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Product Manager Jobs in Baton Rouge, LA (NOW HIRING)

You'll work directly with a Senior Product Manager and own specific deliverables end-to-end, collaborating daily with Engineering, Design, and QA across areas like core flow quality, backlog ...

As the Global Product Manager for Low Voltage Dry Type Transformers, you will have the opportunity to manage the marketing of ABB's offerings to targeted market segments and manage these offerings ...

Product Sales Manager

Prairieville, LA · On-site

$53K - $104K/yr

Our Product Sales professionals drive revenue growth with innovative solutions like modular structures, refrigerated containers, and other high-impact products. You'll spend half your time building ...

Product Manager information

See Baton Rouge, LA salary details

$40.4K

$125.1K

$154.6K

How much do product manager jobs pay per year?

As of Sep 1, 2026, the average yearly pay for product manager in Baton Rouge, LA is $125,060.00, according to ZipRecruiter salary data. Most workers in this role earn between $110,600.00 and $154,600.00 per year, depending on experience, location, and employer.

What is a product manager?

Product Managers are professionals responsible for guiding the development, launch, and ongoing improvement of products within a company. They act as the link between cross-functional teams such as engineering, design, marketing, and sales to ensure the product meets customer needs and aligns with business goals. Product Managers define the product vision, gather and prioritize requirements, and oversee the product lifecycle from concept to launch. Their role is crucial in delivering successful products that create value for both the business and its customers.

What does a product manager do?

As a product manager, you are in charge of forecasting, analyzing, and developing strategies to design and implement the release of new technology products for your company. As a product manager, your job duties may include assessing current market trends and consumer needs to decide where new market niches are emerging. Once those niches have been identified, you review your company's existing products to determine where they may fit in this market. You are also in charge of the team that develops and implements the release of new technology products to fill these niches. Experience in sales and marketing is valuable since your role may include marketing new products.

What are the key skills and qualifications needed to thrive as a product manager, and why are they important?

To thrive as a Product Manager, you need strong analytical abilities, market research skills, and experience in product lifecycle management, often backed by a relevant degree or equivalent work experience. Familiarity with tools like Jira, Asana, and analytics platforms, as well as certifications such as Certified Scrum Product Owner (CSPO), are commonly required. Exceptional communication, stakeholder management, and problem-solving skills set successful Product Managers apart. These competencies are vital for effectively guiding product development, aligning teams, and delivering solutions that meet market needs.

How do product managers typically collaborate with cross-functional teams during the product development process?

Product Managers play a central role in coordinating with cross-functional teams, including engineering, design, marketing, and sales. They facilitate regular meetings, clarify product goals, and ensure all stakeholders are aligned on priorities and timelines. It’s common for Product Managers to act as the bridge between technical and non-technical teams, translating customer needs into actionable tasks and managing feedback loops. This collaborative approach helps deliver products that satisfy both user expectations and business objectives.

What is the difference between Product Manager vs Product Owner?

AspectProduct ManagerProduct Owner
Primary FocusStrategic planning, market research, and long-term product visionManaging the product backlog and ensuring development aligns with the product vision
ResponsibilitiesDefining product strategy, stakeholder communication, and roadmap developmentPrioritizing features, writing user stories, and working closely with development teams
Work EnvironmentCross-functional teams, executive stakeholders, market analysisAgile teams, Scrum ceremonies, close collaboration with developers
Common UsageUsed in tech companies, startups, and large enterprises for strategic product rolesCommon in Agile/Scrum environments, especially in software development projects

While both roles focus on product success, the Product Manager handles the overall strategy and market positioning, whereas the Product Owner concentrates on executing the product backlog and working directly with development teams to deliver features.

Are product manager jobs hard to get?

Product manager jobs can be competitive due to high demand for skilled professionals who have strong communication, leadership, and technical skills. Candidates often need relevant experience, a solid understanding of product lifecycle management, and sometimes certifications like Scrum or Agile to improve their chances of securing a position.

What are top 3 skills for a product manager?

The top three skills for a product manager are strong communication to coordinate teams and stakeholders, strategic thinking to develop product vision and roadmaps, and technical understanding to work effectively with engineering teams. Additionally, skills in data analysis and user research are valuable for making informed decisions. These competencies help ensure successful product development and market fit.

What is the role of a product manager?

A product manager is responsible for guiding the development and success of a product by defining its vision, strategy, and roadmap. They coordinate between cross-functional teams such as engineering, design, and marketing to ensure the product meets customer needs and business goals. Strong communication, analytical skills, and familiarity with project management tools are essential in this role.

What are the most commonly searched types of Product jobs in Baton Rouge, LA?

The most popular types of Product jobs in Baton Rouge, LA are:

What are popular job titles related to Product Manager jobs in Baton Rouge, LA?

For Product Manager jobs in Baton Rouge, LA, the most frequently searched job titles are:

What job categories do people searching Product Manager jobs in Baton Rouge, LA look for?

The top searched job categories for Product Manager jobs in Baton Rouge, LA are:

What cities near Baton Rouge, LA are hiring for Product Manager jobs?

Cities near Baton Rouge, LA with the most Product Manager job openings:

Infographic showing various Product Manager job openings in Baton Rouge, LA as of August 2026, with employment types broken down into 17% Internship, and 83% Full Time. Highlights an 83% In-person, and 17% Hybrid job distribution, with an average salary of $125,060 per year, or $60.1 per hour.

Digital Product Manager

Baton Rouge, LA • On-site

Full-time

Re-posted yesterday


Job description

We take great strides to ensure our employees have the resources to live well, be healthy, continue learning, develop skills, grow professionally and serve our local communities. We invite you to apply for a career with us.

