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Programmatic Strategist Jobs in Atlanta, GA (NOW HIRING)

AI Digital

Growth Director Managed Service

Atlanta, GA · On-site +1

... programmatic ecosystem. * Partnership Development & Management: Establish, manage, and scale strategic partnerships with agency and brand teams, focusing on creating long-term value for both AI ...

UNAVAILABLE

Associate Director, Strategy

Atlanta, GA · On-site

$106.78 - $119/hr

Act as the cross-team leader collaborating with Investment, Content, Strategy and Programmatic teams, as well as brand IAT to integrate all aspects of media ecosystem into media strategy * Establish ...

Convergint

Solutions Estimator 1

Duluth, GA · On-site

... strategies and market competitiveness. * Prepare and present accurate proposals to internal and external customers. * Assist in managing the estimating process for programmatic and recurring ...

Publicis Groupe Holdings B.V

Media Supervisor

Atlanta, GA · On-site

$73K - $116K/yr

Managers train Programmatic Analysts on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication * Strategically ...

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All JobsProgrammatic Strategist JobsProgrammatic Strategist Jobs in Atlanta, GA

Programmatic Strategist information

See Atlanta, GA salary details

$43.3K

$134.5K

$170.7K

How much do programmatic strategist jobs pay per year?

As of Aug 18, 2026, the average yearly pay for programmatic strategist in Atlanta, GA is $134,503.00, according to ZipRecruiter salary data. Most workers in this role earn between $116,800.00 and $151,000.00 per year, depending on experience, location, and employer.

What is a programmatic strategist?

A Programmatic Strategist is a digital marketing professional who develops and manages automated advertising campaigns using programmatic technology. They analyze data, select targeting options, and optimize ad performance across various platforms to achieve specific business goals. Programmatic Strategists work closely with clients, creative teams, and media partners to ensure ads reach the right audiences efficiently and effectively. Their expertise helps businesses maximize return on investment by leveraging real-time bidding and audience segmentation.

How does a programmatic strategist typically collaborate with sales, creative, and technical teams to execute successful campaigns?

A Programmatic Strategist works closely with sales teams to understand client objectives and translate them into actionable digital strategies. They collaborate with creative teams to ensure ad assets align with campaign goals and platform best practices, while also partnering with technical teams for seamless setup, tracking, and optimization. Regular cross-functional meetings and clear communication are essential to coordinate timelines, address challenges, and ensure campaign performance aligns with client expectations. This collaborative environment helps deliver cohesive and effective programmatic campaigns.

What are the key skills and qualifications needed to thrive as a programmatic strategist, and why are they important?

To thrive as a Programmatic Strategist, you need a strong understanding of digital advertising, data analysis, and campaign management, often backed by a degree in marketing or a related field. Familiarity with programmatic platforms such as Google DV360, The Trade Desk, and analytics tools like Google Analytics is typically required, along with certifications in programmatic advertising or digital marketing. Exceptional analytical thinking, problem-solving, and communication skills help you interpret data insights and collaborate with clients and internal teams. These skills ensure effective campaign optimization, maximize ROI, and drive successful digital marketing outcomes.

What is the difference between Programmatic Strategist vs Media Buyer?

AspectProgrammatic StrategistMedia Buyer
Primary FocusDeveloping and optimizing programmatic ad campaigns using data-driven strategiesPurchasing and negotiating ad space across various media channels
Skills & CertificationsData analysis, programmatic platforms, digital marketing certificationsNegotiation, media planning, ad platform certifications
Work EnvironmentDigital marketing agencies, in-house marketing teams, ad tech firmsMedia agencies, advertising departments, digital marketing teams

The Programmatic Strategist focuses on planning, analyzing, and optimizing programmatic ad campaigns using data and technology. In contrast, the Media Buyer primarily handles the purchasing and negotiation of ad space. While both roles work closely within digital advertising, the Programmatic Strategist emphasizes strategy and data analysis, whereas the Media Buyer concentrates on media placement and negotiations.

What are popular job titles related to Programmatic Strategist jobs in Atlanta, GA?

For Programmatic Strategist jobs in Atlanta, GA, the most frequently searched job titles are:

What job categories do people searching Programmatic Strategist jobs in Atlanta, GA look for?

The top searched job categories for Programmatic Strategist jobs in Atlanta, GA are:

Programmatic Strategist jobs near you
Infographic showing various Programmatic Strategist job openings in Atlanta, GA as of August 2026, with employment types broken down into 100% Full Time. Highlights an 24% In-person, 26% Hybrid, and 50% Remote job distribution, with an average salary of $134,503 per year, or $64.7 per hour.

Growth Director Managed Service

AI Digital

Atlanta, GA • On-site, Remote

Full-time

Re-posted 24 days ago

Job description

  • Strategic Prospecting: Identify, target, and develop a pipeline of high-potential accounts. You will play a key role in onboarding new clients and helping to grow the brand recognition of AI Digital in the programmatic ecosystem.
  • Partnership Development & Management: Establish, manage, and scale strategic partnerships with agency and brand teams, focusing on creating long-term value for both AI Digital and our partners. You will work closely with internal teams to ensure alignment between AI Digital's solutions and the needs of our partners, driving mutual growth and success.
  • AI Digital's Advocate & Voice in the Marketplace: Utilize your extensive network and deep knowledge of the programmatic industry to position AI Digital's solutions effectively to agency and brand stakeholders. Your goal will be to ensure our offerings are recognized as valuable, innovative, and essential in a rapidly evolving marketplace.

  • Bachelor's Degree: A solid educational foundation that supports the advanced understanding and communication of complex concepts in digital advertising.
  • 5+ Years of Experience: Demonstrated experience selling digital media managed services to independent agencies/brands. Your track record should reflect successful relationship-building and business development within the programmatic space.
  • Industry Expertise: A thorough understanding of the programmatic landscape and how each channel contributes to the marketing funnel. You should be highly knowledgeable in programmatic advertising (especially demand-side platforms, with additional expertise in supply-side or curation being a plus), as well as paid search and social media.
  • Tech-Savvy: Proficiency in sales CRM tools like HubSpot, with the ability to leverage these tools to manage relationships and drive sales efficiency.
  • Excellent Communication Skills: Capable of effectively collaborating with internal departments and external stakeholders, with the ability to convey complex ideas clearly and persuasively.

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