1

Programmatic Digital Jobs in Alabama (NOW HIRING)

You will be responsible for transforming complex engineering and programmatic data into clear, actionable digital dashboards and schedules that drive senior leadership decisions. Because the Front ...

In this role, you will transform complex engineering and programmatic data into clear, actionable digital dashboards and schedules that support senior leadership decision-making. The Front Office ...

Torch Technologies is seeking a Systems Engineer to join a team providing programmatic, technical ... digital engineering, interoperability, and integration of weapon systems, sensors, launchers ...

In this role, you will transform complex engineering and programmatic data into clear, actionable digital dashboards and schedules that support senior leadership decision-making. The Front Office ...

You will be responsible for transforming complex engineering and programmatic data into clear, actionable digital dashboards and schedules that drive senior leadership decisions. Because the Front ...

Systems Analyst II

Huntsville, AL · On-site

$85 - $105/hr

You will be responsible for transforming complex engineering and programmatic data into clear, actionable digital dashboards and schedules that drive senior leadership decisions. Because the Front ...

You will be responsible for transforming complex engineering and programmatic data into clear, actionable digital dashboards and schedules that drive senior leadership decisions. Because the Front ...

You will be responsible for transforming complex engineering and programmatic data into clear, actionable digital dashboards and schedules that drive senior leadership decisions. Because the Front ...

Showing results 21-40

Programmatic Digital information

What is a programmatic digital specialist?

A Programmatic Digital Specialist is a marketing professional who manages and optimizes digital advertising campaigns using automated, data-driven technology. They leverage programmatic platforms to buy and place ads in real-time, targeting specific audiences across various channels like display, video, mobile, and social media. Their work involves analyzing campaign performance, optimizing bids, and ensuring ads reach the right people at the right time for maximum effectiveness. Programmatic Digital Specialists often collaborate with media planners, data analysts, and creative teams to achieve client objectives.

What are the key skills and qualifications needed to thrive as a programmatic digital specialist?

To thrive as a Programmatic Digital Specialist, you need expertise in digital advertising, data analysis, and campaign management, typically backed by a degree in marketing or a related field. Familiarity with demand-side platforms (DSPs) like The Trade Desk, Google DV360, and knowledge of ad verification tools and analytics platforms are crucial. Strong problem-solving, communication, and adaptability are standout soft skills in this role. These skills ensure effective, data-driven campaign execution and optimization in the rapidly evolving digital advertising landscape.

What are some common challenges faced by professionals working in programmatic digital roles, and how can I prepare for them?

Professionals in Programmatic Digital often encounter challenges such as staying updated with rapidly evolving ad technologies, managing complex campaigns across multiple platforms, and ensuring brand safety and data privacy. To prepare, it's helpful to develop strong analytical skills, cultivate adaptability, and engage in continuous learning through industry certifications and webinars. Effective collaboration with sales, creative, and analytics teams is also key to overcoming these challenges and achieving campaign objectives.

What is the difference between Programmatic Digital vs Programmatic Media Buyer?

AspectProgrammatic DigitalProgrammatic Media Buyer
CredentialsTypically requires knowledge of digital marketing, data analysis, and ad tech platformsRequires experience with media buying, negotiation skills, and familiarity with ad platforms
Work EnvironmentWorks within digital marketing teams, using programmatic platforms to optimize campaignsOperates in media agencies or in-house marketing teams, focusing on buying ad space programmatically
Industry UsageCommonly used across digital advertising, marketing, and ad tech companiesPrimarily used in advertising agencies and brands' marketing departments

Programmatic Digital professionals focus on managing and optimizing digital ad campaigns using programmatic technology, often involving data analysis and platform management. Programmatic Media Buyers concentrate on purchasing ad space through programmatic channels, emphasizing negotiation and media planning. While both roles work within digital advertising, Programmatic Digital has a broader scope involving campaign management, whereas Programmatic Media Buyers specialize in media procurement.

What does programmatic mean in digital?