Residency in or relocation to Louisiana is preferred for all positions.

POSITION PURPOSE

The Digital Product Manager is responsible for the capture and ideation of business requirements and digital product strategy and overall management of digital product lifecycles. This position collaborates with other teams and business stakeholders and guides development teams in tackling complex and challenging problems to enhance the members' digital experience by offering innovative solutions. Accountable for complying with all laws and regulations associated with duties and responsibilities.

NATURE AND SCOPE

  • This role reports to this job: DIRECTOR, DIGITAL PRODUCT MANAGEMENT
  • Necessary Contacts: To do this job effectively the incumbent has to be in contact with all levels of Blue Cross management, Marketing personnel, vendors, Strategic Communications staff as well as key subject matter experts both internal and external

QUALIFICATIONS
Education

  • Bachelor's Computer Science, Information Systems, Marketing, Human Centered Design, or a related field required.
  • Four years of related experience can be used in lieu of a Bachelor's degree.

Work Experience

  • 5 years relevant business experience, including 3 or more years in a digital function required
  • Demonstrated solid business acumen combined with strong technical foundations and effective people management abilities to create and sustain an environment to succeed.
  • Epic Systems Suite of Applications experience preferred
  • 3 years of Working knowledge of Digital experiences across Enterprise and Healthcare products and services preferred
  • Experience with program planning across portfolios, programs, and departments (Lean Portfolio Management) preferred
  • Experience leading and working in an agile environment (SAFe) preferred
  • Experience working directly with IT, Marketing, Enterprise Information Management preferred
  • Technical knowledge & experience with the following: Personalization MarTech platform (CMS, Target, etc.) APIs Mobile (Responsive & Native) preferred

Skills and Abilities

  • Proficient knowledge of Project Management/agile scrum process, agile product owner role and digital product management.
  • Proficient knowledge of data analysis and research techniques.
  • Ability to effectively communicate, both orally and in writing, to executive leadership, driving accountability and sense of urgency.
  • Ability to excel in a dynamic environment with shifting priorities and a high degree. of independence.

Licenses and Certifications

  • None Required

ACCOUNTABILITIES AND ESSENTIAL FUNCTIONS

  • Accountable for strategic leadership of one or more engineering teams in a matrixed reporting model.
  • Defines and develops digital product strategy towards delivering a best-in-class technology solution.
  • Develops digital product roadmaps, business cases, epics, features, reports, acceptance criteria, and business outcome hypotheses
  • Ensures product and servicing plans and goals are met, as applicable.
  • Responsible for digital product management activities for a product group.
  • Works with development teams and project management resources to ensure optimum efficiency and effective delivery.
  • Create and adjust digital product strategy and adjust strategies for one or more product groups.
  • Oversees the development and maintenance of Product requirement backlogs.
  • Responsible for building stakeholder relationships across the company and proactively identifying business needs
  • Applies expertise in state-of-the-art digital technologies.
  • Employs design thinking to bring world class experiences to market across multiple touch points.
  • Improves the overall work of engineering teams by injecting strategic and innovative thinking in digital product and service solutions.
  • Leads team in implementing data driven and user centered methodologies to optimize digital experiences across dotcom, mobile and emerging platforms to drive KPIs.
  • Leads team in developing best in class processes to collect data, customer and stakeholder feedback, derive insights, and inform product decisions.
  • Collaborates with and influences senior leaders, product managers, developers, vendors, designers and other stake holders to ensure successful product strategies.

Additional Accountabilities and Essential Functions
The Physical Demands described here are representative of those that must be met by an employee to successfully perform the Accountabilities and Essential Functions of the job. Reasonable accommodations may be made to enable an individual with disabilities to perform the essential functions

  • Perform other job-related duties as assigned, within your scope of responsibilities.
  • Job duties are performed in a normal and clean office environment with normal noise levels.
  • Work is predominately done while standing or sitting.
  • The ability to comprehend, document, calculate, visualize, and analyze are required.

An Equal Opportunity Employer

All internal employees please apply through Workday Careers.

PLEASE USE A WEB BROWSER OTHER THAN INTERNET EXPLORER IF YOU ENCOUNTER ISSUES (CHROME, FIREFOX, SAFARI)

Additional Information

Please be sure to monitor your email frequently for communications you may receive during the recruiting process. Due to the high volume of applications we receive, only those most qualified will be contacted. To monitor the status of your application, please visit the "My Applications" section in the Candidate Home section of your Workday account.

If you are an individual with a disability and require a reasonable accommodation to complete an application, please contact recruiting@bcbsla.com for assistance.

In support of our mission to improve the health and lives of Louisianians, we encourage the good health of its employees and visitors. We want to ensure that our employees have a work environment that will optimize personal health and well-being. Due to the acknowledged hazards from exposure to environmental tobacco smoke, and in order to promote good health, our company properties are smoke and tobacco free.

We perform background and pre-employment drug screening after an offer has been extended and prior to hire for all positions. As part of this process records may be verified and information checked with agencies including but not limited to the Social Security Administration, criminal courts, federal, state, and county repositories of criminal records, Department of Motor Vehicles and credit bureaus. Pursuant with sec 1033 of the Violent Crime Control and Law Enforcement Act of 1994, individuals who have been convicted of a felony crime involving dishonesty or breach of trust are prohibited from working in the insurance industry unless they obtain written consent from their state insurance commissioner.

Additionally, we are a Drug Free Workplace. A pre-employment drug screen will be required and any offer is contingent upon satisfactory drug testing results.