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Publicity Manager Jobs in Florida (NOW HIRING)

PRIME GROUP

Leasing Manager

Estero, FL · On-site

$25 - $28/hr

Property Management Reports to: Business Manager FLSA: Exempt Job Summary: The Leasing Manager is ... Supervise campaign activities for the publicity of properties available for lease. * Oversee the ...

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All JobsPublicity JobsPublicity Manager JobsPublicity Manager Jobs in Florida

Publicity Manager information

See Florida salary details

$44.1K

$46.7K

$48.6K

How much do publicity manager jobs pay per year?

As of Sep 7, 2026, the average yearly pay for publicity manager in Florida is $46,705.00, according to ZipRecruiter salary data. Most workers in this role earn between $45,600.00 and $47,800.00 per year, depending on experience, location, and employer.

What is the difference between Publicity Manager vs Public Relations Specialist?

AspectPublicity ManagerPublic Relations Specialist
Required CredentialsBachelor's in Marketing, Communications, or related field; experience in media and campaign managementBachelor's in Communications, Public Relations, or related; strong writing and media skills
Work EnvironmentCorporate or agency settings, managing publicity campaigns and media outreachCorporate, agency, or nonprofit settings, handling media relations and reputation management
Employer & Industry UsageUsed in entertainment, product launches, and corporate brandingCommon in corporate, nonprofit, and government sectors for reputation and media relations

While both roles involve media and communication skills, a Publicity Manager primarily focuses on managing publicity campaigns and media outreach to promote products, events, or brands. A Public Relations Specialist handles broader reputation management, media relations, and strategic communication. The roles often overlap but differ in scope and focus.

Do people in publicity managers get paid well?

Publicity managers typically earn a competitive salary that varies based on experience, industry, and location. According to industry data, the median annual salary for publicity or public relations managers is around $115,000, with higher earnings possible in large organizations or for those with specialized skills and certifications. Compensation often includes bonuses and benefits, reflecting the importance of strategic communication roles.

How can I become a publicity manager?

To become a publicity manager, candidates typically need a bachelor's degree in public relations, marketing, or a related field, along with experience in media relations, communication, or marketing. Developing skills in strategic planning, media outreach, and using tools like press release distribution platforms is essential. Gaining relevant experience through internships or entry-level roles can also help build a pathway to a publicity management position.

What is a publicity manager?

A publicity manager is responsible for managing the public image and media relations of a person, organization, or event. They develop publicity strategies, coordinate media outreach, and often use tools like press releases and social media to promote their clients or projects.

What are the most commonly searched types of Publicity jobs in Florida?

The most popular types of Publicity jobs in Florida are:

What cities in Florida are hiring for Publicity Manager jobs?

Cities in Florida with the most Publicity Manager job openings:

Publicity Manager jobs near you
Infographic showing various Publicity Manager job openings in Florida as of August 2026, with employment types broken down into 87% Full Time, 12% Part Time, and 1% Contract. Highlights an 81% Physical, 2% Hybrid, and 17% Remote job distribution, with an average salary of $46,705 per year, or $22.5 per hour.

Account Executive, Publicity

Allied Global Marketing

Orlando, FL • On-site

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 6 days ago

Key responsibilities

  • Support assigned clients by managing research, ideation, media relations, reporting, and analysis activities.

  • Build and maintain relationships with journalists, producers, editors, creators, and influencers to secure earned media placements.

  • Draft and develop media materials such as press releases, pitches, media alerts, and briefing documents, ensuring alignment with client messaging.

Job description

In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied's award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world's biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.
Account Executive, Publicity
Location: Orlando (Hybrid)
Allied Global Marketing is hiring an Account Executive to join our Publicity team, supporting clients across the travel, hospitality, entertainment, B2B, and lifestyle industries.
The Account Executive will support assigned accounts from research and ideation through execution, media relations, reporting, and analysis. This role requires excellent communication, strong media relationships, organization, creative thinking, and the ability to translate client goals into effective earned media activity.
The Account Executive will serve as a reliable day-to-day client contact, own key deliverables and timelines, develop compelling media materials, identify story opportunities, secure meaningful coverage, and contribute to campaign strategy while continuing to strengthen independent judgment and account management skills.
At Allied Global Marketing, we embrace the thoughtful and responsible use of generative AI to enhance creativity, strategic thinking, and efficiency. Team members are expected to use in-house AI tools for research, brainstorming, writing, media analysis, reporting, presentations, and workflow optimization while maintaining accuracy, confidentiality, sound judgment, and strong client service.
Duties include, but are not limited to:
Client Relations / Account Management
  • Serve as a reliable day-to-day contact for assigned clients and build responsive relationships
  • Understand each client's business, goals, audiences, messaging, priorities, and competitive landscape
  • Draft client meeting agendas and recaps, lead appropriate portions of meetings, and ensure follow-up on action items
  • Anticipate client needs and proactively bring forward solutions-oriented recommendations
  • Contribute to long-term planning, campaign development, communications plans, and timelines
  • Own assigned deliverables, deadlines, and account responsibilities, escalating risks when appropriate
  • Draft client-facing and media-facing materials accurately and with minimal revisions
  • Represent Allied and clients professionally during meetings, events, interviews, photoshoots, and influencer activations

