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Product Marketing Manager Jobs in Racine, WI (NOW HIRING)

Alto-Shaam

Product Marketing Manager

Menomonee Falls, WI · On-site

$154K/yr

The Product Marketing Manager is responsible for leading product marketing efforts for Alto-Shaam, developing and executing go-to-market and sustainment strategies that drive awareness, demand, and ...

Alto-Shaam

Product Marketing Manager

Menomonee Falls, WI · On-site +1

$154K/yr

The Product Marketing Manager is responsible for leading product marketing efforts for Alto-Shaam, developing and executing go-to-market and sustainment strategies that drive awareness, demand, and ...

ULINE

Product Marketing Manager

Milwaukee, WI · On-site

$151K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

ULINE

Product Marketing Manager

Kenosha, WI · On-site

$150K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

ULINE

Product Marketing Manager

Waukegan, IL · On-site

$146K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

ULINE

Product Marketing Manager

Pleasant Prairie, WI · On-site

$149K/yr

Product Marketing Manager Corporate Headquarters 12575 Uline Drive, Pleasant Prairie, WI 53158 Uline's Creative department is a powerhouse of over 170 team members who execute our visuals on tight ...

ABB

Product Marketing Manager

New Berlin, WI

$150K/yr

Product Marketing Manager - AC Modules and DC Drives Product Marketing Manager - AC Modules and DC Drives positions offered by ABB INC. (New Berlin, Wisconsin). Own the technical and market ...

ABB

Product Marketing Manager

New Berlin, WI · On-site

$151K/yr

Product Marketing Manager - AC Modules and DC Drives Product Marketing Manager - AC Modules and DC Drives positions offered by ABB INC. (New Berlin, Wisconsin). Own the technical and market ...

Abb Holdings Inc

Product Marketing Manager

New Berlin, WI · On-site

$151K/yr

Product Marketing Manager - AC Modules and DC Drives Product Marketing Manager - AC Modules and DC Drives positions offered by ABB INC. (New Berlin, Wisconsin). Own the technical and market ...

CNH Industrial N.V.

Marketing Manager

Racine, WI · On-site

Productivity. This is how we are Breaking New Ground in our mission to sustainably advance the ... Job Purpose The Marketing Manager drives brand growth, elevates market presence, and executes ...

Edgeless Beauty Group

Marketing Manager

Milwaukee, WI · On-site

Description The Marketing Manager is responsible for leading the strategic direction, planning ... Support product launches, new service offerings, and expansion initiatives. * Manage digital ...

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All JobsProduct Marketing JobsProduct Marketing Manager JobsProduct Marketing Manager Jobs in Racine, WI

Product Marketing Manager information

See Racine, WI salary details

$63.3K

$139.5K

$164.1K

How much do product marketing manager jobs pay per year?

As of Aug 16, 2026, the average yearly pay for product marketing manager in Racine, WI is $139,497.00, according to ZipRecruiter salary data. Most workers in this role earn between $144,400.00 and $144,400.00 per year, depending on experience, location, and employer.

What is a product marketing manager?

A Product Marketing Manager (PMM) is responsible for developing and executing marketing strategies that drive the adoption and success of a product. They act as a bridge between the product development team and the market, helping to define product positioning, messaging, and go-to-market plans. PMMs conduct market research, understand customer needs, and collaborate with sales, product, and marketing teams to ensure a product's success. Their work ensures that the product reaches the right audience and achieves its business goals.

What is a product marketing manager?

A product marketing manager works as part of the product team to help manage a business’s brand and drive sales. Duties include examining the preferences and needs of customers to fine-tune the marketing of products, analyzing competitors, and informing the sales team of the marketing strategy. They also determine the appropriate market for products based on consumer data and research. The job typically requires some travel to meet with clients and give product demonstrations at trade shows.

What is the difference between Product Marketing Manager vs Product Manager?

AspectProduct Marketing ManagerProduct Manager
Primary FocusMarket positioning, messaging, go-to-market strategiesProduct development, feature prioritization, product lifecycle
Required SkillsMarketing, communication, customer insightsTechnical knowledge, project management, user experience
Work EnvironmentMarketing teams, sales, customer supportEngineering, design, product teams

While both roles collaborate closely, the Product Marketing Manager concentrates on market strategy and customer engagement, whereas the Product Manager oversees product development and technical aspects. Understanding these differences helps organizations align roles for successful product launches and growth.

How does a product marketing manager typically collaborate with product and sales teams to ensure a successful product launch?

Product Marketing Managers regularly work cross-functionally with both product and sales teams to align messaging, positioning, and go-to-market strategies. They translate product features into customer benefits, provide sales enablement materials, and gather market feedback to inform product development. Throughout a product launch, they coordinate closely with product managers to understand the roadmap and with sales to train teams on value propositions, ensuring a unified approach that maximizes market impact.

What are the key skills and qualifications needed to thrive as a product marketing manager, and why are they important?

To thrive as a Product Marketing Manager, you need expertise in market research, go-to-market strategy, and product positioning, typically supported by a degree in marketing, business, or a related field. Familiarity with CRM platforms, marketing automation tools, analytics software, and often certifications like Pragmatic Marketing or HubSpot are highly valuable. Strong communication, cross-functional collaboration, and strategic thinking skills help set top performers apart. These capabilities ensure the successful launch, promotion, and sustained growth of products in competitive markets.
More about Product Marketing Manager jobs

What job categories do people searching Product Marketing Manager jobs in Racine, WI look for?

