1

Publicity Assistant Jobs in Florida (NOW HIRING)

ADMINISTRATIVE ASSISTANT I

Fernandina Beach, FL · On-site

$16.75 - $22.50/hr

Administrative Assistant I - 37000577 This position assists in planning, coordinating and ... Assists in developing park publicity and media contacts. Processes technical park correspondence ...

next page

Showing results 1-20

Publicity Assistant information

See Florida salary details

$10

$16

$21

How much do publicity assistant jobs pay per hour?

As of Sep 7, 2026, the average hourly pay for publicity assistant in Florida is $16.72, according to ZipRecruiter salary data. Most workers in this role earn between $13.21 and $20.68 per hour, depending on experience, location, and employer.

What is a publicity assistant?

Publicity Assistants are entry-level professionals who support publicists and PR teams in promoting clients, events, or products. They help coordinate media coverage, draft press materials, manage press lists, and track media mentions. Their role is essential in ensuring that publicity campaigns run smoothly and achieve maximum exposure. Publicity Assistants often liaise with journalists, organize press events, and handle administrative tasks related to public relations activities.

What are the key skills and qualifications needed to thrive as a publicity assistant, and why are they important?

To thrive as a Publicity Assistant, you need strong written and verbal communication skills, organizational abilities, and a degree in communications, public relations, or a related field. Familiarity with media databases, press release distribution tools, and social media management systems is commonly required. Attention to detail, time management, and a proactive attitude are key soft skills that help you excel in this role. These skills ensure effective media outreach, help manage multiple campaigns efficiently, and support the overall success of publicity efforts.

What are some common challenges faced by publicity assistants, and how can they be addressed?

Publicity Assistants often manage multiple tasks simultaneously, such as coordinating media lists, scheduling interviews, and tracking press coverage, which can be overwhelming during busy campaign periods. Staying organized and proactively communicating with team members is essential to manage deadlines and shifting priorities. Additionally, adapting quickly to last-minute changes and maintaining a positive rapport with media contacts are crucial for success in this role. Leveraging project management tools and developing strong interpersonal skills can help overcome these challenges and contribute to a smooth workflow.

What is the difference between Publicity Assistant vs Public Relations Assistant?

AspectPublicity AssistantPublic Relations Assistant
Required CredentialsHigh school diploma or equivalent; some roles prefer a degree in communications or marketingHigh school diploma; often a degree in communications, marketing, or related field
Work EnvironmentMedia events, press releases, promotional activitiesMedia relations, client communication, event planning
Employer & Industry UsageAdvertising agencies, entertainment, media companiesCorporations, PR firms, non-profits
Common Search & Comparison IntentUnderstanding entry-level publicity rolesExploring PR support roles

While both roles support promotional efforts, a Publicity Assistant primarily focuses on media outreach and publicity campaigns, whereas a Public Relations Assistant handles broader communication strategies and client relations. Both positions often require similar credentials and work in related environments, but their specific responsibilities differ based on the organization's focus.

What are the most commonly searched types of Publicity jobs in Florida?

The most popular types of Publicity jobs in Florida are:

What cities in Florida are hiring for Publicity Assistant jobs?

Cities in Florida with the most Publicity Assistant job openings:

Infographic showing various Publicity Assistant job openings in Florida as of August 2026, with employment types broken down into 2% As Needed, 76% Full Time, 19% Part Time, 1% Temporary, and 2% Contract. Highlights an 98% Physical, 1% Hybrid, and 1% Remote job distribution, with an average salary of $34,779 per year, or $16.7 per hour.

Federal Work Study - Publicity & Social Media Assistant

University of Florida

Gainesville, FL • On-site

$15/hr

Full-time

Posted 5 days ago


University Of Florida rating

7.2

Company rating: 7.2 out of 10

Based on 108 frontline employees who took The Breakroom Quiz

390th of 631 rated colleges and universities


Job description

Federal Work Study - Publicity & Social Media Assistant
Job no: 541226
Work type: Student Ast
Location: Main Campus (Gainesville, FL)
Categories: Communications/Public Relations/Marketing, Office/Administrative/Fiscal Support
Department:13040000 - COTA-THEATRE
Classification Title:
Federal Work Study - Student Assistant
Job Description:
The School of Theatre + Dance in the College of the Arts seeks a student assistant in the role of Publicity & Social Media Assistant to provide support for the School's marketing, communications, audience engagement, and front-of-house operations under the supervision of the Publicist. This position works closely with faculty, staff, and production teams to promote School of Theatre + Dance productions and events.
The position assists with the creation of social media content, photography and videography, graphic design, promotional campaigns, and audience outreach. Whenever possible, this position will also assist with special marketing initiatives and community engagement efforts for school productions, academic programs, and SoTD special events.
The position may also serve as a backup House Manager during School of Theatre + Dance performances and special events, assisting with patron services, audience seating, and other front-of-house operations.
A successful candidate will have Federal Work Study (FWS) eligibility; demonstrate strong written and verbal communication skills; possess an interest in marketing, communications, theatre, dance, or arts administration; and work independently as well as collaboratively.
The ideal candidate will be able to:
  • Capture photography and video content at rehearsals, performances, events, and student activities.
  • Design graphics and promotional materials using Canva or similar software.
  • Draft social media captions, event descriptions, and other marketing copy.
  • Assist with maintaining content calendars and audience engagement efforts.
  • Create and schedule content for School of Theatre + Dance social media accounts, including Instagram.
  • Support promotional campaigns for productions, concerts, guest artists, and special events.
  • Assist with distributing marketing materials across campus and the Gainesville community.
  • Serve as a backup House Manager for select performances and events.
  • Other duties as assigned.

