Program Development Manager Jobs in Grand Rapids, MI

Marketing & Content Development Manager, Grace Corner

If you're looking for an enjoyable place to work that values your ideas, encourages your growth, rewards you for your excellence and prioritizes work-life harmony (yes, we have a 4-day work week), join us!

Who We Are

Our founder, Louise Hay, had one wish - to help people improve the quality of their life. Her desire underscores everything we do for our customers, our authors, and our employees. As the largest publisher of personal development books, events & courses we offer a diverse range of products and resources that empower, educate, and inspire. We know that the words we publish can have a deep, lasting impact on people’s lives and we’re dedicated to using our talents to support positive change in the world by helping all people grow in mind, body, and spirit. We love what we do, and we hope you will too.

About Grace Corner

Grace Corner is a direct-to-consumer digital platform developed through a collaboration between Penguin Random House Christian Publishing and Hay House. This faith-centered platform brings together trusted Christian authors and Scripture-centered content, offering devotionals, Bible studies, video resources, and digital tools that support individuals, families, and churches in their faith journey.

Position Summary

As our Marketing & Content Development Manager for Grace Corner, you'll lead the marketing strategy, content development, and execution of digital product launches across online courses, Bible studies, virtual events, streaming content, and other faith-based experiences. Partnering with Christian authors, Penguin Random House Christian Publishing, and internal cross-functional teams, you'll develop integrated marketing campaigns, create compelling promotional content, and help grow Grace Corner's direct-to-consumer platform across web, mobile, email, and other digital channels. This is an exciting opportunity for a creative marketer who enjoys bringing meaningful digital experiences to life.

The annual salary range for this position is $70,000–$80,000. This position is remote and open to candidates residing in eligible U.S. states.

Responsibilities and Expertise

• Lead the marketing strategy for Grace Corner's digital product launches, including online courses, Bible studies, virtual events, streaming experiences, and other digital offerings.
• Develop integrated marketing campaigns across email, web, social media, paid media, and other digital channels.
• Partner with Christian authors to develop, pitch, and launch new digital products and experiences.
• Collaborate with Penguin Random House Christian Publishing and internal cross-functional teams to coordinate launches from concept to market.
• Create compelling marketing content including newsletters, landing pages, promotional emails, product descriptions, launch messaging, scripts, and other customer-facing materials.
• Ensure consistent brand messaging and customer experiences across all marketing channels and digital touch points.
• Analyze campaign performance and recommend strategies to improve engagement, customer acquisition, and launch success.

Skills, Knowledge & Abilities

• Proven digital marketing experience developing and executing integrated marketing campaigns.
• Experience launching digital products such as online courses, virtual events, educational programs, memberships, or subscription-based experiences.
• Exceptional writing, editing, and storytelling skills with the ability to create compelling content across multiple digital channels.
• Strong understanding of product marketing, customer journeys, and content strategy.
• Excellent project management and organizational skills with the ability to manage multiple priorities and product launches.
• Strong interpersonal and communication skills with experience collaborating across cross-functional teams, authors, and external partners.
• Analytical mindset with the ability to evaluate campaign performance and translate insights into actionable recommendations.
• Proficiency with project management and collaboration tools such as Asana, Zoom, Box, or similar platforms.
• Experience leveraging AI tools to enhance marketing strategy, content development, and productivity while maintaining an authentic brand voice.

Education and/or Experience

• Minimum of 4 years of experience in digital marketing, product marketing, content marketing, or a related discipline
• Experience planning and executing digital product launches, including online courses, virtual events, educational programs, memberships, or other direct-to-consumer digital experiences.
• Experience creating marketing content across multiple digital channels, including email, web, landing pages, and social media.
• Familiarity with Christian publishing, Christian ministry, faith-based organizations, or theological education is strongly preferred.
• Theoretical knowledge typically achieved through a related four-year college experience, such as a Bachelor’s degree in Marketing, Communications, Journalism or equivalent professional experience

Why Should You Apply?

• Remote
• Meaningful Work
• 4-Day Work Week
• Great Benefits

Benefits

• Comprehensive Medical, Dental, and Vision Insurance
• PTO, Pay in Lieu of Time Off, and Shared Leave
• Paid Holidays + Floating Holiday
• 401k Match
• Company paid Short-Term & Long-Term Disability
• Company paid $50K Life/AD&D Insurance
• Emergency Savings Account + Company Contribution
• Flexible Spending
• Gym Membership Discounts
• Professional Development & Education Assistance
• Employee Assistance Program (EAP) for you & family

Embracing Diversity & EEO

Hay House is committed to having a diverse workforce that embodies and reflects the diversity of our global community. As part of this commitment to equitable opportunity and inclusion, we strongly encourage applications from all individuals inclusive of all genders, ethnicities, abilities, sexual orientations, ages, socio-economic backgrounds, religions, and beliefs.

Additional Information

Hay House participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: https://www.e-verify.gov/employees

While this is a remote position, Hay House is only able to employ candidates who reside in the following states: Arizona, California, Colorado, Connecticut, Florida, Idaho, Illinois, Kansas, Michigan, Missouri, Montana, Nevada, New Jersey, New Mexico, New York, North Carolina, Oregon, Pennsylvania, South Dakota, Tennessee, Texas, and Washington.

Hay House is a mission-driven company dedicated to supporting positive change in the world by helping all people to grow in mind, body, and spirit. With a diverse roster of customers, authors, and points of view, Hay House offers products and resources that empower, educate, and inspire.

Hay House produces books (print, electronic, and audio), card decks, calendars, streaming content, mobile apps, and more. From self-improvement to spirituality, health to business, metaphysics to memoir, diet to tarot, children’s books to crystals, we offer our audience a wide selection of practical and inspirational resources in a broad range of formats.