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Public Relations Assistant Jobs in Michigan (NOW HIRING)

Rock Connections

Public Relations Associate

Detroit, MI

$57K - $121K/yr

As a Public Relations Associate at Rocket, you are a strategic storyteller who shapes how the world perceives our brand. You bring strong writing and communication skills, paired with genuine passion ...

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Public Relations Assistant information

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$18

$26

How much do public relations assistant jobs pay per hour?

As of Aug 20, 2026, the average hourly pay for public relations assistant in Michigan is $18.81, according to ZipRecruiter salary data. Most workers in this role earn between $14.23 and $22.40 per hour, depending on experience, location, and employer.

What does a public relations assistant do?

Public relations (PR) assistants are support or administrative positions at a public relations firm or within a PR team. In this role, you research relevant trends and data for your company's current public relations campaign, help create and select marketing materials, develop and maintain relationships with clients, and work to find new potential clients. You may also be responsible for keeping accurate correspondence records and monitoring social media accounts for the duration of the project. Many companies consider this an entry-level position; they typically have the public relations assistants train alongside PR specialists and managers to gain all the skills necessary to move up to higher-level roles.

What are the key skills and qualifications needed to thrive as a public relations assistant, and why are they important?

To thrive as a Public Relations Assistant, you need strong written and verbal communication skills, organizational abilities, and a relevant degree such as in communications, marketing, or public relations. Familiarity with media monitoring tools, social media platforms, and public relations management software is often required. Outstanding interpersonal skills, attention to detail, and the ability to work well under pressure make someone stand out in this position. These skills and qualities are crucial for effectively supporting PR campaigns, managing media relations, and ensuring a positive public image for clients or organizations.

What are some typical challenges public relations assistants may face when juggling multiple projects, and how can they manage competing deadlines effectively?

Public Relations Assistants often work on several campaigns or events simultaneously, which can make prioritizing tasks and meeting deadlines challenging. To manage this, it's important to maintain clear communication with supervisors and team members, utilize project management tools, and regularly update to-do lists. Setting realistic goals, breaking projects into manageable steps, and proactively seeking clarification on urgent tasks can help ensure nothing falls through the cracks. Developing strong organizational skills and flexibility will help you thrive in this fast-paced environment.

What is the difference between Public Relations Assistant vs Public Relations Coordinator?

AspectPublic Relations AssistantPublic Relations Coordinator
Required CredentialsAssociate's degree or relevant experienceBachelor's degree in communications, marketing, or related field
Work EnvironmentEntry-level, supporting PR team, administrative tasksMid-level, managing media relations, campaigns
Employer & Industry UsageCommon in PR agencies, corporate PR departmentsUsed in similar settings, often with more responsibilities
Search & Comparison IntentOften searched by those starting in PR rolesCompared for career advancement or role differentiation

The Public Relations Assistant typically handles entry-level tasks supporting PR campaigns, requiring less experience. The Public Relations Coordinator has more responsibilities, managing media relations and campaigns, often with a bachelor's degree. Both roles are common in PR agencies and corporate environments, but the Coordinator position usually involves greater independence and strategic planning.

Can I work in public relations assistant without a degree?

While a degree in communications, marketing, or a related field is often preferred for a public relations assistant role, some employers may consider candidates with relevant experience, strong communication skills, and a good understanding of media tools. Certification in public relations or related areas can also enhance prospects, but formal education requirements vary by employer.

Is public relations assistant a good paying job?

Public relations assistants typically earn a starting salary that is below average for entry-level roles but can increase with experience and additional skills such as media relations and communication. Salaries vary by location, employer, and industry, with some positions offering opportunities for advancement and higher pay over time.
More about Public Relations Assistant jobs

What are the most commonly searched types of Public Relations jobs in Michigan?

The most popular types of Public Relations jobs in Michigan are:

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For Public Relations Assistant jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Public Relations Assistant jobs in Michigan look for?

The top searched job categories for Public Relations Assistant jobs in Michigan are:

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Public Relations Assistant jobs near you
Infographic showing various Public Relations Assistant job openings in Michigan as of August 2026, with employment types broken down into 1% As Needed, 76% Full Time, 16% Part Time, 3% Temporary, 3% Contract, and 1% Nights. Highlights an 92% Physical, 3% Hybrid, and 5% Remote job distribution, with an average salary of $39,121 per year, or $18.8 per hour.

Public Relations Associate

Rocket Limited Partnership

Detroit, MI • On-site

$57K - $121K/yr

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 2 days ago

Job description

As a Public Relations Associate at Rocket, you are a strategic storyteller who shapes how the world perceives our brand. You bring strong writing and communication skills, paired with genuine passion for consumer PR and earned media strategy. You'll develop and execute public relations programs that amplify our mission, build media relationships, and create compelling narratives that resonate with our audiences. Your ability to balance creative campaign development with data-driven insights will be essential to our success. You'll thrive in a collaborative, fast-paced environment where your work directly impacts how we connect with the market.
About the role
  • Develop and implement public relations programs that build brand awareness and drive earned media coverage
  • Identify and develop story opportunities that align with Rocket's brand narrative and business objectives
  • Initiate and maintain strategic media relationships with journalists, influencers, and industry contacts
  • Write press releases, articles, and pitch story ideas to secure media placements and speaking opportunities
  • Plan and manage press tours, conferences, events, and award submissions
  • Monitor media coverage and analyze PR metrics and outcomes to measure campaign effectiveness and inform strategy
  • Coordinate with internal teams to align messaging, brand voice, and communications across all public relations initiatives

About you
Minimum Qualifications
  • Bachelor's degree in public relations, communications, journalism, or a related field
  • Strong written and verbal communication skills with the ability to craft compelling narratives
  • Demonstrated experience developing and executing public relations campaigns
  • Proficiency with media databases, monitoring tools, and PR analytics platforms

Preferred Qualifications
  • 2+ years of experience in public relations, agency work, or related field
  • Experience with media strategy, media list development, and earned influencer campaigns
  • Portfolio of creative consumer PR work or successful campaign examples
  • Experience with award submissions, conference speaker preparation, or event management

What you'll get
Our team members fuel our strategy, innovation and growth, so we ensure the health and well-being of not just you, but your family, too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: We've got your back. Check out our full list of Benefits and Perks.
About us
Rocket is a Detroit-based company made up of businesses that provide simple, fast and trusted digital solutions for complex transactions. The name comes from our flagship business, now known as Rocket Mortgage®, which was founded in 1985. Today, we're a publicly traded company involved in many different industries, including mortgages, fintech, real estate and more. We're insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth, amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race, color, religion, national origin, sex, physical or mental disability, sexual orientation, gender identity or expression, age, military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team, at Careers@Rocket.com.
The compensation information below is provided in compliance with all applicable job posting disclosure requirements. The compensation for this position is $57,000.00-$121,500.00. The position may also be eligible for an annual bonus, incentives, and other employment-related benefits including, but not limited to, medical, dental, and vision benefits, 401K retirement plan, and paid-time off. More information regarding these benefits and others can be found here. The information regarding compensation and other benefits included in this paragraph is the company's current, good faith estimate at the time of posting. [Compensation and benefits are subject to modification from time to time as the Company, in its sole and exclusive discretion, deems appropriate.] The Company may determine during its future reviews of the proposed compensation and benefits provided for this position, that the compensation and benefits for such position should be reduced. In no event will the Company reduce the compensation for the position to a level below the applicable jurisdictional minimum wage rate for the position. Los Angeles County and San Francisco Candidates only: qualified applicants with arrest or conviction records will be considered for employment per the Fair Chance Ordinance and the Fair Chance Initiative for Hiring.

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