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Product Commercialization Jobs (NOW HIRING)

ForceBrands

Product Development Manager

Brooklyn, NY

$120K - $151K/yr

This role will own the full product development lifecycle from concept through commercialization and will play a key role in shaping the future product roadmap. What You'll Be Doing • Drive new ...

Viaflex

Product Line Engineer

Sioux Falls, SD · On-site

Support new product commercialization by defining technical requirements, evaluating manufacturability, and assisting with product scale-up. * Lead and support continuous improvement initiatives that ...

Genus PLC

Commercialization Program Manager

$105K - $122K/yr

Role Overview In this hands on role you will report to the Director of New Product Commercialization and coordinate critical elements of the global PRP commercialization program. You will conduct ...

Genus PLC

$105K - $122K/yr

Role Overview In this hands on role you will report to the Director of New Product Commercialization and coordinate critical elements of the global PRP commercialization program. You will conduct ...

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Product Commercialization information

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$51.5K

$159.4K

$197K

How much do product commercialization jobs pay per year?

As of Jun 22, 2026, the average yearly pay for product commercialization in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Product Commercialization, and why are they important?

To thrive in Product Commercialization, you need a strong understanding of market analysis, product development processes, and go-to-market strategies, often backed by a degree in business, marketing, or a related field. Familiarity with tools like Salesforce, project management software, and data analytics platforms is typically required. Exceptional communication, cross-functional collaboration, and problem-solving skills help professionals excel in bringing products successfully to market. These capabilities are crucial for effectively launching products, ensuring market fit, and driving business growth.

What skills are needed for commercialization?

Product commercialization requires skills in project management, market research, and cross-functional collaboration. Strong communication, strategic thinking, and knowledge of product development processes are essential, along with proficiency in data analysis and familiarity with industry regulations. Technical understanding and the ability to coordinate teams help ensure successful product launch and market adoption.

What does a commercialization specialist do?

A commercialization specialist manages the process of bringing new products to market by coordinating research, development, marketing, and sales activities. They analyze market potential, develop launch strategies, and ensure compliance with regulations, often using project management tools and industry knowledge to facilitate successful product launches.

What is the difference between Product Commercialization vs Product Manager?

AspectProduct CommercializationProduct Manager
Primary FocusLaunching and promoting products to the marketOverseeing product development and strategy
Work EnvironmentMarketing, sales, and distribution teamsCross-functional teams including engineering, design, and marketing
Required SkillsMarket analysis, go-to-market strategies, sales enablementProduct lifecycle management, stakeholder communication, strategic planning

Product Commercialization focuses on bringing a product to market, emphasizing marketing and sales strategies. In contrast, a Product Manager oversees the entire product lifecycle, including development, strategy, and user experience. While both roles collaborate closely, Product Commercialization is more externally oriented, ensuring successful product launch and adoption, whereas Product Managers manage the product's overall success from conception to retirement.

What is product commercialization?

Product commercialization is the process of bringing a new product to market, including activities such as production, marketing, distribution, and sales. For product commercialization roles, skills in project management, market analysis, and cross-functional collaboration are essential to successfully launch and scale products.

What are jobs to be done in JTBd?

In product commercialization, jobs to be done (JTBD) refer to the specific customer needs or problems that a product aims to address. Understanding these jobs helps teams develop solutions that deliver value and meet market demands, often involving customer research, market analysis, and product design. Identifying JTBD is essential for successful product launch and adoption.

What are some common challenges faced in a Product Commercialization role, and how can they be addressed?

Professionals in Product Commercialization often encounter challenges such as aligning cross-functional teams, navigating regulatory requirements, and managing tight timelines for product launches. Effective communication and collaboration with marketing, R&D, and supply chain teams are essential to ensure everyone is working towards the same goals. Staying organized and proactively identifying potential roadblocks can help mitigate delays, while strong project management skills enable successful coordination across diverse stakeholders.
More about Product Commercialization jobs
What cities are hiring for Product Commercialization jobs? Cities with the most Product Commercialization job openings:
What are the most commonly searched types of Product Commercialization jobs? The most popular types of Product Commercialization jobs are:
What job categories do people searching Product Commercialization jobs look for? The top searched job categories for Product Commercialization jobs are:
Product Commercialization jobs near you
Infographic showing various Product Commercialization job openings in the United States as of June 2026, with employment types broken down into 100% Full Time. Highlights an 72% In-person, 14% Hybrid, and 14% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.
Senior Manager, Global Market Development - New Product Commercialization Excellence

