ZipRecruiter

Log In

1

Programmatic Digital Jobs in Nevada (NOW HIRING)

Opportunity Village

GRANT MANAGER

Las Vegas, NV · On-site

Maintain organized physical and digital records of grant applications, reports, and donor ... reports, programmatic updates, and other written materials for internal and external audiences.

Opportunity Village

GRANT MANAGER

Las Vegas, NV · On-site

Maintain organized physical and digital records of grant applications, reports, and donor ... reports, programmatic updates, and other written materials for internal and external audiences.

next page

Showing results 1-20

All JobsProgrammatic Digital JobsProgrammatic Digital Jobs in Nevada

Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Nevada? For Programmatic Digital jobs in Nevada, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Nevada look for? The top searched job categories for Programmatic Digital jobs in Nevada are:
What cities in Nevada are hiring for Programmatic Digital jobs? Cities in Nevada with the most Programmatic Digital job openings:
Programmatic Digital jobs near you
Ad Tech Specialist

Ad Tech Specialist

MassMedia Marketing, Advertising, PR

Las Vegas, NV • On-site, Remote

Contractor

Medical, Dental, Vision, Retirement, PTO

Re-posted 18 days ago

Job description

MassMedia Marketing, Advertising, PR is a fast-growing advertising and public relations agency headquartered in Las Vegas, NV, with offices in Phoenix and Orange County. We are a results-driven, award-winning firm with deep expertise in the hospitality, consumer services, and healthcare sectors. We work in an open environment where ideas are shared across all disciplines, and there are ample opportunities for advancement based on excellence.

We're looking for a Ad Tech Specialist with a strong technical foundation in tracking implementation, tag architecture, and data engineering to join our growing team. This is not a media buying role - it sits at the intersection of ad tech and development, requiring someone comfortable reading and writing code, working in browser dev tools, and building measurement infrastructure that powers campaign performance across our client portfolio.

Key Responsibilities:

Tracking Architecture & Implementation

  • Design, build, and own end-to-end conversion tracking solutions across Google Ads, Meta, programmatic platforms, and emerging ad tech stacks.
  • Develop and maintain complex Google Tag Manager (GTM) container setups, including custom HTML tags, JavaScript variables, data layer pushes, and regex-based trigger logic.
  • Implement server-side tagging solutions and configure GTM server containers to support first-party data collection and cookie consent frameworks.
  • Integrate offline and CRM conversion data into ad platforms via hashed audience uploads, enhanced conversions, and Conversions API (CAPI) implementations.
  • Write and maintain custom JavaScript for advanced tracking scenarios - event listeners, DOM manipulation, dynamic parameter capture - where out-of-box tag templates fall short.
  • Debug and resolve tracking discrepancies using Chrome DevTools, GTM Preview/Debug mode, pixel helper extensions, and platform-native diagnostics.

Data Infrastructure & Analytics

  • Build and manage data pipelines that connect ad platforms, analytics tools, and client CRM or backend systems (e.g., via GA4 event schemas, BigQuery exports, or API-based data pulls).
  • Develop and maintain performance dashboards and automated reporting workflows in TapClicks, Looker Studio, Tableau, or similar platforms - connecting raw data sources directly rather than relying solely on manual exports.
  • Maintain rigorous QA processes for all tracking deployments: pre-launch checklists, post-launch audits, and ongoing monitoring for data drift or breakage.
  • Analyze attribution data across models (last-click, data-driven, MTA) and communicate implications clearly to internal teams and clients.

Cross-Functional Collaboration

  • Partner with media planners, account teams, and client engineering contacts to scope and execute tracking requirements for new campaigns and site launches.
  • Serve as the internal technical authority on measurement - advising on what can and can't be tracked, and proposing solutions when standard approaches don't apply.
  • Document all tracking architectures, tag taxonomies, and QA procedures to ensure knowledge continuity across the team.
  • Stay current on browser privacy changes (ITP, third-party cookie deprecation), platform measurement updates, and evolving standards like the Privacy Sandbox.

Requirements

  • 2-5 years of experience in ad operations, marketing technology, or a technical digital marketing role - agency experience strongly preferred.

  • Demonstrated ability to write JavaScript; experience reading HTML/CSS sufficient to identify tracking integration points in page source.

  • Advanced Google Tag Manager expertise: custom tags, data layer schema design, server-side containers.

  • Hands-on experience with Meta Conversions API, Google Enhanced Conversions, and platform-native measurement tools.

  • Working knowledge of GA4 event architecture, DebugView, and raw data access via BigQuery or API.

  • Familiarity with ad verification, viewability, and brand safety tag integrations (IAS, MOAT, DV) is a plus.

  • Experience with programmatic platforms and DSPs a strong plus.

  • Strong analytical instincts - you notice when numbers don't add up and you dig until you know why.

  • Excellent communication skills: you can explain a server-side tagging architecture to a client who has never opened DevTools.

  • Bachelor's degree in marketing, information systems, computer science, or a related field - or equivalent demonstrated technical experience.

Benefits

At MassMedia, we pride ourselves on hiring top talent and we work hard to provide benefits that make our team members' lives better.

  • Competitive salaries and opportunity for advancement; we always strive to promote from within!
  • Annual team bonus incentives based on achieving individual and company goals
  • Hybrid work model with flexible in-office/remote schedule
  • Medical, dental and vision plans for you and your family and financial protection
  • 401(k) plan with 3% company matching program
  • Generous paid time off - up to 4 weeks off each year plus 11 paid holidays and your birthday off!
  • Paid maternity leave
  • Professional development, industry training opportunities, and career advancement from within
  • Mileage reimbursement for work-related travel

Interested and qualified candidates should apply by submitting a cover letter, resume & salary requirements. Please no phone calls.

Apply