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Programmatic Media Analyst Jobs (NOW HIRING)

Citi

Programmatic Media Group Manager

Irving, TX · On-site

Deep Analytical & Optimization Leadership: Direct the application of advanced analytical insights, guiding the team in identifying actionable strategies from deep programmatic metrics including ...

Robert Half

Programmatic Media Trader

Denver, CO · On-site

$55K - $75K/yr

Collaborate with Search, Social, Analytics, and Creative teams to connect programmatic efforts with ... Demonstrated ability to manage large-scale media investments, including budgets totaling $1MM or ...

Tatari

Programmatic Media Manager

New York, NY · Hybrid

$80K - $100K/yr

Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising ... As a Programmatic Media Manager, you will own performance outcomes for Streaming TV and OLV ...

Tatari

Programmatic Media Manager

New York, NY · On-site

$80K - $100K/yr

Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising ... As a Programmatic Media Manager, you will own performance outcomes for Streaming TV and OLV ...

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Programmatic Media Analyst information

What is a programmatic media analyst?

A Programmatic Media Analyst is a digital marketing professional who specializes in managing and optimizing automated, data-driven advertising campaigns across various online platforms. They use programmatic technology and real-time bidding to buy and place ads efficiently, analyze performance data, and adjust strategies to maximize return on investment. Their work involves collaborating with media buyers, using analytics tools, and ensuring campaigns meet client goals. Programmatic Media Analysts need strong analytical skills, knowledge of ad tech platforms, and an understanding of digital marketing trends.

What are the key skills and qualifications needed to thrive as a programmatic media analyst?

To thrive as a Programmatic Media Analyst, you need a strong background in digital marketing, data analysis, and media planning, often supported by a degree in marketing, advertising, or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and analytics tools such as Google Analytics and Excel is typically required. Attention to detail, critical thinking, and strong communication skills help analysts optimize campaigns and articulate insights to stakeholders. These skills ensure effective ad spend, accurate campaign measurement, and successful delivery of client objectives in a fast-paced, data-driven environment.

What are some common challenges faced by programmatic media analysts, and how can they be addressed?

Programmatic Media Analysts often encounter challenges such as keeping up with rapidly evolving technology platforms, managing large datasets, and ensuring campaign accuracy. Staying current with industry trends and participating in ongoing training helps analysts adapt to new tools and best practices. Additionally, strong collaboration with both internal teams and external vendors is crucial for troubleshooting issues and optimizing campaign performance. Attention to detail and proactive communication are key to successfully navigating these challenges.

Is programmatic media analyst in demand?

Programmatic media analysts are in high demand due to the growth of digital advertising and data-driven marketing. They are skilled in using tools like demand-side platforms (DSPs) and analytics software, and their expertise is sought after across industries seeking to optimize ad campaigns and target audiences effectively.
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Infographic showing various Programmatic Media Analyst job openings in the United States as of September 2026, with employment types broken down into 100% Full Time. Highlights an 100% In-person job distribution.

Programmatic Media Buyer

San Francisco, CA • On-site

MW Partner
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Re-posted 5 days ago

Job description

MW Partners is currently seeking a Programmatic Media Buyer to work for our client who is a global leader in multimedia and creativity software products.

Responsibilities and duties:

  • Execute programmatic campaigns, ensuring campaigns are built, launched, optimized, and reported on successfully and within specified scope
  • Vet and qualify inbound campaign assignments; lead discovery phase with Marketing and Media Strategy teams to define campaign parameters (budget, timing, objective, goals, audience targeting) and secure ad assets (creative assets and landing destinations) for media buyers
  • Engage Analytics & Operations and WebDev teams to fulfill pre-launch campaign measurement requirements
  • Set and manage timing and deliverable expectations with campaign stakeholders and ensure key deadlines are met
  • Monitor campaign performance across Media Buyers on an ongoing basis and ensure campaigns are meeting expectations
  • Analyze campaign performance data and action on optimizations across multiple DSP's

Requirements:

  • 1 year of hands-on, in-platform programmatic display and YouTube at an agency, media trading desk, or media vendor required.
  • 1+ year of managing programmatic media planning or buying workflows
  • Working proficiency with Excel (pivot tables, lookups, etc.)
  • Experience optimizing media toward multi-touch attribution data preferred
  • Experience with FlashTalking ad serving tools and Client Audience Manager DMP preferred
  • Bachelor's Degree
  • Hands-on experience DSP platforms including DV360, Yahoo/Verizon, TTD, and the Client Ad Cloud.
  • Experience managing end-to-end programmatic media planning and buying workflows-from discovery phase through post-mortem reporting
  • Solid comprehension of programmatic media optimization concepts and able to communicate them clearly to non-technical audiences
  • Broad understanding of the programmatic media and paid social landscape
  • Ability to analyze and draw meaningful and actionable insights from data
  • Excellent time management and multitasking skills

For a confidential discussion or to find out more, contact Ashutosh Nayak on 909-206-4168 or apply now.