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Product Manager Personalization Jobs in Michigan

Medium

Director, Product

Detroit, MI · On-site

$120 - $160/hr

Kobie's Product Management organization is evolving from project execution to a P&L ownership model ... time personalization, predictive modeling, and AI-assisted marketing workflows. * Drive the ...

IDEX

Senior Content Manager

Benton Harbor, MI · On-site

$90 - $120/hr

Our products power critical applications across industries such as data centers, medical and life ... ensuring ABM‑driven personalization where applicable. * Ensure all content supports brand ...

Kobie Marketing

Director, Product

Detroit, MI

$230K - $241K/yr

ABOUT THE TEAM AND WHAT WE'LL BUILD TOGETHER Kobie's Product Management organization is evolving ... time personalization, predictive modeling, and AI-assisted marketing workflows. * Drive the ...

IDEX

Senior Content Manager

Benton Harbor, MI · On-site

Our products power critical applications across industries, including data centers, medical and ... ensuring ABM-driven personalization where applicable. * Ensure all content supports brand ...

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Product Manager Personalization information

What does a product manager personalization do?

A Product Manager for Personalization is responsible for developing and optimizing products or features that deliver personalized experiences to users. They analyze user data and behavior to identify opportunities for customization, work closely with engineering and design teams to implement personalization strategies, and ensure these features align with business goals. Their role often involves prioritizing product enhancements, measuring the impact of personalization efforts, and staying updated on industry best practices. Ultimately, they aim to increase user engagement and satisfaction by making products more relevant to individual users.

What are the key skills and qualifications needed to thrive as a product manager personalization?

To thrive as a Product Manager Personalization, you need a strong background in product management, data analysis, and user experience design, often supported by a degree in business, computer science, or a related field. Familiarity with A/B testing platforms, analytics tools like Google Analytics or Mixpanel, and personalization engines is typically required. Exceptional communication, stakeholder management, and problem-solving skills help drive cross-functional collaboration and innovative solutions. These abilities are crucial for delivering personalized experiences that increase user engagement and achieve business goals.

How does a product manager personalization typically collaborate with data scientists and engineers to deliver personalized experiences?

As a Product Manager Personalization, you'll work closely with both data scientists and engineers throughout the product development lifecycle. You'll define personalization goals, prioritize features, and translate customer insights into actionable requirements. Regular meetings with data scientists help you understand model capabilities and limitations, while collaboration with engineers ensures technical feasibility and smooth implementation. Open communication and cross-functional teamwork are key to iterating quickly and delivering impactful personalized experiences for users.

What is the difference between Product Manager Personalization vs Product Manager Data Analytics?

AspectProduct Manager PersonalizationProduct Manager Data Analytics
Required SkillsUser segmentation, A/B testing, UX designData analysis, SQL, statistical methods
Work EnvironmentCross-functional teams focusing on user experienceData-driven decision making, analytics teams
Industry UsageTech, e-commerce, mediaFinance, tech, marketing

Product Manager Personalization and Product Manager Data Analytics both focus on data-driven product improvements. Personalization emphasizes tailoring user experiences through segmentation and testing, while Data Analytics centers on analyzing data to inform product decisions. Both roles require analytical skills but differ in their primary focus and methods.

What are popular job titles related to Product Manager Personalization jobs in Michigan?

For Product Manager Personalization jobs in Michigan, the most frequently searched job titles are:

What job categories do people searching Product Manager Personalization jobs in Michigan look for?

The top searched job categories for Product Manager Personalization jobs in Michigan are:

What cities in Michigan are hiring for Product Manager Personalization jobs?

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Product Manager Personalization jobs near you

Global CRM Product Manager - Omnichannel Personalization

Ford Motor Company

Dearborn, MI • On-site

$117K - $154K/yr

Full-time

Medical, Dental, Vision, Life, PTO

Posted 10 days ago

Job description


We made history and now we work to transform the future - for our customers, our communities and our families. You'll see your work on the road every day, helping people move freely and pursue their dreams. At Ford, you can build more than vehicles. Come build what matters.
Enterprise Technology plays a critical part in shaping the future of mobility. If you're looking for the chance to leverage advanced technology to redefine the transportation landscape, enhance customer experience and improve people's lives, this is the opportunity for you. Join us and challenge your IT expertise and analytical skills to help create vehicles that are as smart as you are.
In this position...
The Product Manager Global CRM Omnichannel Personalization will own the execution and continuous improvement of Salesforce Personalization features for omnichannel product recommendations and retargeting communications - spanning Web, App, Email, SMS, and Paid Media - including abandon browse and abandon cart use cases, across multiple global regions and business units. Working within the platform, foundational, and strategic direction set by the Senior Product Manager, this role translates strategy into shippable features-managing the quarter-to-quarter roadmap for these use cases.
This role is hands-on with feature delivery, backlog management, experimentation, and performance optimization, ensuring these personalization capabilities continuously improve engagement and conversion. While the primary focus is recommendations and retargeting, this role requires a solid working understanding of next-best-action decisioning, audience segmentation, and journey orchestration to ensure recommendation and retargeting logic is well integrated within the broader omnichannel customer journey.
Based in Dearborn, MI, this is a hybrid position with a required four-day onsite presence each week. Relocation assistance may be available for qualified candidates.
Responsibilities
What you'll do...
Feature Delivery & Backlog Management
  • Own and manage the quarter-to-quarter product backlog for omnichannel product recommendations and retargeting communications (abandon browse, abandon cart) across Web, App, Email, SMS, and Paid Media, supporting multiple global regions and business units
  • Translate the broader CRM personalization strategy and roadmap into detailed feature requirements, user stories, and acceptance criteria for recommendations and retargeting
  • Partner closely with the Journey Enablement/SFMC Product Manager on journey decision splits, entry/exit criteria, and orchestration to ensure recommendation and retargeting logic is correctly sequenced within broader customer journeys
  • Own and refine the next-best-action and audience logic that determines which recommendation or retargeting message is served, across channels
  • Prioritize and sequence feature releases in partnership with engineering, marketing, and creative teams
  • Support release planning and go-to-market execution for new recommendation and retargeting features and campaigns across all regions and business units
  • Work within outputs of the AI/decision engine to configure and refine recommendation and retargeting logic at the feature level, escalating decisioning or model-level needs to the Senior Product Manager
  • Serve as a point of contact for recommendation and retargeting feature requests, troubleshooting, and platform capability questions across global teams

