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Programmatic Trader Jobs in California (NOW HIRING)

Best Buy

Director, Programmatic Media

Santa Ana, CA · On-site +1

Experience with platforms such as DV360, The Trade Desk, Yahoo DSP, Amazon DSP, or similar ... programmatic advertising. What's in it for you We're committed to helping our people thrive at work ...

Best Buy

Director, Programmatic Media

Santa Ana, CA · On-site

$121K - $216K/yr

Experience with platforms such as DV360, The Trade Desk, Yahoo DSP, Amazon DSP, or similar ... programmatic advertising. What's in it for you We're committed to helping our people thrive at work ...

Paramount

Account Executive, Programmatic

Hollywood, CA · On-site

$93K - $165K/yr

Stay current on industry trends through events, training, and trade publications. * Confidently communicate Paramount's programmatic capabilities and value proposition to clients and agencies.

Paramount

Account Executive, Programmatic

Hollywood, CA · On-site +1

$93K - $165K/yr

Stay current on industry trends through events, training, and trade publications. * Confidently communicate Paramount's programmatic capabilities and value proposition to clients and agencies.

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Showing results 21-40

All JobsProgrammatic Trader JobsProgrammatic Trader Jobs in California

Programmatic Trader information

See California salary details

$39K

$95.5K

$266K

How much do programmatic trader jobs pay per year?

As of Aug 19, 2026, the average yearly pay for programmatic trader in California is $95,507.00, according to ZipRecruiter salary data. Most workers in this role earn between $55,800.00 and $104,100.00 per year, depending on experience, location, and employer.

What is a programmatic trader?

Programmatic traders are professionals who use automated technology and algorithms to buy and sell digital advertising space in real time. They analyze data and set up campaigns across various platforms, optimizing bids and targeting to reach specific audiences efficiently. Their role involves monitoring ad performance, adjusting strategies, and ensuring that campaigns meet the desired goals within budget constraints. Programmatic traders often work closely with digital marketing teams and use demand-side platforms (DSPs) to manage large-scale advertising efforts.

What does a programmatic trader do?

As a programmatic trader, your job is to help optimize a marketing campaign by conducting an analysis of ad performance across various platforms. In this role, you perform analysis to decide when and where to display online ads. You may also help manage an advertising budget and interact directly with people at various levels of the company. Aside from managing ad purchases, a programmatic trader may help develop realistic expectations about ad performance while looking for ways to improve the overall effectiveness of ad buys. A programmatic trader often helps select target audiences for each campaign.

What are the key skills and qualifications needed to thrive as a programmatic trader, and why are they important?

To thrive as a Programmatic Trader, you need a solid understanding of digital advertising, data analysis, and campaign optimization, typically supported by a degree in marketing, business, or a related field. Experience with demand-side platforms (DSPs), ad servers, and analytics tools such as Google DV360, The Trade Desk, or Adobe Analytics is highly valuable. Strong analytical thinking, attention to detail, and effective communication help professionals excel in managing campaigns and collaborating with clients and internal teams. These skills and tools are crucial for driving efficient, data-driven ad performance and achieving clients' marketing objectives in a competitive digital landscape.

What are some common challenges faced by programmatic traders in optimizing campaigns, and how can they be addressed?

Programmatic Traders often encounter challenges such as fluctuating inventory quality, rapidly changing bidding landscapes, and tight campaign performance targets. Staying on top of these requires a strong analytical approach, frequent campaign monitoring, and proactive communication with account managers and clients. Utilizing advanced data analytics tools and regularly testing different bidding strategies can help address these issues. Additionally, collaborating closely with creative, data, and sales teams ensures alignment on campaign objectives and helps overcome obstacles more effectively.

What is the difference between Programmatic Trader vs Digital Media Buyer?

AspectProgrammatic TraderDigital Media Buyer
CredentialsRelevant marketing, advertising, or data analysis experience; certifications like IAB or Google AdsSimilar credentials; often holds certifications in digital advertising platforms
Work EnvironmentData-driven, real-time bidding platforms, programmatic ad exchangesAd campaign planning, negotiations, direct media placements
Industry UsagePrimarily in digital advertising agencies, media firms, and tech companiesUsed across advertising agencies, brands, and media outlets

Programmatic Traders focus on automated, data-driven ad buying through technology platforms, while Digital Media Buyers often handle manual negotiations and direct placements. Both roles require digital advertising knowledge, but Programmatic Traders specialize in real-time bidding and automation, making their skills more tech-centric.

More about Programmatic Trader jobs

What are the most commonly searched types of Programmatic Trader jobs in California?

The most popular types of Programmatic Trader jobs in California are:

What are popular job titles related to Programmatic Trader jobs in California?

For Programmatic Trader jobs in California, the most frequently searched job titles are:

What job categories do people searching Programmatic Trader jobs in California look for?

The top searched job categories for Programmatic Trader jobs in California are:

What cities in California are hiring for Programmatic Trader jobs?

