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Programmatic Campaign Manager Jobs in New York (NOW HIRING)

WebMD

Programmatic Campaign Manager

Newark, NJ

The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on developing, executing, managing, and optimizing programmatic campaigns for clients in the ...

WebMD

Programmatic Campaign Manager

Newark, NJ · On-site

The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on developing, executing, managing, and optimizing programmatic campaigns for clients in the ...

Hearst

Campaign Manager

Manhattan, NY · Hybrid

As a Campaign Manager, you'll bring precision, curiosity, and a performance mindset to campaign ... programmatic ad serving, and third-party tracking. Qualifications (What We're Looking For) * 1+ ...

Hearst Newspapers

Campaign Manager

New York, NY · Hybrid

As a Campaign Manager, you'll bring precision, curiosity, and a performance mindset to campaign ... programmatic ad serving, and third-party tracking. Qualifications (What We're Looking For) * 1+ ...

Hearst

Campaign Manager

Manhattan, NY · On-site

As a Campaign Manager, you'll bring precision, curiosity, and a performance mindset to campaign ... programmatic ad serving, and third-party tracking. Qualifications (What We're Looking For) * 1+ ...

Hearst

Campaign Manager

Manhattan, NY · Hybrid

As a Campaign Manager, you'll bring precision, curiosity, and a performance mindset to campaign ... programmatic ad serving, and third-party tracking. Qualifications (What We're Looking For) * 1+ ...

Hearst

Campaign Manager

Manhattan, NY · Hybrid

As a Campaign Manager, you'll bring precision, curiosity, and a performance mindset to campaign ... programmatic ad serving, and third-party tracking. Qualifications (What We're Looking For) * 1+ ...

Hearst Magazines

Campaign Manager

Manhattan, NY · On-site

As a Campaign Manager, you'll bring precision, curiosity, and a performance mindset to campaign ... programmatic ad serving, and third-party tracking. Qualifications (What We're Looking For) * 1+ ...

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Programmatic Campaign Manager information

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How much do programmatic campaign manager jobs pay per hour?

As of Aug 30, 2026, the average hourly pay for programmatic campaign manager in New York is $38.85, according to ZipRecruiter salary data. Most workers in this role earn between $24.18 and $48.12 per hour, depending on experience, location, and employer.

What does a programmatic campaign manager do?

A Programmatic Campaign Manager is responsible for planning, executing, and optimizing digital advertising campaigns that use automated, data-driven technologies to buy and place ads. They work with demand-side platforms (DSPs) to manage ad inventory, set targeting parameters, monitor performance metrics, and adjust strategies to maximize return on investment. Programmatic Campaign Managers also collaborate with clients, creative teams, and data analysts to ensure campaigns meet business objectives and stay within budget.

What are the key skills and qualifications needed to thrive as a programmatic campaign manager?

To thrive as a Programmatic Campaign Manager, you need a strong understanding of digital marketing, data analysis, and campaign optimization, often supported by a degree in marketing or a related field. Proficiency with demand-side platforms (DSPs) such as The Trade Desk, DV360, and familiarity with analytics tools like Google Analytics and Excel is typically required. Attention to detail, strong communication, and problem-solving abilities help professionals excel in fast-paced, data-driven environments. These skills ensure efficient campaign execution, accurate performance measurement, and effective collaboration with clients and internal teams.

What are some common challenges faced by programmatic campaign managers when optimizing campaigns?

Programmatic Campaign Managers often face challenges such as balancing client objectives with budget constraints, ensuring accurate audience targeting, and managing multiple campaigns across various platforms. Additionally, keeping up with rapidly evolving ad technologies and data privacy regulations can be demanding. Effective communication with clients, creative teams, and data analysts is essential to address these challenges and achieve optimal campaign performance.

What is the difference between Programmatic Campaign Manager vs Digital Media Buyer?

AspectProgrammatic Campaign ManagerDigital Media Buyer
CredentialsRelevant certifications (e.g., IAB certifications), experience with ad platformsSimilar certifications, focus on media buying experience
Work EnvironmentAgency or in-house marketing teams, digital advertising platformsAdvertising agencies, media companies, brands
Industry UsageUsed across digital advertising, programmatic platformsPrimarily in digital media buying and planning
Search & Comparison IntentUnderstanding roles in programmatic advertisingTraditional media buying vs programmatic

The Programmatic Campaign Manager focuses on managing automated ad campaigns using programmatic platforms, optimizing real-time bidding, and data-driven strategies. The Digital Media Buyer typically handles manual media planning and purchasing across digital channels. While both roles involve digital advertising, the Programmatic Campaign Manager specializes in automation and data analytics, whereas the Digital Media Buyer emphasizes traditional media buying methods.