Senior Manager, Global Market Development - New Product Commercialization Excellence

Thermo Fisher Scientific

Eugene, OR

$130K - $175K/yr

Full-time

Medical, Dental, Vision, Life, Retirement, PTO

Posted 16 days ago

Thermo Fisher Scientific rating

7.7

Company rating: 7.7 out of 10

Based on 401 frontline employees who took The Breakroom Quiz

187th of 519 rated manufacturers

Job description

Work Schedule

Standard (Mon-Fri)

Environmental Conditions

Office

Job Description

How will you make an impact?

The Senior Manager, Global Market Development plays a critical leadership role within the Protein and Cell Analysis (PCA) business leading new product launch commercialization strategy and execution excellence.


Lead and standardize the global commercialization marketing strategy and execution process for new product introductions (NPIs), ensuring disciplined stage-gate delivery, launch readiness, sales enablement, and post-launch performance optimization. This ensures that innovations are not only strategically positioned but flawlessly launched and adopted in market.

The Sr. Manager contributes to business performance through strategic marketing leadership, demand generation, and strong global-regional alignment, while operating within the broader portfolio and financial strategy defined by senior leadership. This is not a commercial/sales role and preferred candidates will have demonstrated experience in developing and executing go-to-market strategies, demand generation through digital channels and sales enablement, and a keen ability to translate data into tangible customer insights.

This is an on-site position.

What will you do?

1. New Product Commercialization Strategy & Launch Excellence

  • Own global NPI go-to-market commercialization strategy, planning and execution rigor for protein and cell analysis business.
  • Lead cross-functional launch readiness in partnership with Product Management, Program management, R&D, Regional Marketing and Commercial teams.
  • Ensure completion of all stage-gate marketing deliverables.
  • Develop:
    • Global launch playbooks
    • Value propositions and messaging hierarchies
    • Sales enablement tools and training materials
    • Launch campaign toolkits for regional deployment
  • Establish launch KPIs and post-launch performance dashboards.
  • Drive continuous improvement of launch effectiveness and time-to-revenue.

2. Demand Generation & Channel Optimization

  • Develop and execute integrated global campaigns across:
    • Digital (SEM, SEO, display, video, social)
    • Email automation
    • Web and content marketing
    • Trade shows and scientific events
  • Optimize channel mix to maximize ROI and funnel acceleration.
  • Establish and manage campaign performance dashboards.
  • Translate analytics into tactical adjustments to achieve revenue targets.
  • Manage regional advertising and promotional budgets within approved AOP.

3. Market Analytics & Insights

  • Gather and synthesize Voice of Customer (VOC) and Voice of Sales (VOS).
  • Provide actionable insights to refine segmentation and campaign strategy.
  • Support revenue forecasting for owned programs.

4. People Leadership & Cross-Functional Influence

  • Lead and develop a team of marketing professionals.
  • Drive accountability, professional growth, and performance rigor.
  • Influence across Product Management, R&D, Sales, Pricing, and Regional Marketing.
  • Operate effectively within a highly matrixed global environment.
  • Present marketing strategies and results to senior leadership.

Qualifications

Education

  • Bachelor’s degree in Biology, Biochemistry, Cell Biology, Marketing, Business, or related field
  • Advanced degree preferred

Experience

  • 10+ years in market development or strategic marketing within life sciences
  • Demonstrated product commercialization and NPI leadership experience; Experience commercializing/launching instruments, reagents, and/or consumables
  • 3+ years people management experience
  • Strong digital marketing expertise with measurable campaign impact
  • Proven ability to translate analytics into revenue-driving decisions

Compensation and Benefits

The salary range estimated for this position based in California is $130,000.00–$175,000.00.

This position may also be eligible to receive a variable annual bonus based on company, team, and/or individual performance results in accordance with company policy. We offer a comprehensive Total Rewards package that our U.S. colleagues and their families can count on, which includes:

  • A choice of national medical and dental plans, and a national vision plan, including health incentive programs

  • Employee assistance and family support programs, including commuter benefits and tuition reimbursement

  • At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, and short- and long-term disability in accordance with company policy

  • Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan

  • Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

For more information on our benefits, please visit: https://jobs.thermofisher.com/global/en/total-rewards

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