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Programmatic Media Analyst Jobs (NOW HIRING)

PMG

Programmatic Media Lead

Dallas, TX · On-site

Analyze campaign performance, identifying trends, risks, and opportunities while implementing ... What You Will Bring * 4+ years of experience in digital media and programmatic advertising, with a ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

... Programmatic and Engineering Support Services and Solutions to our Government and Commercial ... Leverage media listening tools to analyze, detect, and monitor trends and specific engagements ...

Sellers & Associates

Media Analyst

Arlington, VA · On-site

$60K - $70K/yr

Sellers & Associates LLC is seeking a versatile and detail-oriented  Media Analyst to join our ... Programmatic and Engineering Support Services and Solutions for our Government and Commercial ...

Cars Commerce

Programmatic Media Buyer

Chicago, IL · On-site

As a Programmatic Media Buyer, you'll plan, build, and execute programmatic video campaigns across ... You'll also partner closely with Marketing Analytics to design incrementally tests, connect ...

PMG

Programmatic Media Lead

Dallas, TX · On-site

Analyze campaign performance, identifying trends, risks, and opportunities while implementing ... What You Will Bring * 4+ years of experience in digital media and programmatic advertising, with a ...

PMG

Programmatic Media Lead

Dallas, TX

Analyze campaign performance, identifying trends, risks, and opportunities while implementing ... What You Will Bring * 4+ years of experience in digital media and programmatic advertising, with a ...

Tonic3

Senior Programmatic Media Manager

Irving, TX · Hybrid

$125K - $145K/yr

Senior Programmatic Media Manager Do you love blending technical skill with operational excellence ... Partner closely with Sales, Planning, Product, and Analytics teams to align on strategy, deliver ...

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Programmatic Media Analyst information

What is a programmatic media analyst?

A Programmatic Media Analyst is a digital marketing professional who specializes in managing and optimizing automated, data-driven advertising campaigns across various online platforms. They use programmatic technology and real-time bidding to buy and place ads efficiently, analyze performance data, and adjust strategies to maximize return on investment. Their work involves collaborating with media buyers, using analytics tools, and ensuring campaigns meet client goals. Programmatic Media Analysts need strong analytical skills, knowledge of ad tech platforms, and an understanding of digital marketing trends.

What are the key skills and qualifications needed to thrive as a programmatic media analyst?

To thrive as a Programmatic Media Analyst, you need a strong background in digital marketing, data analysis, and media planning, often supported by a degree in marketing, advertising, or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and analytics tools such as Google Analytics and Excel is typically required. Attention to detail, critical thinking, and strong communication skills help analysts optimize campaigns and articulate insights to stakeholders. These skills ensure effective ad spend, accurate campaign measurement, and successful delivery of client objectives in a fast-paced, data-driven environment.

What are some common challenges faced by programmatic media analysts, and how can they be addressed?

Programmatic Media Analysts often encounter challenges such as keeping up with rapidly evolving technology platforms, managing large datasets, and ensuring campaign accuracy. Staying current with industry trends and participating in ongoing training helps analysts adapt to new tools and best practices. Additionally, strong collaboration with both internal teams and external vendors is crucial for troubleshooting issues and optimizing campaign performance. Attention to detail and proactive communication are key to successfully navigating these challenges.

Is programmatic media analyst in demand?

Programmatic media analysts are in high demand due to the growth of digital advertising and data-driven marketing. They are skilled in using tools like demand-side platforms (DSPs) and analytics software, and their expertise is sought after across industries seeking to optimize ad campaigns and target audiences effectively.
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Infographic showing various Programmatic Media Analyst job openings in the United States as of August 2026, with employment types broken down into 1% Internship, 1% As Needed, 71% Full Time, 23% Part Time, 1% Temporary, and 3% Contract. Highlights an 82% Physical, 3% Hybrid, and 15% Remote job distribution.

Associate Director, Programmatic

CMI Media Group

Philadelphia, PA

$70K - $140K/yr

Full-time

Re-posted 21 days ago

Job description

Are you a strategic leader with a passion for Programmatic media and a deep understanding of the evolving digital landscape? CMI Media Group is seeking an experienced Associate Director, Programmatic to lead our programmatic initiatives and help shape the future of healthcare media.
As a key leader within our agency, the Associate Director, Programmatic will drive the strategy, development, and execution of programmatic media across channels-Display, Video, Native, Audio, CTV, DOOH, and more. You'll lead a high-performing team and serve as a thought leader, both internally and externally, representing CMI Media Group in the broader digital media community. This role is ideal for someone who thrives in a fast-paced, innovative environment and is eager to pioneer new approaches within the healthcare space.
What You'll Do
  • Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals.
  • Oversee planning and execution across platforms such as The Trade Desk, DV360, and others.
  • Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams.
  • Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance.
  • Evaluate and evolve our programmatic technology stack and supplier partnerships.
  • Provide strategic thought leadership and represent CMI at industry events and forums.
  • Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media.
  • Recruit, mentor, and grow top talent within the programmatic team.
  • Continuously optimize internal processes for campaign management, reporting, and performance analysis.
What We're Looking For
  • 5+ years of experience managing programmatic campaigns with DSPs (e.g., The Trade Desk, DV360), or equivalent SSP experience.
  • Deep expertise in the programmatic ecosystem, including publishers, platforms, and data partners.
  • Strong background in video, CTV, and audio a plus.
  • Excellent project management, analytical, and problem-solving skills.
  • Strong communicator-confident in presenting ideas, strategies, and results to clients and internal teams.
  • Proven team leader with experience developing and managing direct reports.
  • Advanced Excel skills (pivot tables, v-lookups) and ability to interpret large data sets.
  • A passion for innovation and learning new technologies.
  • Bachelor's degree in Marketing, Business, Analytics, or related field preferred,
  • Healthcare/pharmaceutical media experience is a plus.

The base salary for this position at the time of this posting may range from $70,000 to $140,000. Individual compensation varies based on job related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit WPP Benefits for more details.

Employment Type: Professional

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