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Product Launch Manager Jobs in Racine, WI (NOW HIRING)

Brady

Product Manager - Signs & Labels

Milwaukee, WI · On-site

They will work with research and development (internal or external teams) to define, build and launch new products. * Owns and manages product category strategy and P&L to achieve established revenue ...

Chipply

Product Manager

New Berlin, WI · On-site

... and launch online stores with ease and confidence. Position Overview: We are looking for a ... customer-focused Product Manager to join our team and help drive the vision, strategy, and ...

Chipply

Product Manager

New Berlin, WI · On-site

... and launch online stores with ease and confidence. Position Overview: We are looking for a ... customer-focused Product Manager to join our team and help drive the vision, strategy, and ...

Brady

Associate Product Manager

Milwaukee, WI · On-site

... launch, growth, maturity, decline, and EOL. Their time will be split between new product development support and product lifecycle management. * Support the development and implementation of a ...

BRADY CORPORATION

Manufacturing Engineer

Milwaukee, WI · On-site

$71K - $92K/yr

This position has the potential to have management responsibility for area team leaders and/or ... Serves as gatekeeper for process capability prior to product launch. * Identifies and eliminates ...

Directsupply

Product Manager - DS Brands

Milwaukee, WI · On-site

Establish and manage product roadmaps, driving the successful launch of new products and enhancements * Leverage AI and data analytics to inform portfolio planning, accelerate solution development ...

BRADY CORPORATION

Manufacturing Engineer

Milwaukee, WI · On-site

$71K - $92K/yr

This position has the potential to have management responsibility for area team leaders and/or ... Serves as gatekeeper for process capability prior to product launch. * Identifies and eliminates ...

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All JobsProduct Launch JobsProduct Launch Manager JobsProduct Launch Manager Jobs in Racine, WI

Product Launch Manager information

See Racine, WI salary details

$48.3K

$149.5K

$184.7K

How much do product launch manager jobs pay per year?

As of Sep 9, 2026, the average yearly pay for product launch manager in Racine, WI is $149,470.00, according to ZipRecruiter salary data. Most workers in this role earn between $132,200.00 and $184,700.00 per year, depending on experience, location, and employer.

What does a product launch manager do?

A Product Launch Manager is responsible for planning, coordinating, and executing the introduction of new products to the market. They work closely with cross-functional teams such as marketing, sales, engineering, and customer support to ensure a successful launch. Their role includes developing launch strategies, setting timelines, managing budgets, and measuring the effectiveness of the launch. Product Launch Managers also gather feedback post-launch to refine future product rollouts and maximize the product’s success.

What are the key skills and qualifications needed to thrive as a product launch manager?

To thrive as a Product Launch Manager, you need a solid background in project management, go-to-market strategy, and cross-functional coordination, often supported by a business or marketing degree. Familiarity with tools like project management software (e.g., Asana, Jira), CRM systems, and analytics platforms is typically required. Outstanding communication, problem-solving, and leadership skills help distinguish top performers in this role. These abilities ensure successful, timely product launches that align with business goals and deliver strong market impact.

What are some common challenges a product launch manager faces when coordinating cross-functional teams?

A Product Launch Manager often encounters challenges in aligning cross-functional teams, such as marketing, sales, engineering, and customer support, to meet tight launch deadlines. Communication gaps or differing priorities among departments can lead to delays or misunderstandings. Successfully managing these dynamics involves proactive planning, setting clear expectations, and facilitating regular check-ins to ensure everyone is on track and issues are addressed quickly. Building strong relationships and fostering open communication across teams is key to a smooth and successful product launch.

What is the difference between Product Launch Manager vs Product Marketing Manager?

AspectProduct Launch ManagerProduct Marketing Manager
Primary FocusPlanning and executing product launchesDeveloping marketing strategies and messaging
ResponsibilitiesCoordination of cross-functional teams, launch timelines, and go-to-market activitiesMarket research, positioning, and promotional campaigns
Required SkillsProject management, communication, cross-team collaborationMarket analysis, branding, customer insights
Work EnvironmentCollaborative, cross-departmental teams during product launchesMarketing departments, strategic planning teams

The Product Launch Manager focuses on executing the launch process, coordinating teams, and ensuring timely delivery of new products. In contrast, the Product Marketing Manager concentrates on market positioning, messaging, and promotional strategies to drive product adoption. Both roles are essential in bringing a product to market but differ in scope and daily responsibilities.

How much does a product launch manager make?

A product launch manager's salary typically ranges from $70,000 to $130,000 annually, depending on experience, industry, and location. Senior roles or those in large companies may offer higher compensation, often including bonuses and benefits. Strong project management skills and familiarity with product lifecycle tools can influence earning potential.

What are popular job titles related to Product Launch Manager jobs in Racine, WI?

For Product Launch Manager jobs in Racine, WI, the most frequently searched job titles are:

What job categories do people searching Product Launch Manager jobs in Racine, WI look for?

The top searched job categories for Product Launch Manager jobs in Racine, WI are:

What cities near Racine, WI are hiring for Product Launch Manager jobs?

Cities near Racine, WI with the most Product Launch Manager job openings:

Product Launch Manager jobs near you
Infographic showing various Product Launch Manager job openings in Racine, WI as of August 2026, with employment types broken down into 88% Full Time, 11% Part Time, and 1% Contract. Highlights an 84% Physical, 3% Hybrid, and 13% Remote job distribution, with an average salary of $149,470 per year, or $71.9 per hour.

Product Manager - Signs & Labels

Milwaukee, WI • On-site

Brady Corporation
See more jobs at Brady Corporationexternal

Full-time

Posted 13 days ago

Brady Corporation rating

9.3

Company rating: 9.3 out of 10

Based on 8 frontline employees who took The Breakroom Quiz

Job description

We are seeking a Senior Product Manager, who is responsible for their product category business, including strategy, P&L, roadmap, and pricing. This person works closely with engineering, operations, strategic sourcing, channel management and marketing to define, develop, implement and maintain the value proposition around the product line, incorporating product lifecycle management and marketing requirements to meet customer expectations. This person will conduct VOC and market research to build a strategic roadmap that will ensure product relevance, innovative advancements and meet revenue goals. They will work with research and development (internal or external teams) to define, build and launch new products.
  • Owns and manages product category strategy and P&L to achieve established revenue, margin and profit goals
  • Owns product lifecycle strategy for product offering
  • Develops and implements new product roadmap based on voice of customer and market research
  • Develops and executes pricing strategy for both list and off-book pricing
  • Maintains market position of products through competitive review
  • Develops a comprehensive knowledge base of major market segments, the competitive environment, and key competitors that drives action for Sales, Marketing, and R&D.
  • Works with Engineering, Operations and Strategic Sourcing to identify and execute cost out initiatives to maintain market competitiveness
  • Partners with Marketing Communications on marketing materials, press releases and launch plans consistent with established value proposition
  • Develops and implements marketing and sales strategies for specific product groups
  • Collaborates with channel management to drive product positioning and sales for target markets
  • Responsible for training both internal and external partners on product line to drive growth
  • Measures success by organic growth, increasing gross margins and operating income, and a strong pipeline of new products
  • Partners with R&D to drive development of product and platform extensions.

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