The top searched job categories for Product Marketing Manager jobs in Racine, WI are:

What cities near Racine, WI are hiring for Product Marketing Manager jobs?

Cities near Racine, WI with the most Product Marketing Manager job openings:

Product Marketing Manager jobs near you
Infographic showing various Product Marketing Manager job openings in Racine, WI as of August 2026, with employment types broken down into 1% As Needed, 84% Full Time, 13% Part Time, and 2% Contract. Highlights an 94% Physical, 2% Hybrid, and 4% Remote job distribution, with an average salary of $139,497 per year, or $67.1 per hour.

Product Marketing Manager

Alto-Shaam

Menomonee Falls, WI • On-site

$154K/yr

Full-time

Re-posted 13 days ago

Alto-Shaam rating

6.6

Company rating: 6.6 out of 10

Based on 11 frontline employees who took The Breakroom Quiz

394th of 490 rated machine equipment manufacturers

Job description

Company Description
Join the Alto-Shaam Team
Virtually Tour our Facility:https://app.cloudpano.com/tours/piGHjskWR
Whether you're just beginning your career or have years of assembly experience-you've come to the right place. Working at Alto-Shaam means you're part of a passionate team of people all working together towards one common goal. We want you on our team, because you believe in getting better every day. That kind of continuous improvement is what leads to promotions, pay raises, and company-wide innovation.
Since 1955, Alto-Shaam has pioneered industry-leading foodservice equipment that anticipates and responds to industry needs. Our solutions have helped generations of foodservice professionals enhance their menus while providing a greater return on their investment.
Job Description
The Product Marketing Manager is responsible for leading product marketing efforts for Alto-Shaam, developing and executing go-to-market and sustainment strategies that drive awareness, demand, and adoption of our products and system solutions. As a product expert and champion, this role partners across the business to develop solutions-based sales tools, training content, innovative marketing strategies and creative campaigns. The product marketing manager equips our sales team and channel partners with information, data and tools to advance channel and e-commerce sales. This role balances strategy and execution with comprehensive plans and engaging storytelling.
The ideal candidate for an Product Marketing Manager would be able to do the following:
  1. Team Leadership and Development
    • Mentor and lead product marketing specialist(s), driving a culture of accountability, innovation, continuous improvement and excellence.
    • Promote collaboration and effective communication within the marketing team and across the organization.
    • Identify and provide training and development opportunities.
  2. Marketing Strategy
    • Assist in the development and execution of the global marketing strategic plan and annual department metrics that support profitable sales growth.
    • Develop the marketing strategy for each product line to drive profitable growth (demand generation, funnel acceleration, sales tool creation) from insights and cross-functional collaboration. Ensure alignment with product management priorities and roadmap.
    • Responsible for go-to-market plan and execution for new product launches and releases. Ensure cross-functional collaboration and partnership with technical publications and integrated marketing.
  3. Product Marketing
    • Participate in cross-functional, new product development (NPD) teams.
    • Develop, manage and execute product go-to-market plans from concept through launch and beyond in collaboration in product management, NPD team, culinary and global sales teams.
    • Help to capture customer, channel, competitor, and consumer insights (Technomic) and participate in market research to inform product development and marketing strategies. Leverage CRM and marketing automation data in decision-making. Actively participate in customer visits and Taste of Alto-Shaam events. Incorporate competitive analysis from engineering teardowns and product management input.
    • Own product branding and messaging. Work in collaboration with product management on unique value propositions and product positioning efforts.
    • Manage global trademark strategy with outside attorneys.
    • Work with the integrated marketing team on product, system and segment campaign development. Define the optimum marketing mix (awareness, lead generation, nurturing) and activities (digital, website, SEO, PPC, e-mail, media, print, tradeshow, content marketing, etc.).
    • Empower the sales team and channel with high-quality, customer-focused tools, product communications, assets, and training materials (presentations, sell sheets, competitor comparisons, videos, etc), working closely with marketing, technical publications, product management, culinary, global sales, and sales enablement teams.
    • Ensure all relevant internal and external partners have accurate product information across channels (digital asset management system, catalogs, websites, e-commerce platforms, etc.).
    • Partner with global sales and key customers on unit placements and case study opportunities.
    • Develop and maintain relationships with reps and key dealers, serving as a product expert.

Qualifications
For a candidate to be successful as a Product Marketing Manager they must have:
  • Bachelor's degree in marketing, business or similar required.
  • 7+ years of product marketing management experience.
  • Strong leadership and talent development skills.
  • Outstanding written and verbal communication skills, including copywriting.
  • Outstanding project management and prioritization skills.
  • Strong analytical skills.
  • Significant product marketing and development experience.
  • Deep understanding of market trends and product lifecycles.
  • Firm grasp of ways to develop strategic product marketing campaigns.
  • High degree of empathy for others' perspectives and circumstances.
  • Sharp negotiation tactics.

Additional Information
For more information about our benefits, job duties, and company values, go to
https://www.alto-shaam.com/en

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