Expected Salary:
$15 an hour
Required Qualifications:
  • Federal Work Study award required [must provide valid Award Summary Page confirming Federal Work Study Award for Fall 2026 and Spring 2027].
  • 10 hours available each week.
  • Ability to work occasional evenings and weekends during performances and special events.

Preferred:
  • Knowledge of Instagram and other social media platforms.
  • Familiarity with Canva, Adobe Creative Suite, or other design software.
  • Effective written and verbal communication skills.
  • Effective time management skills.
  • Strong organizational skills and keen attention to detail.
  • Evidence of prioritization skills in a fast-paced environment.
  • Photography, videography, or content creation experience.
  • Interest in theatre, dance, arts administration, marketing, or communications.

Special Instructions to Applicants:
Applications must include:
  • Resume
  • Copy of UF Award Summary Page (screenshot of page showing your Federal Work Study award). To locate this, go to UF's ONE.UF Web page. Click on "Financial Aid" for the appropriate academic year, and then "Awards and Disbursements."
  • Hours available to work
  • Optional portfolio or examples of social media, photography, graphic design, or marketing work

Notices to Applicants:
  • Information about UF Federal Work Study can be found here.
  • Information about UF's Equal Opportunity program can be found here.
  • If accommodation due to a disability is needed to apply for this position, please call +1 (352) 392-2477 or the Florida Relay System at +1 (800) 955-8771 (TDD).
  • Hiring is contingent upon Federal Work Study eligibility.

Contact: Colleen Davoli, House Manager, Publicist & Archivist
Email: cdavoli@arts.ufl.edu
If an accommodation due to a disability is needed to apply for this position, please call +1 (352) 392- 2477 or the Florida Relay System at +1 (800) 955-8771 (TDD). Hiring is contingent upon eligibility to work in the US. Searches are conducted in accordance with Florida's Sunshine Law.
Application must be submitted by 11:55 p.m. (ET) of the posting end date.
Health Assessment Required:No
About COTA and the University of Florida
THE COLLEGE OF THE ARTS: The College of the Arts is an engine of transformation that generates paradigmatic shifts in the arts and beyond, while nurturing adaptability, innovation, and excellence. We foster an environment where novel creative practice, leading research, and experiential learning thrive. Our students, faculty, and staff interrogate and respond to the ever-changing relationship between technology and the human spirit. We prepare future leaders in artistic professions and creative industries, while developing student capacity for interdisciplinary scholarship that serves and engages local and global communities. The College offers baccalaureate, masters, and doctoral degrees. Approximately 1,600 students are pursuing majors in degrees offered by the College of the Arts under the direction of 150 faculty members in its three accredited schools- the School of Art + Art History, the School of Music, and the School of Theatre + Dance, and in the Center for Arts in Medicine, the Digital Worlds Institute, and the Center for Arts, Migration, and Entrepreneurship. In addition, the college comprises the University Galleries, and the University level of the New World School of the Arts in Miami.
The University of Florida: The University of Florida is a comprehensive learning institution built on a land grant foundation. We are The Gator Nation, a community dedicated to excellence in education and research and shaping a better future for Florida, the nation and the world. Our mission is to enable our students to lead and influence the next generation and beyond for economic, cultural and societal benefit. UF is a graduate research institution with more than 50,000 students and membership in the prestigious Association of American Universities. Gainesville, which is consistently ranked as one of the nation's most livable cities, is located midway between the Gulf of Mexico and the Atlantic Ocean. Together, the University and the community comprise the educational, medical and cultural center of North Central Florida.
Advertised: 02 Sep 2026 Eastern Daylight Time
Applications close: 21 Sep 2026 Eastern Daylight Time
Whatsapp Facebook LinkedIn Email App

What University Of Florida employees say

Pay

Benefits

Hours and flexibility

Workplace

Get the full story on Breakroom


University of Florida logo

About University of Florida

Sourced by ZipRecruiter

The University of Florida is one of the top ranked public universities in the United States (ranked top 5 amongst public universities in 2023 US news and world report). It is one of only a few comprehensive universities, having medical, veterinary, dental, nursing, public health, and engineering disciplines all co-localized on the same, contiguous campus to facilitate interdisciplinary collaboration. Gainesville is located in the northern region of Florida, within 1-1.5 hours of each coast, and just 1.5-2 hours to Orlando and Tampa. It is a small to medium-sized city with a low cost of living, excellent public and private schools, and southern hospitality. While Gainesville is widely recognized as the home of the Gators, it is quickly becoming known as a center for innovation and a place with a lifestyle that's comfortable for families, yet attractive for young professionals.

Industry

Colleges, universities, and professional schools

Company size

5,001 - 10,000 Employees

Headquarters location

Gainesville, FL, US

Year founded

1853