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What are the key skills and qualifications needed to thrive as a Remote Programmatic Trader, and why are they important?

To thrive as a Remote Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, often supported by a degree in marketing, advertising, or a related field. Familiarity with demand-side platforms (DSPs), ad servers, and analytics tools like Google Analytics or The Trade Desk is typically required. Strong analytical thinking, problem-solving, and effective communication skills help you excel in managing campaigns and collaborating with clients or teams remotely. These abilities are crucial for efficiently driving campaign performance and achieving client goals in a fast-evolving digital advertising landscape.

How does a Remote Programmatic Trader typically collaborate with account managers and data analysts to optimize campaign performance?

As a Remote Programmatic Trader, you'll work closely with account managers and data analysts to ensure client campaigns meet their objectives. Account managers communicate client goals and feedback, while data analysts help interpret campaign metrics and audience insights. Regular virtual meetings and shared reporting tools facilitate teamwork, enabling you to make data-driven optimizations, adjust bidding strategies, and swiftly address any performance issues. This collaborative approach is essential for delivering results and maintaining strong client relationships in a remote work setting.

What is a Remote Programmatic Trader?

A Remote Programmatic Trader is a professional who manages and optimizes the buying and selling of digital advertising inventory using automated, data-driven systems, all while working remotely. They use programmatic platforms and algorithms to execute ad campaigns efficiently and in real-time across various digital channels. Their responsibilities include analyzing campaign performance, adjusting bidding strategies, and ensuring that ad spend delivers the best possible ROI. Remote Programmatic Traders often collaborate with marketing teams, advertisers, and publishers, leveraging their expertise in digital media buying and analytics.

What is the difference between Remote Programmatic Trader vs Remote Digital Media Buyer?

AspectRemote Programmatic TraderRemote Digital Media Buyer
CredentialsExperience with DSPs, ad tech platforms, and data analysisExperience with media planning, ad platforms, and campaign management
Work EnvironmentTypically works in ad tech or digital marketing agencies, focusing on programmatic platformsWorks in marketing or media agencies, managing ad placements across channels
Industry UsageCommonly used in digital advertising, especially programmatic ad buyingUsed broadly in digital marketing, including direct media buying
Search & Comparison IntentOften compared for technical skills and platform expertiseCompared for campaign strategy and media planning skills

The main difference is that Remote Programmatic Traders focus on automated, data-driven ad buying through DSPs and ad tech platforms, while Remote Digital Media Buyers handle broader media planning and manual ad placements. Both roles require digital marketing experience but differ in technical complexity and tools used.

What are popular job titles related to Remote Programmatic Trader jobs in Indiana? For Remote Programmatic Trader jobs in Indiana, the most frequently searched job titles are:
What job categories do people searching Remote Programmatic Trader jobs in Indiana look for? The top searched job categories for Remote Programmatic Trader jobs in Indiana are:
What cities in Indiana are hiring for Remote Programmatic Trader jobs? Cities in Indiana with the most Remote Programmatic Trader job openings:
Remote Programmatic Trader jobs near you
Paid Digital Media & Digital Marketing Manager

Paid Digital Media & Digital Marketing Manager

Dr. Tavel

Indianapolis, IN • Remote

$75K - $90K/yr

Full-time

This job post has expired today. Applications are no longer accepted.

Dr. Tavel rating

8.1

Company rating: 8.1 out of 10

Based on 7 frontline employees who took The Breakroom Quiz

4th of 38 rated optical retailers

Job description

Paid Digital Media amp; Digital Marketing Manager

Location: Remote – Within ~4 hours of Indianapolis

Department: Marketing

Reports to: Director of Marketing

Employment Type: Full-Time

About the Role

We’re on the hunt for a paid digital media/digital marketing manager. Someone who lives for optimization, thrives on ROAS, and geeks out on challenging the how and why behind the things we are doing.

As our Paid Digital Media/Digital Marketing Manager, you’ll lead the strategy and execution for the paid digital media for both Dr. Tavel and Alternate View (including Google, Meta, programmatic display, OTT and streaming audio.) You know the platforms. You understand the audiences. You’ve tested, scaled, and squeezed every last drop out of a media budget; and you’re always ready to do it better.

Additionally, you will help develop our analytics, tracking and patient loyalty communication programs.

This role isn’t just about pushing buttons. It’s about building digital media campaigns that move the needle and creating seamless cross-channel experiences that show up where people are actually paying attention. It's also about challenging the status quo of the eyecare category.

What You’ll Own

• Google Ads amp; Meta Ads: Launch, manage, and optimize paid search, display, and social campaigns like the seasoned pro you are.

• Programmatic: Plan and execute targeted programmatic campaigns that go beyond impressions to real impact.

• Audience Strategy: Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert.

• Tracking amp; Analytics: Create full journey analytics analysis, monitor KPIs, create dashboards, and give us the honest truth about what’s working (and what needs to go).

• Patient Loyalty: Develop strategy and collaborate on execution of patient email and text marketing.

• Budget Management: Own paid media budgets; maximizing efficiency, minimize waste, and proving ROI. Current spend ~$500,000 annually.

• Creative Collaboration: Partner with creative teams to ensure campaigns cut through and succeed.

• Compliance. Ensure HIPAA compliant conversion tracking and stay up to date on best practices and legal implications for HIPAA complaint digital advertising

Who You Are

• 5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)

• Experience planning or executing OTT/CTV and digital streaming audio campaigns

• Obsessively analytical. You love data, testing, iterating, and scaling

• Experience building analytics and tracking programs

• Experience building patient loyalty marketing programs

• Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers

• Naturally curious and always learning what’s next in the media landscape

• Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory.

• Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines

• Bonus: You’ve worked with multi-location, healthcare, retail, or regulated industries

• Bigger bonus: You’ve built performance media campaigns that captured attention AND sparked growth.

Why You’ll Love This Role

• Autonomy and ownership of paid digital media strategy

• An organization that values experimentation and measurable results

• Access to tools, budget, and smart people who want you to succeed

• A brand that’s ready to challenge the category (and needs your to help fuel it)

• The chance to say, “Yeah, I built that. And it crushed.”

Ready to launch campaigns that make an impact and impress your inner digital media nerd?

Apply