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Product Marketing Manager Jobs in Rochester, MI (NOW HIRING)

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Product Marketing Manager

Troy, MI · On-site

$146K/yr

Product Marketing Manager The Product Marketing Manager will play a key role in shaping how consumers understand and engage with our products, features, and accessories. This role works cross ...

Slate Auto

Product Marketing Manager

Troy, MI · On-site

$146K/yr

Product Marketing Manager The Product Marketing Manager will play a key role in shaping how consumers understand and engage with our products, features, and accessories. This role works cross ...

Crain

Marketing Manager

Detroit, MI

$70K - $100K/yr

The Marketing Manager will play an important role, sitting at the center of a cross-functional ... Whether it is breaking news sent to a phone, digital editions and web products delivered to a ...

Papa John's

Marketing Manager

Livonia, MI · On-site

$15 - $18/hr

As the Social Media and Marketing Manager, you will develop innovative marketing strategies, oversee content creation, and analyze campaign performance to ensure alignment with our brand objectives.

Papa John's

Marketing Manager

Livonia, MI · On-site

$15 - $18/hr

As the Social Media and Marketing Manager, you will develop innovative marketing strategies, oversee content creation, and analyze campaign performance to ensure alignment with our brand objectives.

Singh

Marketing Manager

Sterling Heights, MI

The Marketing Manager is the first impression our residents and their families have with Waltonwood. Listening to customers' needs and matching those needs with information about our community and ...

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All JobsProduct Marketing JobsProduct Marketing Manager JobsProduct Marketing Manager Jobs in Rochester, MI

Product Marketing Manager information

See Rochester, MI salary details

$62.1K

$136.9K

$161.1K

How much do product marketing manager jobs pay per year?

As of Sep 4, 2026, the average yearly pay for product marketing manager in Rochester, MI is $136,935.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,700.00 and $141,700.00 per year, depending on experience, location, and employer.

What is a product marketing manager?

A Product Marketing Manager (PMM) is responsible for developing and executing marketing strategies that drive the adoption and success of a product. They act as a bridge between the product development team and the market, helping to define product positioning, messaging, and go-to-market plans. PMMs conduct market research, understand customer needs, and collaborate with sales, product, and marketing teams to ensure a product's success. Their work ensures that the product reaches the right audience and achieves its business goals.

What is a product marketing manager?

A product marketing manager works as part of the product team to help manage a business’s brand and drive sales. Duties include examining the preferences and needs of customers to fine-tune the marketing of products, analyzing competitors, and informing the sales team of the marketing strategy. They also determine the appropriate market for products based on consumer data and research. The job typically requires some travel to meet with clients and give product demonstrations at trade shows.

How does a product marketing manager typically collaborate with product and sales teams to ensure a successful product launch?

Product Marketing Managers regularly work cross-functionally with both product and sales teams to align messaging, positioning, and go-to-market strategies. They translate product features into customer benefits, provide sales enablement materials, and gather market feedback to inform product development. Throughout a product launch, they coordinate closely with product managers to understand the roadmap and with sales to train teams on value propositions, ensuring a unified approach that maximizes market impact.

What are the key skills and qualifications needed to thrive as a product marketing manager, and why are they important?

To thrive as a Product Marketing Manager, you need expertise in market research, go-to-market strategy, and product positioning, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, marketing automation tools, analytics software, and often certifications like Pragmatic Marketing or HubSpot are highly valuable. Strong communication, cross-functional collaboration, and strategic thinking skills help set top performers apart. These capabilities ensure the successful launch, promotion, and sustained growth of products in competitive markets.

What is the difference between Product Marketing Manager vs Product Manager?

AspectProduct Marketing ManagerProduct Manager
Primary FocusMarket positioning, messaging, go-to-market strategiesProduct development, feature prioritization, product lifecycle
Required SkillsMarketing, communication, customer insightsTechnical knowledge, project management, user experience
Work EnvironmentMarketing teams, sales, customer supportEngineering, design, product teams

While both roles collaborate closely, the Product Marketing Manager concentrates on market strategy and customer engagement, whereas the Product Manager oversees product development and technical aspects. Understanding these differences helps organizations align roles for successful product launches and growth.

Is product marketing high paying?

Product marketing managers typically earn above-average salaries compared to many other marketing roles, with median annual pay often exceeding $100,000 in the United States. Compensation varies based on experience, industry, location, and company size, and advanced skills in data analysis and strategic planning can lead to higher earnings.

What is the salary of a product marketing manager?

