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Programmatic Director Jobs in West Virginia (NOW HIRING)

Goucher

$90K - $106K/yr

The Director of Institutional Effectiveness is responsible for providing and presenting ... programmatic and policy improvements. 5%G. Create systems for effective data collection and ...

Appalachian Voices

Position Details The Director of Strategic Advancement will work closely with organizational ... Engage with senior leadership to support programmatic planning and work with program leads to ...

WESTCARE FOUNDATION INC

Program Director

Buckhannon, WV · On-site

$75 - $105/hr

The Program Director for West Virginia is responsible for overseeing and optimizing operations ... Ensures all grants and contracts are properly administered, and adheres to all programmatic and ...

WVJC | UCI | EOC

Career Management

Morgantown, WV · On-site

Career Management Director Our Career Management department is in need for a technically-savvy ... Achieve programmatic and institutional placement rate goals for online programs * Assist alumni ...

WVJC

Career Management

Morgantown, WV · On-site

Career Management Director Our Career Management department is in need for a technically-savvy ... Achieve programmatic and institutional placement rate goals for online programs * Assist alumni ...

William Paterson University

Position Summary The Associate Director of Corporate and Foundation Relations supports the ... programmatic priorities. * Assist in coordinating institutional review and submission processes for ...

WestCare Inc

Program Director (52208)

Buckhannon, WV · On-site

$72 - $88/hr

The Program Director for West Virginia is responsible for overseeing and optimizing operations ... Ensures all grants and contracts are properly administered, and adheres to all programmatic and ...

WESTCARE INC

Program Director (52208)

Buckhannon, WV · On-site

$80K/yr

The Program Director for West Virginia is responsible for overseeing and optimizing operations ... Ensures all grants and contracts are properly administered, and adheres to all programmatic and ...

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Programmatic Director information

See West Virginia salary details

$28.6K

$110.8K

$165.4K

How much do programmatic director jobs pay per year?

As of Aug 22, 2026, the average yearly pay for programmatic director in West Virginia is $110,751.00, according to ZipRecruiter salary data. Most workers in this role earn between $73,734.00 and $138,251.00 per year, depending on experience, location, and employer.

What is a programmatic director?

A Programmatic Director is a senior professional responsible for overseeing and optimizing programmatic advertising strategies within an organization. They manage teams and campaigns that use automated technology to buy and place digital advertisements in real time. Programmatic Directors analyze data, work with multiple platforms, and coordinate with clients or internal stakeholders to ensure marketing objectives are met efficiently. Their role is crucial in driving performance, maximizing ROI, and staying up to date with the latest trends in digital advertising.

What are the key skills and qualifications needed to thrive as a programmatic director?

To thrive as a Programmatic Director, you need deep expertise in digital marketing, data analysis, and campaign strategy, often supported by a degree in marketing or a related field. Familiarity with programmatic ad platforms (such as The Trade Desk, DV360), data management platforms (DMPs), and industry certifications like Google Ads or IAB Digital Media Buying & Planning are typically required. Strong leadership, strategic thinking, and excellent communication skills help drive teams and foster client relationships. These skills are crucial for efficiently managing large-scale digital campaigns, optimizing performance, and delivering measurable results for clients.

What are some of the main challenges a programmatic director faces when managing multi-channel advertising campaigns?

Programmatic Directors often encounter challenges such as ensuring seamless integration across multiple platforms, maintaining transparency in campaign performance, and staying updated with rapidly evolving ad technologies. Balancing client expectations with budget constraints and navigating complex data privacy regulations are also common hurdles. Effective communication and close collaboration with cross-functional teams, including data analysts, creative, and sales, are essential to overcoming these challenges and delivering successful campaign outcomes.

What is the difference between Programmatic Director vs Media Buyer?

AspectProgrammatic DirectorMedia Buyer
ResponsibilitiesOversees programmatic advertising strategies, manages teams, and optimizes digital ad campaigns across platforms.Executes media plans by purchasing ad space, negotiating rates, and managing campaign placements.
Required SkillsData analysis, digital marketing, campaign management, leadershipNegotiation, media planning, digital advertising platforms
Work EnvironmentStrategic, managerial, often in an agency or corporate marketing teamOperational, hands-on, often in media agencies or advertising firms

The Programmatic Director focuses on strategic oversight and management of digital advertising campaigns using automation and data-driven techniques, while the Media Buyer handles the execution and purchasing of ad space. Both roles require digital marketing knowledge, but the Programmatic Director has a broader strategic scope and leadership responsibilities.