Performance & Optimization
  • Monitor and report on feature-level performance metrics (e.g., recommendation click-through, retargeting conversion) across channels and use insights to inform iteration
  • Run tests and experiments to optimize recommendation and retargeting logic, targeting rules, and decisioning within existing platform capabilities
  • Monitor cross-channel performance and health of recommendation- and retargeting-driven journeys, identifying and escalating errors, bottlenecks, or drop-off points
  • Maintain a customer-centric feedback loop, using customer behavior data to identify opportunities for new or improved recommendation and retargeting use cases

Stakeholder Collaboration & Compliance
  • Manage day-to-day stakeholder relationships with marketing, CRM, creative, and Paid Media teams across regions and business units to ensure recommendation and retargeting features meet business and customer needs
  • Partner with engineering/IT to troubleshoot, refine, and enhance existing recommendation and retargeting features
  • Collaborate with Journey Enablement and Data Services teams on data extensions, triggers, and audience logic required to support recommendation and retargeting features within broader journeys
  • Ensure recommendation and retargeting features comply with data privacy and consumer protection requirements (e.g., consent, opt-out preferences), embedding privacy considerations into feature design
  • Escalate platform, foundational, or cross-functional strategic issues to the Senior Product Manager as needed

Qualifications
You'll have...
  • Bachelor's or equivalent combination of relevant education and experience
  • 4+ years of Product Management experience, ideally within CRM, MarTech, omnichannel marketing, or personalization platforms
  • 1+ years of experience with Salesforce Personalization (or comparable personalization/decisioning platforms)
  • 1+ years of working knowledge of next-best-action decisioning, audience segmentation, and journey orchestration, and how these interact with recommendation and retargeting logic
  • 1+ years of experience delivering personalization or marketing features across omnichannel touchpoints (Web, App, Email, SMS, Paid Media)
  • 3+ years of experience in Agile delivery, including experience with tooling such as Jira

Even better, you may have...
  • Master Degree
  • Experience with Salesforce Marketing Cloud (e.g., Journey Builder, Automation Studio
  • Strong analytical skills with comfort in performance data, testing, and experimentation
  • Solid understanding of modern marketing needs (personalization, targeting, measurement) with the ability to translate them into clear feature requirements
  • Detail-oriented executor who can turn strategy into action
  • Highly organized, self-starter who is results-driven
  • Collaborative team player who partners well across marketing, creative, and engineering, including experience supporting global or multi-region programs and working across distributed teams.
  • Excellent written and oral communication skills
  • Embraces change and thrives in agile, fast-paced environments
  • Experience working with ecommerce sites, including online-to-offline functions.
  • Familiarity with data privacy and consumer protection regulations affecting personalization and marketing use cases.
  • Exposure to AI-driven decisioning or recommendation engines.
  • Customer-centric mindset with curiosity about behavior, personalization mechanics, and journey/decisioning design.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!
As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all of the above? No matter what you choose, we offer a work life that works for you, including:
  • Immediate medical, dental, vision and prescription drug coverage
  • Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more
  • Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
  • Vehicle discount program for employees and family members and management leases
  • Tuition assistance
  • Established and active employee resource groups
  • Paid time off for individual and team community service
  • A generous schedule of paid holidays, including the week between Christmas and New Year's Day
  • Paid time off and the option to purchase additional vacation time.

This position is a salary grade of 7 or 8 and ranges from $99,600- 192,900.
Final determination of salary grade will be based on candidate's skills and experience, and base salary will be set within the applicable range according to job scope, responsibility and competitive market value.
For more information on salary and benefits, click here:
https://fordcareers.co/GSR
Visa sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.
We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.
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About Ford

Sourced by ZipRecruiter

At Ford Motor Company, we believe freedom of movement drives human progress. With our incredible plans for the future of mobility, we have a wide variety of opportunities for you to accelerate your career and help us define tomorrow's transportation.

Industry

Civil engineering construction

Company size

51 - 200 Employees

Headquarters location

Doral, FL, US

Year founded

1982

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