Job Description: JOB SUMMARY
The Marketing Coordinator is primarily focused on writing company materials and developing competitive proposals to clients, often as a result of specific client requests for proposals and/or information. In addition, the Marketing Coordinator will promote the company’s products and services to existing and prospective customers through strategic use of graphics, logos, and other promotional products.
RESPONSIBILITIES AND DUTIES
Works closely with or coordinates individual proposal response teams to collectively develop the overall proposal response and then writes and organizes the response into a clear and concise document and finalizes the response to ensure it meets all of the clients’ requirements and schedules.
Collaborates with sales representatives to fully understand services and communication needs.
Works closely with the Marketing Team to review, proof, and finalize written marketing materials and other promotional products.
Gathers the materials necessary to understand the project and competition in the area such as literature or previous marketing campaigns; analyzes these materials to determine the most effective communications technique.
Based on assessment, drafts and proposes communications campaigns, which may include social and online media, print media, direct mail, and other multimedia.
Presents design ideas and recommendations to Business Development and Marketing Manager, committee, or sales team.
Creates and coordinates multimedia packages.
Composes draft speeches for senior management and assists with finalizing speeches.
Schedules and develops filming scripts and production.
Evaluates success of campaigns when completed.
Attends trade shows and community fairs and staffs the company booth.
Performs other related duties as assigned.
REQUIRED SKILLS AND ABILITIES
Excellent written communication skills with a clear understanding of the strategic use of voice.
Excellent proofing skills
Excellent verbal communication skills that may include public speaking and presentations.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Proficient with Microsoft Office Suite.
Experience with Adobe Creative Cloud (Adobe Photoshop, Adobe Premiere) a plus
Digital photography and video editing experience a plus
EDUCATION AND EXPERIENCE
Bachelor’s degree in English, Marketing, Journalism, Advertising, Communications, or related field.
Three to five years of related experience in writing and editing projects; portfolio of relevant previous projects highly preferred.
PHYSICAL REQUIREMENTS
Able to sit, type, and perform computer work for long periods of time.
Frequent use of hands/fingers for computer entry.
Able to perform occasional bending, lifting, and reaching.