What are the most commonly searched types of Programmatic jobs in West Virginia?

The most popular types of Programmatic jobs in West Virginia are:

What are popular job titles related to Programmatic Director jobs in West Virginia?

For Programmatic Director jobs in West Virginia, the most frequently searched job titles are:

What job categories do people searching Programmatic Director jobs in West Virginia look for?

The top searched job categories for Programmatic Director jobs in West Virginia are:

What cities in West Virginia are hiring for Programmatic Director jobs?

Cities in West Virginia with the most Programmatic Director job openings:

Programmatic Director jobs near you

Director, Performance Growth

Viral Nation Inc.

Charleston, WV

Full-time

Re-posted 27 days ago

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We're driven to push boundaries and think beyond today to deliver strategies, and we're just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

The Director, Performance Growth is the public-facing growth lead for Viral Nation's integrated social offering, with performance marketing (paid social led) at the center. You are a key lead in new business and existing-client growth pitches, the internal champion who aligns and educates teams on performance marketing, the senior point of contact for agency business partners, and Viral Nation's spokesperson at industry events. You work hand in hand with the Performance Marketing delivery team to surface industry shifts and growth opportunities for clients.

What You'll Do Here:

  • Serve as a key lead in new business and existing-client growth pitches, owning the performance narrative and integrated recommendations.
  • Lead internal alignment and education on performance marketing (paid social led) across integrated teams, raising fluency in performance value, capabilities, and outcomes among influencer, owned, earned, and creative partners.
  • Own Viral Nation's senior, agency-level relationships with platform partners (Meta, TikTok, Google, Pinterest, Snapchat, LinkedIn, Reddit, and DSPs) — serving as the primary point of contact for partnership development, co-marketing, and first access to alphas and betas, then routing those opportunities to the Performance Marketing delivery team for in-account application.
  • Represent Viral Nation at industry events, panels, and partner forums as the spokesperson for its integrated social offering, spanning performance marketing services and integration across influencer, owned, earned, and paid.
  • Work directly with the Performance Marketing team supporting clients to ensure industry changes are shared and new opportunities are surfaced with clients.
  • Partner with Strategy, Business Development, and Client Services to embed performance media into every integrated marketing plan presented to prospects and clients.
  • Build strong relationships with Client Service leads to Identify organic growth opportunities across the existing book and build the case for expanded scopes.
  • Bring emerging opportunities (platform alphas and betas, new channels, measurement innovations, AI-enabled capabilities) to clients and pitches.
  • Develop and maintain Viral Nation's performance marketing point of view, capabilities deck, and case study library with Marketing and Business Development.
  • Provide strategic guidance to Performance Marketing leadership on practice-level growth bets and capability investments.

What You Need To Have:

  • 8+ years of performance marketing experience across paid social (primary), paid search, and programmatic. Experience in a dedicated growth role is highly preferred.
  • Strong agency-side experience, with a proven track record of leading performance strategy development and presentation; new business pitch experience preferred.
  • Strong cross-functional collaboration across Strategy, Creative, Influencer, Business Development, and Client Services on integrated social plans.
  • Deep expertise across paid social (Meta, TikTok, Pinterest, Snapchat, LinkedIn, Reddit), paid search (Google, Performance Max), and programmatic (Display, Video, DOOH).
  • Excellent executive-level communication and storytelling, with comfort as a public spokesperson at events.
  • Strong understanding of measurement frameworks (attribution, incrementality, MMM) and the evolving privacy and signal-loss landscape.
  • Strong commercial instincts, able to identify revenue opportunities and articulate the business case to clients.
  • Proficiency in the Google / Microsoft Suite and project management platforms (monday.com, Asana, or comparable).
  • Comfort operating in a high-growth, fast-paced environment with frequent context-switching across pitches, clients, and internal initiatives.
Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.
AI in Recruitment:
Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates – our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.