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Programmatic Director Jobs in Baltimore, MD (NOW HIRING)

Moore DM Group LLC

Account Director

Lanham, MD · On-site

$80K - $95K/yr

Description The Account Director (AD) is a senior client services leader responsible for the ... This includes programmatic video, CTV, programmatic display, email, texting, and some social ads.

Umd

McNair Program Director

College Park, MD · On-site

Direct the development of program planning, design, and implementation of evaluation tools. Lead ... programmatic aspects of the McNair grant goals, objectives, outcomes, preparation of the grant ...

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All JobsProgrammatic JobsProgrammatic Director JobsProgrammatic Director Jobs in Baltimore, MD

Programmatic Director information

See Baltimore, MD salary details

$31.2K

$120.8K

$180.4K

How much do programmatic director jobs pay per year?

As of Jul 17, 2026, the average yearly pay for programmatic director in Baltimore, MD is $120,793.00, according to ZipRecruiter salary data. Most workers in this role earn between $80,420.00 and $150,788.00 per year, depending on experience, location, and employer.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the key skills and qualifications needed to thrive as a Programmatic Director, and why are they important?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a Programmatic Director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is a Programmatic Director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.
What are the most commonly searched types of Programmatic jobs in Baltimore, MD? The most popular types of Programmatic jobs in Baltimore, MD are:
What job categories do people searching Programmatic Director jobs in Baltimore, MD look for? The top searched job categories for Programmatic Director jobs in Baltimore, MD are:
Programmatic Director jobs near you
Account Director

Account Director

Moore DM Group LLC

Lanham, MD • On-site

$80K - $95K/yr

Full-time

Medical, PTO

Re-posted 18 days ago

Job description

Description
The Account Director (AD) is a senior client services leader responsible for the overall health, performance, and growth of assigned client accounts. In addition to strategic leadership and client ownership, this is a highly hands-on role that requires active involvement in day-to-day program execution, problem solving, and the development and refinement of client-facing deliverables.
The Account Director regularly dives into program details, reviews outputs, contributes to key deliverables, and steps in as needed to ensure quality, accuracy, and performance. While execution support is provided by Account Managers and Account Executives, the AD remains closely engaged in the work itself and is ultimately accountable for both strategy and execution.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels, and devices. We are an innovation-led company that is the largest data, media, and marketing company in North America, serving the purpose-driven industry with clients across education, association, political and commercial sectors.
Moore Media & Digital, a division of Moore, work to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media, where you know who the person is you are targeting. This includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part of this is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Your Impact:
  • Serve as the senior point of accountability for client relationships
  • Establish and maintain trusted, consultative partnerships with client stakeholders
  • Lead annual planning, quarterly strategy discussions, and performance evaluations
  • Translate results and data into clear insights, implications, and recommended actions
  • Proactively identify risks, challenges, and opportunities across assigned programs
  • Set and manage client expectations related to scope, timing, and outcomes
  • Ensure client communication is clear, consistent, and aligned across the team
  • Oversee and actively guide all aspects of DRTV/CTV program execution across creative, media, and response channels
  • Review and ensure all deliverables are completed on time, accurate, and client-ready
  • Identify, investigate, and help resolve program issues across call center, data flow, creative, and media performance
  • Monitor and analyze program performance, ensuring insights are translated into clear actions
  • Support and guide the development of client-facing deliverables, including decks, memos, and KPI narratives
  • Own financial health of assigned accounts, including reviewing and validating budgets, pacing, and forecasts
  • Analyze performance trends and contribute to recommendations tied to spend, efficiency, and growth opportunities
  • Ensure accurate budget tracking, reporting, and billing in partnership with internal teams
  • Review financial performance regularly and help course-correct as needed to meet client goals
  • Lead, mentor, and develop Account Managers and Account Executives
  • Provide clear direction, prioritization, and ongoing feedback to support strong execution
  • Review work and provide actionable input on deliverables, ensuring quality and consistency before client delivery
  • Act as an escalation point for team and client challenges, supporting resolution and decision-making
  • Partner closely with media, analytics, creative, and call center teams to align on strategy and execution
  • Engage directly with internal teams to review, refine, and strengthen program outputs and recommendations
  • Support the development and execution of testing strategies and optimization initiatives
  • Contribute to problem-solving across functions to ensure seamless program performance
  • Identify opportunities for account growth, expanded scope, or increased investment
  • Support renewals, scope expansions, and strategic initiatives
  • Collaborate with leadership and cross-functional teams to improve ways of working
  • Contribute to best practices, process improvements, and team development within the Client Services department
  • Represent Moore Media with professionalism and credibility at all times

Your Profile:
  • Bachelor's Degree (B.A. or B.S.) or equivalent from an accredited college or university. Degree in Marketing, Business, or Communications preferred.
  • 10+ years of experience in client services, account leadership, or related roles, with responsibility for complex programs
  • Ability to manage a high volume of projects on time-sensitive deadlines, managing resources effectively
  • Experience in nonprofit fundraising and/or direct response marketing, with a strong emphasis on DRTV and multi-channel integration
  • Minimum of 5 years of experience in leadership or supervisory capacity, including direct people management
  • Proven experience owning client relationships, budgets, and performance outcomes
  • Demonstrated ability to lead teams, manage senior stakeholders, and drive strategic recommendations

How We'll Support You:
  • Join the largest marketing and fundraising company in North America, serving the nonprofit industry, where we prioritize innovation and professional growth.
  • Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
  • To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
  • Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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