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Programmatic Trader Jobs in Indiana (NOW HIRING)

coty

$85K - $110K/yr

Oversee the planning & execution of programmatic, social & ecommerce buying across DACH * Develop and implement trading strategies that maximize ROI and meet objectives * Stay abreast of industry ...

The Allen County

Park & Education Manager

Fort Wayne, IN · On-site

$27.34/hr

Familiarity with various trades and ability to oversee maintenance operations of park facilities ... and programmatic challenges. The incumbent must evaluate multiple factors, develop practical ...

Deep End Talent Strategies

Controller

Greenwood, IN

Help shape the future of the skilled trades. As the Controller for a multi-state union Training ... programmatic and grant reporting. Budgeting, Forecasting, and Analysis * Lead the annual budgeting ...

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All JobsProgrammatic Trader JobsProgrammatic Trader Jobs in Indiana

Programmatic Trader information

See Indiana salary details

$37.6K

$92.1K

$256.4K

How much do programmatic trader jobs pay per year?

As of Jun 20, 2026, the average yearly pay for programmatic trader in Indiana is $92,086.00, according to ZipRecruiter salary data. Most workers in this role earn between $53,800.00 and $100,400.00 per year, depending on experience, location, and employer.

What are some common challenges faced by Programmatic Traders in optimizing campaigns, and how can they be addressed?

Programmatic Traders often encounter challenges such as fluctuating inventory quality, rapidly changing bidding landscapes, and tight campaign performance targets. Staying on top of these requires a strong analytical approach, frequent campaign monitoring, and proactive communication with account managers and clients. Utilizing advanced data analytics tools and regularly testing different bidding strategies can help address these issues. Additionally, collaborating closely with creative, data, and sales teams ensures alignment on campaign objectives and helps overcome obstacles more effectively.

What are the key skills and qualifications needed to thrive as a Programmatic Trader, and why are they important?

To thrive as a Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, typically supported by a degree in marketing, business, or a related field. Experience with demand-side platforms (DSPs), ad servers, and analytics tools such as Google DV360, The Trade Desk, or Adobe Analytics is highly valuable. Strong analytical thinking, attention to detail, and effective communication help professionals excel in managing campaigns and collaborating with clients and internal teams. These skills and tools are crucial for driving efficient, data-driven ad performance and achieving clients' marketing objectives in a competitive digital landscape.

What Does a Programmatic Trader Do?

As a programmatic trader, your job is to help optimize a marketing campaign by conducting an analysis of ad performance across various platforms. In this role, you perform analysis to decide when and where to display online ads. You may also help manage an advertising budget and interact directly with people at various levels of the company. Aside from managing ad purchases, a programmatic trader may help develop realistic expectations about ad performance while looking for ways to improve the overall effectiveness of ad buys. A programmatic trader often helps select target audiences for each campaign.

What is the difference between Programmatic Trader vs Digital Media Buyer?

AspectProgrammatic TraderDigital Media Buyer
CredentialsRelevant marketing, advertising, or data analysis experience; certifications like IAB or Google AdsSimilar credentials; often holds certifications in digital advertising platforms
Work EnvironmentData-driven, real-time bidding platforms, programmatic ad exchangesAd campaign planning, negotiations, direct media placements
Industry UsagePrimarily in digital advertising agencies, media firms, and tech companiesUsed across advertising agencies, brands, and media outlets

Programmatic Traders focus on automated, data-driven ad buying through technology platforms, while Digital Media Buyers often handle manual negotiations and direct placements. Both roles require digital advertising knowledge, but Programmatic Traders specialize in real-time bidding and automation, making their skills more tech-centric.

What are programmatic traders?

Programmatic traders are professionals who use automated technology and algorithms to buy and sell digital advertising space in real time. They analyze data and set up campaigns across various platforms, optimizing bids and targeting to reach specific audiences efficiently. Their role involves monitoring ad performance, adjusting strategies, and ensuring that campaigns meet the desired goals within budget constraints. Programmatic traders often work closely with digital marketing teams and use demand-side platforms (DSPs) to manage large-scale advertising efforts.
More about Programmatic Trader jobs
What are the most commonly searched types of Programmatic Trader jobs in Indiana? The most popular types of Programmatic Trader jobs in Indiana are:
What are popular job titles related to Programmatic Trader jobs in Indiana? For Programmatic Trader jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Programmatic Trader jobs in Indiana look for? The top searched job categories for Programmatic Trader jobs in Indiana are:
What cities in Indiana are hiring for Programmatic Trader jobs? Cities in Indiana with the most Programmatic Trader job openings:
Programmatic Trader jobs near you
Infographic showing various Programmatic Trader job openings in Indiana as of June 2026, with employment types broken down into 100% Full Time. Highlights an 100% Remote job distribution, with an average salary of $92,086 per year, or $44.3 per hour.

Director, Programmatic Revenue

SPG Administrative Svcs. Ptr.

Indianapolis, IN • On-site

Full-time

Posted 15 days ago

Job description

Job Location:

Corporate Indianapolis

PRIMARY PURPOSE

The Director of Programmatic Revenue & Demand Development is responsible for owning and scaling the programmatic buyer funnel, with a focus on driving awareness, education, and adoption among agencies and advertisers not currently buying direct. This role will be accountable for increasing demand into the company's SSP by improving network discoverability, buyer accessibility, and overall ease of transaction. The role will lead pricing and inventory packaging strategy across PMP and Open Exchange channels, actively managing dynamic CPMs, monitoring performance, and optimizing floor pricing at the screen level to maximize yield. Success will be measured by sustained growth in programmatic revenue, with an expectation of delivering 20-30% yearoveryear increases through disciplined execution and ongoing optimization.

PRINCIPAL RESPONSIBILITIES

  • Demand Strategy & Partnerships

    • Build relationships with programmatic buyers (agency trading desks, DSP teams, brand trading groups)

    • Create go-to-market campaigns targeting agencies/brands that aren't currently buying direct

    • Partner with SSPs on co-marketing, buyer enablement, case studies

  • Pricing & Inventory Management

    • Work with your ad ops team to determine what inventory flows programmatically (reserve-based, priority, standard)

    • Set floor prices and price schedules that maximize revenue without undercutting direct

    • Run elasticity tests and pricing optimization

  • Buyer Experience & Enablement

    • Create self-service tools, documentation, and support for programmatic buyers

    • Build audience/location-based packages that appeal to programmatic buyers

    • Track and close gaps in buyer experience (Is creative optimization fast? Are reports clear? Is support responsive?)

  • Analytics & Revenue Optimization

    • Monitor fill rates, CPMs, buyer diversity by SSP

    • Identify which inventory/dayparts/audiences are under monetized

    • Report on programmatic revenue growth and ROI

MINIMUM QUALIFICATIONS

  • 5+ years in programmatic (agency trading desk, DSP, or SSP demand development role)

  • Understands buyer behavior and incentives

  • Experience growing programmatic revenue above market growth rates with premium inventory

  • Exceptional analytical skills (pricing, forecasting, deal modeling)

  • Strong at stakeholder management (balancing sales, ops, and buyers)

Apply