What is the salary of programmatic campaign manager?

The average salary for a programmatic campaign manager typically ranges from $60,000 to $120,000 annually, depending on experience, location, and company size. Entry-level roles may start lower, while experienced managers with skills in demand-side platforms (DSPs) and data analysis can earn higher salaries.

What are popular job titles related to Programmatic Campaign Manager jobs in New York?

For Programmatic Campaign Manager jobs in New York, the most frequently searched job titles are:

What job categories do people searching Programmatic Campaign Manager jobs in New York look for?

The top searched job categories for Programmatic Campaign Manager jobs in New York are:

What cities in New York are hiring for Programmatic Campaign Manager jobs?

Cities in New York with the most Programmatic Campaign Manager job openings:

Programmatic Campaign Manager jobs near you
Infographic showing various Programmatic Campaign Manager job openings in New York as of August 2026, with employment types broken down into 86% Full Time, 13% Part Time, and 1% Contract. Highlights an 83% Physical, 2% Hybrid, and 15% Remote job distribution, with an average salary of $80,816 per year, or $38.9 per hour.

Programmatic Campaign Manager

Newark, NJ

WebMD
1 - 5K employees
Learn more about WebMDexternal

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Re-posted 7 days ago

Job description

WebMD is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.

Job Summary:
The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on developing, executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. This includes strategic guidance in optimizing advertising campaigns across clients. The programmatic media strategist will work closely with programmatic traders from campaign strategy development to execution.
Responsibilities:
  • Develop and lead multi-channel programmatic strategies across display, video, OTT, DOOH, audio, and native to drive campaign performance and ROI, with a focus on healthcare markets. Manage the full campaign lifecycle-from planning and setup to optimization and reporting. Negotiate and manage direct and PMP deals, identify efficient data segments, and oversee audience uploads in DMPs.
  • Execute, monitor, and optimize programmatic campaigns to meet client goals, ensuring brand safety, viewability, and accurate attribution. Collaborate with analytics, ad ops, and creative teams for tag management, creative recommendations, and performance insights. Troubleshoot complex issues using deep platform knowledge.
  • Serve as a primary contact for clients and media partners, delivering performance insights and reports. Collaborate across teams to share programmatic learnings and enhance cross-channel efforts. Partner with data teams to integrate reporting tools such as Dataroma and Tableau.
  • Mentor junior team members, review campaign builds, and share best practices. Stay current on programmatic trends, DSP innovations, and creative opportunities to continually refine strategies
  • Support new business initiatives through strategic input and pitch deliverables.

Qualifications:

  • 3+ years of hands-on experience in programmatic media buying and planning across multiple channels, with a track record of successful campaign management.
  • Strong grasp of digital media metrics, audience segmentation, and targeting, with the ability to translate data into actionable insights.
  • Proficient in DSPs (Yahoo DSP, The Trade Desk), DMPs, and ad tech tools such as Liveramp, ad verification, attribution, and tagging systems.
  • Skilled in Google Analytics, Excel, and other reporting platforms; able to communicate complex data clearly.
  • Experienced in executing emerging channels like DOOH and OTT, and managing tracking pixels, conversion, and attribution models.
  • Strong organizational, analytical, and project management skills with proven problem-solving abilities.
  • Collaborative, proactive, and adaptable team player with a passion for mentoring junior staff.
  • Experience in healthcare marketing and familiarity with HIPAA compliance preferred.
  • Committed to continuous learning and staying current with programmatic advertising trends.

Compensation: $85,000 - $95,000

Bonus Eligible:
This position is also eligible for a discretionary company bonus, based upon business results.

Benefits:
Employees in this position are eligible to participate in the company sponsored benefit programs, including the following within the first 12 months of employment:

  • Health Insurance (medical, dental, and vision coverage)
  • Paid Time Off (including vacation, sick leave, and flexible holiday days)
  • 401(k) Retirement Plan with employer matching
  • Life and Disability Insurance
  • Employee Assistance Program (EAP)
  • Commuter and/or Transit Benefits (if applicable)

Eligibility for specific benefits may vary based on job classification, schedule (e.g., full-time vs. part-time), work location and length of employment.

Employment Type: Full-Time

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