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Programmatic Trader Jobs in California (NOW HIRING)

Entravision

Programmatic Campaign Manager

Burbank, CA · On-site

Develop campaign strategies to support and achieve the client's business objectives Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.

Entravision

Programmatic Campaign Manager

Burbank, CA · On-site

Develop campaign strategies to support and achieve the client's business objectives Utilize The Trade Desk and Google Ad Manager to prepare reports and communicate campaign performance to clients.

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All JobsProgrammatic Trader JobsProgrammatic Trader Jobs in California

Programmatic Trader information

See California salary details

$39K

$95.5K

$266K

How much do programmatic trader jobs pay per year?

As of Aug 22, 2026, the average yearly pay for programmatic trader in California is $95,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,800.00 and $104,100.00 per year, depending on experience, location, and employer.

What is a programmatic trader?

Programmatic traders are professionals who use automated technology and algorithms to buy and sell digital advertising space in real time. They analyze data and set up campaigns across various platforms, optimizing bids and targeting to reach specific audiences efficiently. Their role involves monitoring ad performance, adjusting strategies, and ensuring that campaigns meet the desired goals within budget constraints. Programmatic traders often work closely with digital marketing teams and use demand-side platforms (DSPs) to manage large-scale advertising efforts.

What does a programmatic trader do?

As a programmatic trader, your job is to help optimize a marketing campaign by conducting an analysis of ad performance across various platforms. In this role, you perform analysis to decide when and where to display online ads. You may also help manage an advertising budget and interact directly with people at various levels of the company. Aside from managing ad purchases, a programmatic trader may help develop realistic expectations about ad performance while looking for ways to improve the overall effectiveness of ad buys. A programmatic trader often helps select target audiences for each campaign.

What are the key skills and qualifications needed to thrive as a programmatic trader, and why are they important?

To thrive as a Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, typically supported by a degree in marketing, business, or a related field. Experience with demand-side platforms (DSPs), ad servers, and analytics tools such as Google DV360, The Trade Desk, or Adobe Analytics is highly valuable. Strong analytical thinking, attention to detail, and effective communication help professionals excel in managing campaigns and collaborating with clients and internal teams. These skills and tools are crucial for driving efficient, data-driven ad performance and achieving clients' marketing objectives in a competitive digital landscape.

What are some common challenges faced by programmatic traders in optimizing campaigns, and how can they be addressed?

Programmatic Traders often encounter challenges such as fluctuating inventory quality, rapidly changing bidding landscapes, and tight campaign performance targets. Staying on top of these requires a strong analytical approach, frequent campaign monitoring, and proactive communication with account managers and clients. Utilizing advanced data analytics tools and regularly testing different bidding strategies can help address these issues. Additionally, collaborating closely with creative, data, and sales teams ensures alignment on campaign objectives and helps overcome obstacles more effectively.

What is the difference between Programmatic Trader vs Digital Media Buyer?

AspectProgrammatic TraderDigital Media Buyer
CredentialsRelevant marketing, advertising, or data analysis experience; certifications like IAB or Google AdsSimilar credentials; often holds certifications in digital advertising platforms
Work EnvironmentData-driven, real-time bidding platforms, programmatic ad exchangesAd campaign planning, negotiations, direct media placements
Industry UsagePrimarily in digital advertising agencies, media firms, and tech companiesUsed across advertising agencies, brands, and media outlets

Programmatic Traders focus on automated, data-driven ad buying through technology platforms, while Digital Media Buyers often handle manual negotiations and direct placements. Both roles require digital advertising knowledge, but Programmatic Traders specialize in real-time bidding and automation, making their skills more tech-centric.

More about Programmatic Trader jobs

What are the most commonly searched types of Programmatic Trader jobs in California?

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For Programmatic Trader jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Trader jobs in California look for?

The top searched job categories for Programmatic Trader jobs in California are:

What cities in California are hiring for Programmatic Trader jobs?

Cities in California with the most Programmatic Trader job openings:

Programmatic Trader jobs near you
Infographic showing various Programmatic Trader job openings in California as of August 2026, with employment types broken down into 93% Full Time, 6% Part Time, and 1% Contract. Highlights an 85% Physical, 5% Hybrid, and 10% Remote job distribution, with an average salary of $95,507 per year, or $45.9 per hour.

Agency Sales Manager - San Francisco - Programmatic Mobile and Video Advertising

Augmentia Digital

San Francisco, CA

$58K - $66K/yr

Full-time

Re-posted 21 days ago

Job description

Company Description

Company has a 360 degree mobile marketing platform for premium mobile brands and delivers across AI, machine learning, brand video, user acquisition, re-engagement and more.


 

Job Description

Are you an ambitious Mobile Sales Director or Manager in San Francisco, and open to new opportunities within mobile and programmatic? I have a new position with one of the fastest growing international programmatic mobile platforms, who are seeking someone to build strategic relationships by presenting their award winning product to brands, agencies, trading desks and app developers. You must have deep agency and mobile adtech relationships in the US! Salary package is flexible for the right person, please apply or message me for more info!

Qualifications

Strong knowledge of the mobile advertising ecosystem and deep networks with US media agencies and brands, and a proven history of sales success.

Additional Information

$1000 US referral bonus for successful referrals : ) Many thanks!

Apply