Cities in California with the most Programmatic Trader job openings:

Programmatic Trader jobs near you
Infographic showing various Programmatic Trader job openings in California as of August 2026, with employment types broken down into 93% Full Time, 6% Part Time, and 1% Contract. Highlights an 85% Physical, 5% Hybrid, and 10% Remote job distribution, with an average salary of $95,507 per year, or $45.9 per hour.

Director, Programmatic Media

Best Buy

Santa Ana, CA • On-site, Remote

Full-time, Part-time

Retirement, PTO

Posted 5 days ago

Best Buy rating

6.8

Company rating: 6.8 out of 10

Based on 1,783 frontline employees who took The Breakroom Quiz

14th of 30 rated technology retailers

Job description

The Director, Programmatic Media leads the strategy, growth, and performance of Best Buy’s programmatic media business. This role is responsible for defining the vision for programmatic advertising across onsite, offsite, and emerging channels, driving revenue growth, advancing audience and measurement capabilities, and ensuring Best Buy remains at the forefront of retail media and advertising technology innovation. Through strong leadership, industry expertise, and cross-functional partnership, this leader will shape programmatic strategy, optimize media performance, and deliver scalable solutions that create value for advertisers and Best Buy.
This role is remote eligible, which means you will work virtually from home or another non-Best Buy location. However, you must be located within a commutable distance to the Chicago metro area. The specific work arrangements may vary by role and team. The recruiter or hiring manager will provide more details during the hiring process.
What you’ll do
  • Define and lead the long-term strategy, roadmap, and performance objectives for Best Buy’s programmatic media buying program.
  • Drive revenue growth and advertiser adoption by developing innovative programmatic media buying solutions and activation strategies.
  • Lead and develop a team of programmatic media professionals, establishing capabilities, operating models, and best practices that support scalable growth and operational excellence.
  • Partner with sales, product, technology, ad operations, analytics, and marketing teams to optimize inventory monetization, campaign performance, and advertiser outcomes.
  • Serve as the executive subject matter expert on programmatic media, representing Best Buy with agencies, advertisers, technology partners, and industry stakeholders while identifying emerging opportunities and market trends.
Basic qualifications
  • 10+ years of experience in programmatic advertising, digital media, retail media, advertising technology, or related fields.
  • 5+ years of direct and/or indirect leadership experience.
  • 5+ years developing and leading programmatic media, audience, or advertising strategies.
  • 5+ years with DSPs, ad exchanges, ad servers, and programmatic advertising technologies.
  • 5+ years leading cross-functional initiatives across sales, product, technology, analytics, and operations teams.
Preferred qualifications
  • Experience leading programmatic capabilities within a retail media network or ecommerce organization or large agency (for example, a holding company).
  • Experience with platforms such as DV360, The Trade Desk, Yahoo DSP, Amazon DSP, or similar technologies.
  • Knowledge of audience strategy, identity solutions, bidding methodologies, inventory optimization, and measurement frameworks.
  • Experience with attribution, enabling incrementality testing, and campaign performance analytics.
  • Proven ability to influence executive stakeholders and drive strategic business outcomes through programmatic advertising.
What’s in it for you
We’re committed to helping our people thrive at work and at home. Best Buy offers a range of benefits to support your overall well-being and provide support as you need it, especially at key moments in your life.
Our benefits include:
  • Competitive pay
  • Great employee discount
  • Financial savings and retirement resources
  • Support for your physical and mental well-being
Best Buy provides different types of leaves of absence (LOA) and potential pay sources to employees based on eligibility. The length of your LOA depends on your situation, where you live, your full-time or part-time employment status, and federal and state regulations. Intermittent or reduced-schedule leave is also available for certain medical or family care leaves. Paid time off (vacation or PTO) is offered to full-time and part-time employees based on work location, employment status, salary or hourly status (exempt/non-exempt), and years of continued or bridged service.
Certain roles, where market norms demand it, are eligible for various forms of incentive pay to drive performance and offer recognition for achieving financial and strategic results. For more information about our incentive pay plans, including eligibility, please refer to our Incentive Programs Summary.
For more information about benefits, LOA and paid time off, please refer to our Benefits Guide.
About us
As part of the Best Buy team, you’ll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life — in our stores, online and in customers’ homes.
Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We’re committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™
Best Buy is an equal opportunity employer.
Application deadline: Minimum of 5 days from the posting date. You can find that date above the job title at the top of the page.

Position Type: Full timePandoLogic. Keywords: Media Director, Location: Santa Ana, CA - 92701

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About BEST BUY

Sourced by ZipRecruiter

As part of the Best Buy team, you'll help us fulfill our purpose to enrich lives through technology. We bring that to life every day by humanizing and personalizing tech solutions for every stage of life -- in our stores, online and in customers' homes. Our culture is built on deeply supporting and valuing our amazing employees who make it all possible. We're committed to being a great place to work, where you can unlock unique career possibilities. Above all, we aim to provide a place where you can bring your full, authentic self to work now and into the future. Tomorrow works here.™

Industry

Retail

Company size

10,000+ Employees

Headquarters location

Richfield, MN, US

Year founded

1966

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