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Programmatic Digital Jobs in West Virginia (NOW HIRING)

Product Owner

WV · On-site +1

... digital transformation. Work visa sponsorship will not be provided for this role. HOW A PRODUCT ... and provide programmatic expertise through all phases to deliver scalable solutions * Lead ...

Powered by the relentless innovation of the open source community, Cloudera advances digital ... Establish, evolve, and manage the programmatic operating rhythm for the global Applied AI ...

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Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in West Virginia?

For Programmatic Digital jobs in West Virginia, the most frequently searched job titles are:

What job categories do people searching Programmatic Digital jobs in West Virginia look for?

The top searched job categories for Programmatic Digital jobs in West Virginia are:

What cities in West Virginia are hiring for Programmatic Digital jobs?

Cities in West Virginia with the most Programmatic Digital job openings:

Infographic showing various Programmatic Digital job openings in West Virginia as of August 2026, with employment types broken down into 80% Full Time, 14% Part Time, 1% Temporary, and 5% Contract. Highlights an 89% Physical, 3% Hybrid, and 8% Remote job distribution.

Product Owner

GDIT

WV • On-site, Remote

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 21 days ago


General Dynamics Information Technology rating

7.8

Company rating: 7.8 out of 10

Based on 63 frontline employees who took The Breakroom Quiz

88th of 225 rated it services


Job description

Type of Requisition:

Regular

Clearance Level Must Currently Possess:

None

Clearance Level Must Be Able to Obtain:

None

Public Trust/Other Required:

MBI (T2)

Job Family:

Software Engineering

Job Qualifications:

Skills:

Agile Methodology, CMS, Team Leadership

Certifications:

None

Experience:

9 + years of related experience

US Citizenship Required:

No

Job Description:

GDIT is your place to make meaningful contributions to challenging projects and grow a rewarding career. Seize your opportunity to make a personal impact as a Product Owner supporting t the Centers for Medicare & Medicaid Services (CMS) Premium Stabilization Program (PSP) and EDGE programs. Our work depends on Product Owner with a Consultant Mindset to lead the evolution of our Salesforce platform. You will act as the bridge between business stakeholders and technical teams, ensuring the Salesforce ecosystem delivers maximum value to the organization. You'll approach problems strategically, ask the right questions, challenge the status quo, and align platform capabilities with business goals. You will be required to perform several diverse functions, from participating and contributing to technical tasks to leading development and infrastructure projects across the FSSSO program's enterprise. This is more than just a product role - it's a strategic partnership role at the heart of our digital transformation. Work visa sponsorship will not be provided for this role.

HOW A PRODUCT OWNER WILL MAKE AN IMPACT:

  • Maintain the Salesforce product roadmap, prioritizing enterprise features, enhancements, new products, and tools based on business value

  • Act as the voice of the customer and key liaison between business users, IT teams, and Salesforce developers

  • Elicit and document requirements through stakeholder interviews, workshops, and data analysis

  • Translate complex business needs into user stories, acceptance criteria, and technical specifications

  • Collaborate with Salesforce admins, developers, testers and solution architects and provide programmatic expertise through all phases to deliver scalable solutions

  • Lead enterprise backlog grooming, sprint planning, and user acceptance testing, ensuring proper bandwidth utilization, timely ticket resolution and compliance

  • Providing timely schedule inputs, risk alerts, and status reporting to program management

  • Working complex helpdesk cases for assigned product and program areas

  • Supporting demos, briefings, and presentations to CMS and internal leadership.

  • Acting as the voice of the customer by synthesizing user needs, policy constraints, technical considerations, and program deadlines.

  • Ensure the clarity, accuracy, and efficiency of the program's technical processes and documentation, including standard operating procedures and workflows, process and email templates, monthly architectural updates, System Design Document (SDD), semi-annual security testing documentation, and Technical Review Board (TRB) documentation

  • Document and manage meeting minutes, action items and blockers, ensuring timely completion and appropriate follow-up

CONSULTANT MINDSET - WHAT SETS YOU APART:

  • Strategic Thinker: You look beyond immediate needs and understand the bigger picture

  • Problem Solver: You break down complex problems and design actionable solutions

  • Technical Translator: You can translate technical requirements into business language and vice versa

  • Change Agent: You drive user adoption and champion continuous improvement

  • Empathetic Listener: You actively listen to stakeholder needs and challenge assumptions constructively

  • Influencer: You build trust, manage expectations, and lead with credibility

REQUIRED QUALIFICIATIONS:

  • Bachelor's degree and 9+ years of experience as a Product Owner, Business Analyst, or similar role, having supported Application Programming Interface (APIs), system integrations, and/or data exchange

  • In-depth experience with Agile/Scrum methodologies and tools, including Jira and Confluence

  • Proven ability to work with cross-functional teams in a dynamic, fast-paced environment

  • Experience leading large teams, managing work and action items for 7+ projects simultaneously, with the ability to prioritize and adjust rapidly to shifts in priorities

  • Excellent oral, written and presentation communication skills, with a demonstrated ability to communicate complex technical topics to various stakeholders, management levels, and non-technical audiences, and to independently lead various development and architecture meetings, such as weekly development team meetings, exploration deep dives, and ad-hoc architecture and technical calls

  • Ability to gather and analyze information skillfully and develop alternative solutions, resolving issues with minimal oversight

  • Experience working with Centers for Medicare and Medicaid Services (CMS) or similar federal agency, preferably within the Department of Health and Human Services (HHS)

  • General understanding of CMS Section 508 compliance requirements

  • Candidate must have resided in the U.S. 3 out of the last 5 years

  • Candidate must be willing and able to obtain a CMS Public Trust clearance

PREFERRED QUALIFICIATIONS:

  • Hands-on technical experience with Salesforce Service Cloud, Salesforce Experience Cloud and/or Lightening Components

  • Active Salesforce certification(s)

  • Hands-on experience with Snowflake, AWS and OWN

  • Hands-on experience developing automation testing scripts

  • Experience with software DevSecOps/DevOps pipeline processes and tools

GDIT IS YOUR PLACE:

  • 401K with company match

  • Comprehensive health and wellness packages

  • Professional growth opportunities including paid education and certifications

  • Cutting-edge technology you can learn from

  • Rest and recharge with paid vacation and holidays

The likely salary range for this position is $112,840 - $149,500. This is not, however, a guarantee of compensation or salary. Rather, salary will be set based on experience, geographic location and possibly contractual requirements and could fall outside of this range.

Scheduled Weekly Hours:

40

Travel Required:

Less than 10%

Telecommuting Options:

Remote

Work Location:

Any Location / Remote

Additional Work Locations:

Total Rewards at GDIT:

Our benefits package for all US-based employees includes a variety of medical plan options, some with Health Savings Accounts, dental plan options, a vision plan, and a 401(k) plan offering the ability to contribute both pre and post-tax dollars up to the IRS annual limits and receive a company match. To encourage work/life balance, GDIT offers employees full flex work weeks where possible and a variety of paid time off plans, including vacation, sick and personal time, holidays, paid parental, military, bereavement and jury duty leave. GDIT typically provides new employees with 15 days of paid leave per calendar year to be used for vacations, personal business, and illness and an additional 10 paid holidays per year. Paid leave and paid holidays are prorated based on the employee's date of hire. The GDIT Paid Family Leave program provides a total of up to 160 hours of paid leave in a rolling 12 month period for eligible employees. To ensure our employees are able to protect their income, other offerings such as short and long-term disability benefits, life, accidental death and dismemberment, personal accident, critical illness and business travel and accident insurance are provided or available. We regularly review our Total Rewards package to ensure our offerings are competitive and reflect what our employees have told us they value most.

Our Identity Verification Process:

As part of the hiring process, we will ask you to complete an identity verification process that leverages advanced biometrics and artificial intelligence to ensure authenticity and protect against identity fraud. You are expected to be on camera during virtual interviews. We reserve the right to take your picture to verify your identity and prevent fraud. By proceeding, you authorize the collection, processing, and use of your biometric data for identity verification and security purposes.

About Our Work:

We are GDIT. A global technology and professional services company that delivers technology solutions and mission services to every major agency across the U.S. government, defense and intelligence community. Our 26,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. We operate across 50+ countries worldwide, offering leading mission-ready capabilities in AI, cloud, cyber and software development.Join our Talent Community to stay up to date on our career opportunities and events at

gdit.com/tc.

Equal Opportunity Employer / Individuals with Disabilities / Protected Veterans

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About General Dynamics Information Technology

Sourced by ZipRecruiter

GDIT is a global technology and professional services company that delivers technology solutions and mission services to every major agency across the U.S. government, defense, and intelligence community. Its 30,000 experts extract the power of technology to create immediate value and deliver solutions at the edge of innovation. The company operates across 50+ countries worldwide, offering leading capabilities in digital modernization, AI/ML, cloud, cyber, and application development.

Industry

It services

Company size

10,000+ Employees

Headquarters location

Falls Church, VA, US