In digital advertising, the Programmatic Digital role involves using automated systems and software to buy and optimize ad placements in real-time. It relies on data, algorithms, and tools like demand-side platforms (DSPs) to efficiently target audiences and improve campaign performance.

What are popular job titles related to Programmatic Digital jobs in Alabama?

For Programmatic Digital jobs in Alabama, the most frequently searched job titles are:

What cities in Alabama are hiring for Programmatic Digital jobs?

Cities in Alabama with the most Programmatic Digital job openings:

Senior Multi-Media Account Executive

Townsquare Media

Tuscaloosa, AL • On-site

Full-time

Medical, Dental, Vision, Retirement, PTO

Re-posted 14 days ago


Townsquare Media rating

6.7

Company rating: 6.7 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

55th of 78 rated media


Job description

Senior Multi-Media Account Executive

*This is a full-time, in-office opportunity. *

Take Your Media Career to the Next Level:

Are you a high-performing sales professional with deep expertise in media and digital marketing? Do you bring trusted relationships, strategic insight, and a track record of exceeding revenue goals? At Townsquare Media Group, we're seeking a Senior Account Executive to drive transformative results for our clients and contribute meaningfully to our local market leadership.

This role is ideal for seasoned sellers who are passionate about making a difference in their community, leveraging cutting-edge solutions, and building long-term partnerships with business decision-makers.

 

Why Townsquare Media Group?

Townsquare is a media, entertainment, and digital marketing solutions company dedicated to serving small and mid-sized markets across the U.S. We own and operate 354 radio stations and more than 400 local websites across 74 markets-including trusted Tuscaloosa Stations.

We combine the power of local media with best-in-class digital solutions to help businesses grow-offering everything from broadcast and digital advertising to SEO, web design, and programmatic marketing.

What You'll Do:

As a Senior Multi-Media Account Executive, you'll serve as a trusted advisor to high-value clients and prospects. You'll be responsible for developing strategic marketing campaigns, leveraging your network to grow revenue, and guiding clients through complex buying decisions across a full suite of solutions.

Key responsibilities include:

  • Own and manage a book of business with a strong focus on new revenue generation
  • Leverage your established network to drive opportunities and close high-impact deals
  • Conduct high-level client discovery meetings and present custom, insight-led solutions
  • Lead strategic planning across integrated campaigns-including broadcast, digital, events, and sponsorships
  • Collaborate cross-functionally with internal departments to ensure successful campaign delivery and client satisfaction
  • Serve as a mentor and subject matter expert within the sales organization
  • Meet and exceed quarterly and annual revenue targets

 

What You'll Bring:

  • 5+ years of B2B sales experience in media, marketing, or advertising (required)
  • Deep understanding of broadcast, digital, and programmatic marketing solutions
  • A proven track record of quota overachievement and strategic new business wins
  • Strong relationships with local business owners and decision-makers in Tuscaloosa
  • Expertise in consultative selling and long-term client relationship development
  • Exceptional communication, negotiation, and presentation skills
  • A strong personal drive, professional polish, and collaborative spirit
  • Valid driver's license, auto insurance, and vehicle (required)
  • BA/BS degree (preferred)

 

What's In It for You?

We know sales is a grind, but the rewards are real. Here's what you get:

  • Competitive compensation plan + UNCAPPED earning potential
  • 3 weeks PTO + 9 paid holidays (including 2 personal days)
  • Volunteer Time Off-give back to your community
  • Health, Dental, Vision, and Pet Insurance
  • 401(k) with company match + Employee Stock Purchase Plan
  • Company-provided laptop
  • Hands-on training and dedicated support from your leadership team
  • A respected brand, national resources, and the autonomy to make your market yours

TOWNSQUARE MEDIA BROADCASTING, LLC MAINTAINS A DRUG-FREE WORKPLACE AND IS AN EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER. APPLICANTS MUST BE ELIGIBLE TO WORK IN THE U.S. 

Townsquare Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Townsquare Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Townsquare Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Townsquare Media's employees to perform their job duties may result in discipline up to and including discharge. 


What Townsquare Media employees say

Pay

Hours and flexibility

Workplace

Get the full story on Breakroom