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Programmatic Digital Jobs in Alabama (NOW HIRING)

DCS Corporation

Graphic Designer

Huntsville, AL

... and digital content. Create visual concepts that simplify and clarify technical and programmatic information for DOW and national security audiences. Create branding and visual identity efforts ...

DCS CORPORATION

Graphic Designer

Huntsville, AL · On-site

... and digital content. Create visual concepts that simplify and clarify technical and programmatic information for DOW and national security audiences. Create branding and visual identity efforts ...

Istari Digital

Sr. Program Manager

Huntsville, AL · On-site

$118K - $177K/yr

... and programmatic reporting standards. * PMP, PgMP, or other program management certifications. * Experience with technical programs involving secure networks, digital engineering, or software ...

Istari Digital

Sr. Program Manager

Huntsville, AL

$114K - $114K/yr

... and programmatic reporting standards. * PMP, PgMP, or other program management certifications. * Experience with technical programs involving secure networks, digital engineering, or software ...

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Programmatic Digital information

What is a Programmatic Digital Specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What are the key skills and qualifications needed to thrive as a Programmatic Digital Specialist, and why are they important?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in Programmatic Digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.
What are popular job titles related to Programmatic Digital jobs in Alabama? For Programmatic Digital jobs in Alabama, the most frequently searched job titles are:
What job categories do people searching Programmatic Digital jobs in Alabama look for? The top searched job categories for Programmatic Digital jobs in Alabama are:
What cities in Alabama are hiring for Programmatic Digital jobs? Cities in Alabama with the most Programmatic Digital job openings:
Programmatic Digital jobs near you

Junior Campaign Manager

Publicis Groupe Holdings B.V

Birmingham, AL • On-site

$39K - $47K/yr

Other

Medical, Dental, Vision, Retirement, PTO

Posted 9 hours ago

Key responsibilities

  • Plan, implement, manage, and optimize digital media campaigns and addressable programs for assigned agency clients.

  • Collaborate with internal teams and media partners to ensure accurate campaign execution, reporting, and communication.

  • Maintain campaign materials, conduct campaign QA, and assist in developing client-facing performance reports.

Job description

Company Description
Martin Retail Group, partnering with Leo Burnett, has served the automotive industry for more than 40 years. Based in Birmingham, Alabama with eight regional offices, we are one of the nation's largest automotive retail advertising and media spot buying agencies in the country. We work hard, innovate, and deliver the best solutions to drive business for our clients while offering employees work-life balance and a family-friendly, enjoyable environment.
Overview
The Junior Campaign Manager will play a critical role leading all aspects of accounts that they will plan, implement and optimize digital campaigns.
Responsibilities
  • Work closely with Strategic Investment, Media Ops, Activation and Traffic / Ad Ops to implement campaigns and provide media solutions
  • Plan, manage, and monitor and collaborate with trading teams on optimizations for digital media campaigns and addressable programs for assigned agency clients including reconciling invoices for payment
  • Understand agency's digital and audience strategy to be able to effectively communicate with agency partners, clients and collaborators and integrate into media plans
  • Demonstrate diligence, attention to detail and adherence to programmatic and addressable procedures throughout the full programmatic campaign life cycle
  • Maintain and organize campaign-specific materials in team's shared document repository
  • Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns using Media Ops reporting, email correspondence, and/or Teams communication channels.
  • Assist in the development of client-facing campaign performance reports as needed
  • Contribute to the assessment of inventory availability and the formulation of proposals for new opportunities
  • Manage the creation, QA, and delivery of insertion orders based on client requests.
  • Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
  • Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
  • Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
  • Facilitate client/agency communication, feedback and manage expectations regarding offerings, campaigns, challenges, and solutions
  • Work with media partners to share media performance reporting and to ensure accurate platform implementation

Qualifications
Education:
  • 4-year degree in advertising, marketing, or relevant field

Experience:
  • 1+ years agency and media experience in fast-paced, live, programmatic offerings and clients across the US

Skills:
  • Proven track record of interpersonal skills to work with a variety of people in different internal department, as well as and external vendors and clients across the US
  • Must contribute positively to team culture and thrives in both collaborative and independent work environments
  • Outstanding organizational and communication skills and enjoys working in a fast-paced environment.
  • Exceptional experience with digital media planning and buying including programmatic platforms, social business managers, and/or third-party platforms
  • Strong communication skills, verbal and written, and presentation skills
  • Strong analytical and data-driven decision-making skills
  • Client-focused with a strong sense of urgency
  • Working knowledge in Microsoft Office Suite with intermediate to advanced understanding of Excel, or willingness to expand skills.

Additional Information
To apply, please submit your resume and cover letter, with your salary requirements.
Thank you for your interest in Martin Retail Group!
Compensation Range: $ $39,710 - $$47,595.00 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 11/13/25.
All your information will be kept confidential according to EEO guidelines.
Compensation Range: USD $39,710.00 - USD $47,595.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/20/2025.

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