham, NC · On-site

  • Medical

  • Dental

  • Retirement

Budget, coordinate, and attend, the annual Health Professions Fair which includes recruiting organizations and managing event logistics. This includes venue selection, generation of publicity ...

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Showing results 1-20

Publicity Manager information

See Raleigh, NC salary details

$57.4K

$60.8K

$63.2K

How much do publicity manager jobs pay per year?

As of Aug 18, 2026, the average yearly pay for publicity manager in Raleigh, NC is $60,755.00, according to ZipRecruiter salary data. Most workers in this role earn between $59,300.00 and $62,200.00 per year, depending on experience, location, and employer.

What is the difference between Publicity Manager vs Public Relations Specialist?

AspectPublicity ManagerPublic Relations Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; experience in media and campaign managementBachelor's in Communications, Public Relations, or related; strong writing and media skills
Work EnvironmentCorporate or agency settings, managing publicity campaigns and media outreachCorporate, agency, or nonprofit settings, handling media relations and reputation management
Employer & Industry UsageUsed in entertainment, product launches, and corporate brandingCommon in corporate, nonprofit, and government sectors for reputation and media relations

While both roles involve media and communication skills, a Publicity Manager primarily focuses on managing publicity campaigns and media outreach to promote products, events, or brands. A Public Relations Specialist handles broader reputation management, media relations, and strategic communication. The roles often overlap but differ in scope and focus.

Do people in publicity managers get paid well?

Publicity managers typically earn a competitive salary that varies based on experience, industry, and location. According to industry data, the median annual salary for publicity or public relations managers is around $115,000, with higher earnings possible in large organizations or for those with specialized skills and certifications. Compensation often includes bonuses and benefits, reflecting the importance of strategic communication roles.

How can I become a publicity manager?

To become a publicity manager, candidates typically need a bachelor's degree in public relations, marketing, or a related field, along with experience in media relations, communication, or marketing. Developing skills in strategic planning, media outreach, and using tools like press release distribution platforms is essential. Gaining relevant experience through internships or entry-level roles can also help build a pathway to a publicity management position.

What is a publicity manager?

A publicity manager is responsible for managing the public image and media relations of a person, organization, or event. They develop publicity strategies, coordinate media outreach, and often use tools like press releases and social media to promote their clients or projects.

What are the most commonly searched types of Publicity jobs in Raleigh, NC?

The most popular types of Publicity jobs in Raleigh, NC are:

What cities near Raleigh, NC are hiring for Publicity Manager jobs?

Cities near Raleigh, NC with the most Publicity Manager job openings:

Infographic showing various Publicity Manager job openings in Raleigh, NC as of August 2026, with employment types broken down into 86% Full Time, 12% Part Time, and 2% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $60,755 per year, or $29.2 per hour.

FT Staff: Athletics Director

Shaw University

Raleigh, NC • On-site

Full-time

Re-posted 17 days ago


Job description

Are you adept at motivating coaches in achieving championship quality teams? If so, Shaw University wants you!  Shaw University is looking for its next championship-quality Athletics Director. Reporting to the Office of the President, The Athletic Director: (1) provides visionary leadership, strategic planning and policy development for the athletics program; (2) maintains an athletics program that is committed to the university’s mission and strategic priorities; (3) works with Institutional Advancement to raise funds for the athletic department; (4) administers the overall athletic budget; (5) recruits and manages the coaching staff; and (5) ensure compliance with all university, national association and conference policies, rules, and regulations. The director also collaborates with student administrative offices and Admissions on the recruitment and retention of student-athletes and with University Affairs and the media on publicity and reporting of athletic events and results. Frequent nights and weekend work and in-season travel required.

Essential Job Functions:

  • Selects and retains qualified subordinate personnel to ensure the provision of quality-efficient
    external/internal customer satisfaction through ongoing support, training, supervision, coaching,
    counseling, and performance review.
  • Administers and directly oversees the financial operations of the athletic department. Formulates budget guidelines, approves budget appropriations for each area of sports and monitors compliance with the budget as approved by the University Board.
  • Coordinating with Institutional Advancement, responsible for the development of a comprehensive fundraising plan incorporating both operational and capital fundraising initiatives. Develops and implements strategies for promoting annual giving, gifts, and special gifts in coordination; maintain a prospect list of all potential donors; identifies and cultivates donors of major gifts; organizes, coordinates and oversees fundraising activities in support of individual sports and departmental objectives (e.g., banquets and other social days).
  • Assists the Faculty Athletic Representative (FAR) in investigating all cases where a violation has or may have occurred. Consults with the FAR for interpretation of applicable rules and clarifies conflicts of opinion with the President of the University.
  • Serves as the primary spokesperson for the Department, promoting the philosophy of the intercollegiate athletics program with faculty, staff, students, alumni, sports media, and the general public during public relations opportunities.
  • Provides supervision and control over the marketing and promotions functions.
  • Approves requests for athletic scholarship awards.
  • Coordinates activities/communication within the CIAA conference and NCAA.
  • Helps coaches in the arranging of athletic schedules, then approves athletic schedules and presents them to the Events Committee for publicity and institutional coordination.
  • Oversees the design of an organizational structure adequate for achieving the Athletic Department’s
    goals and objectives.
  • Work with the University’s Title IX officer and Associate Director of Athletics for Compliance to ensure compliance with Title IX guidelines
  • Assist or advises coaches with problems specifically related to the implementation of their sport.
  • Creates and maintains good public relations with prospective Student-Athletes, parents, spectators, news
    media, sales representatives, financial donors, persons from opposing schools, local churches and the
  • Establishes various policies for operational procedures in conjunction with the leadership team.
  • Supervising grant-in-aid distribution for all sports and supervising process of initial and annual
    renewal/non-renewal of athletic grants-in-aid.
  • Attends national, regional and conference meetings, as the spokesperson for the athletic program.
  • Other duties as assigned. Note: This job description is not intended to provide all duties that may be required of the position, as other duties may be required of this position.
Supervisory Responsibilities

Directly supervises employees, including the Associate Athletic Director for Compliance/SWA, and All Active Coaching Staff; carries out supervisory responsibilities by following the organization's policies and applicable laws. Responsibilities include interviewing and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

Minimum Job Qualifications:
  • Bachelor’s degree from an accredited institution of higher learning required; Master’s preferred.
  • Ten years demonstrated extensive and successful experience in Athletics, higher education
    administration and management.
  • Five years of successful supervisory/management experience, preferably in higher education
  • Demonstrated experience is the accreditation standards in higher education.
  • Demonstrated fundraising & development for both operational & capital needs.
  • Budget management.
  • Visionary and forward-thinking problem-solver.
  • High business and personal ethical standards.
  • Demonstrated calm; thoughtful under pressure.
  • Legally operate an automobile in the State of North Carolina.

Other Competencies

Must have a philosophy that is consistent with the Mission, Vision, and Core Values of the organization.  Vision, commitment, and experience in achieving goals and pursuing excellence are critical.  Strong oral and written presentation skills.  Excellent organizational skills.  Ability to work well independently and as a member of a team.  Ability to manage multiple projects simultaneously. Must have a valid driver’s license with the ability to pass a Motor Vehicle Records check. Must be able to read, write, and speak fluently in English.

Physical Demands
Ability to sit or stand for up to 8 hours/day. Some lifting (up to 25 pounds occasionally), bending, and carrying.
Specific vision abilities include the ability to use close vision. The employee is regularly required to talk and
hear, and to use hands and fingers to handle or feel.