Media Relations / Campaign Execution
  • Consistently pitch and secure meaningful earned media placements with local, regional, and national outlets
  • Identify creative, timely story angles aligned with client objectives
  • Build and maintain relationships with journalists, producers, editors, creators, and influencers across relevant markets
  • Proactively build media relationships through introductions, desksides, meetings, events, and ongoing communication
  • Lead media outreach with tailored, compelling pitches relevant to each journalist and outlet
  • Maintain a strong understanding of client messaging and apply it consistently across outreach and media interactions
  • Monitor media trends, editorial priorities, cultural moments, and journalist workflows, adjusting outreach as needed
  • Understand the media landscape across traditional press, digital publications, newsletters, podcasts, broadcast, social platforms, and influencer-driven media
  • Staff press and influencer opportunities and support events, interviews, photoshoots, and on-site client needs as assigned

Writing / Content Development
  • Draft clear, compelling press releases, media alerts, pitches, news bites, trend pitches, briefing documents, run of shows, talking points, and other communications materials
  • Apply AP Style consistently and demonstrate strong journalistic instincts
  • Adapt writing style and tone to different client brands, audiences, outlets, and objectives
  • Develop customized pitches for specific journalists and outlets rather than generic outreach
  • Bring creative thinking and culturally relevant ideas to brainstorms and campaign development
  • Use AI tools to support ideation, research, drafting, and editing while fact checking outputs, protecting confidential information, and applying human review

Research / Reporting / Analysis
  • Deliver timely, accurate, strategic client reports with minimal revisions
  • Track earned coverage and translate results into clear recaps that demonstrate value and progress against client goals
  • Provide proactive media roundups highlighting relevant news, insights, trends, and opportunities
  • Conduct competitive analysis and research that supports campaign planning, media strategy, and client recommendations
  • Identify industry shifts, cultural trends, competitive activity, and media opportunities that can inform strategy
  • Use AI tools to strengthen research, media analysis, reporting, and workflow efficiency while validating sources, accuracy, and context

Organization / Team Collaboration
  • Manage multiple accounts, projects, deadlines, and priorities effectively in a fast-paced agency environment
  • Maintain accurate timelines, trackers, media lists, coverage documentation, meeting notes, and account records
  • Demonstrate strong time management, proactive communication, and follow-through
  • Collaborate effectively with senior team members, peers, junior staff, and cross-functional agency partners
  • Support junior team members in developing media outreach, clip recapping, organization, and task execution skills
  • Identify workflow obstacles early, communicate workload needs, and help keep teams aligned on priorities
  • Remain open to constructive coaching and apply feedback to improve performance and professional growth

Agency / Professional Development
  • Build trust with clients, Allied leadership, colleagues, media, influencers, and business associates through sound judgment, strong writing, responsiveness, and professional communication
  • Maintain professional conduct in all business and social situations, including a responsible social media presence
  • Continue developing communication, leadership, creative thinking, strategic thinking, analytical, and independent problem-solving skills
  • Stay informed about media, culture, technology, client industries, business trends, and the broader marketing landscape
  • Practice honesty, integrity, and transparency with colleagues, media, influencers, clients, and business associates
  • Collaborate with leadership on workload planning, evaluations, goal setting, and professional development
  • Foster team collaboration and positive workplace morale through partnership, mentorship, and support
  • Understand services offered across Allied Global Marketing and contribute Publicity expertise to integrated client work when appropriate

Requirements
  • Bachelor's degree in communications, marketing, public relations, journalism, or a related discipline preferred
  • 3 or more years of agency, corporate communications, or in-house public relations experience, preferably within hospitality, entertainment, travel, lifestyle, or consumer industries
  • Demonstrated success in media pitching and securing meaningful placements
  • Strong local, regional, and national media and influencer relationships
  • Excellent writing, editing, presentation, and verbal communication skills, including strong knowledge of AP Style
  • Strong journalistic instincts and the ability to craft compelling narratives for diverse audiences
  • Strong understanding of the evolving media landscape across traditional press, digital, social, creators, and influencer-driven media
  • Strong organization and time management with the ability to manage multiple projects, priorities, and deadlines
  • Independent, creative, service-oriented self-starter eager to learn, evolve, and take on increasing responsibility
  • Working knowledge of AI tools for research, ideation, writing, media analysis, reporting, presentations, and workflow management
  • Ability to use AI responsibly by evaluating accuracy, protecting confidential information, validating sources as appropriate, and applying sound human judgment
  • Proficiency in Microsoft Office and comfort learning relevant project management, media intelligence, reporting, communications, and creative tools
  • Understanding of how YouTube, Instagram, Facebook, and TikTok can contribute to an earned media strategy
  • Experience supporting multicultural communications and publicity efforts, with exposure to Hispanic/Latino, Black/African American, AAPI, LGBTQ+ and other diverse audiences and media, is a plus
  • Fluency or professional proficiency in a language in addition to English, such as Spanish, Portuguese, Mandarin or another language relevant to multicultural audiences, is a plus
  • Ability to work independently and collaboratively in a hybrid environment, with regular in person work and meetings in the Orlando area
  • Reliable transportation and the ability to travel locally as required for client meetings, media opportunities, events, and other business needs
  • Flexible schedule allowing for occasional nights, weekends, and travel based on client needs

Details
  • This position will be eligible to participate in the standard benefits offered to full-time employees of Allied Global Marketing (medical, dental, vision, short-term and long-term disability and life insurance as well as 401k and Flexible PTO). We also offer 10 company paid holidays.

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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