The salary of a product marketing manager varies based on experience, location, and company size, but typically ranges from $70,000 to $130,000 annually in the United States. Senior roles or those in high-cost areas can earn over $150,000, often supplemented with bonuses and stock options. Strong skills in market research, communication, and product strategy are essential for higher compensation.
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What job categories do people searching Product Marketing Manager jobs in Rochester, MI look for?

The top searched job categories for Product Marketing Manager jobs in Rochester, MI are:

What cities near Rochester, MI are hiring for Product Marketing Manager jobs?

Cities near Rochester, MI with the most Product Marketing Manager job openings:

Product Marketing Manager jobs near you
Infographic showing various Product Marketing Manager job openings in Rochester, MI as of August 2026, with employment types broken down into 85% Full Time, 13% Part Time, 1% Contract, and 1% Nights. Highlights an 79% Physical, 2% Hybrid, and 19% Remote job distribution, with an average salary of $136,935 per year, or $65.8 per hour.

Product Marketing Manager

EPIC Health System LLC

Southfield, MI • On-site

$140K/yr

Full-time

Posted 5 days ago

Key responsibilities

  • Manage and execute marketing activities, campaigns, and content across multiple channels for assigned brands.

  • Develop and oversee marketing strategies, content, and campaigns to support brand growth and performance.

  • Monitor and analyze marketing performance, providing insights and recommendations to optimize campaigns and achieve business objectives.

Job description

Product Marketing Manager

Position Summary

The Product Marketing Manager is responsible for managing the day-to-day marketing activities, growth initiatives, and brand performance for assigned products, service lines, and brands.

This role serves as the primary marketing contact for their assigned brands and is responsible for planning, coordinating, executing, optimizing, and reporting on all marketing activities. The Product Marketing Manager works closely with internal stakeholders, vendors, and operational leaders to ensure marketing initiatives are completed on time, aligned with business goals, and producing measurable results.

This role requires a strong balance of strategic thinking and hands-on execution. The ideal candidate is highly organized, proactive, data-driven, and comfortable managing multiple projects simultaneously.

Core Responsibilities

Brand Ownership & Strategy

  • Serve as the primary marketing lead for assigned brands, ensuring consistent messaging, positioning, and brand standards across all channels. 
  • Develop marketing strategies that align with business objectives, target audiences, and growth goals. 
  • Act as the primary marketing liaison for brand stakeholders and leadership teams.  
  • Manage project intake, priorities, timelines, and deliverables while providing regular status updates and managing expectations. 

Campaign Planning, Content & Execution

  • Develop and execute integrated marketing campaigns across digital, traditional, and community channels. 
  • Lead development of marketing content including websites, blogs, landing pages, email campaigns, SMS campaigns, social media, and sales materials.
  • Create marketing briefs, coordinate resources, and oversee campaign implementation from planning through launch. 
  • Oversee website performance, content accuracy, user experience, and conversion optimization. 
  • Manage SEO strategy, content opportunities, local search presence, and website analytics to improve visibility and lead generation. 
  • Manage social media strategy, content planning, audience engagement, and performance reporting. 
  • Oversee paid advertising campaigns, including targeting, creative development, optimization, agency coordination, and ROI tracking. 

Growth Marketing & Optimization

  • Identify opportunities to improve customer acquisition, engagement, and conversion performance. 
  • Develop testing roadmaps, execute marketing experiments, analyze results, and scale successful initiatives. 

Analytics & Performance Reporting – Working with India Team 

  • Monitor marketing performance across all channels and campaigns. 
  • Maintain dashboards, analyze trends, and provide actionable insights and recommendations to leadership.
  • Ensure marketing activities are tied to measurable business outcomes and ROI. 

Sales, Operations & Business Support

  • Develop sales enablement materials, presentations, promotional assets, and communication plans. 
  • Support product launches, operational initiatives, partnerships, events, and community outreach efforts.
  • Support special projects, strategic initiatives, and other duties as assigned by leadership to meet evolving business and organizational needs.

Weekly Responsibilities

  • Attend stakeholder meetings
  • Review campaign performance
  • Monitor website analytics
  • Review paid advertising performance
  • Review social media performance
  • Manage active projects
  • Conduct testing and optimization reviews
  • Present progress updates to stakeholders
  • Review lead quality and conversion metrics
  • Submit project requests and approvals
  • Coordinate content production

Monthly Responsibilities

  • Develop monthly marketing plan
  • Conduct brand performance review
  • Deliver stakeholder reporting
  • Review SEO performance
  • Review website performance
  • Review paid media performance
  • Complete competitive analysis
  • Launch new growth initiatives
  • Evaluate marketing experiments
  • Update quarterly roadmap progress
  • Review budget utilization
  • Present recommendations for optimization