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Product Commercialization information

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$51.5K

$159.4K

$197K

How much do product commercialization jobs pay per year?

As of Jul 14, 2026, the average yearly pay for product commercialization in the United States is $159,405.00, according to ZipRecruiter salary data. Most workers in this role earn between $141,000.00 and $197,000.00 per year, depending on experience, location, and employer.

What are the key skills and qualifications needed to thrive in Product Commercialization, and why are they important?

To thrive in Product Commercialization, you need a strong understanding of market analysis, product development processes, and go-to-market strategies, often backed by a degree in business, marketing, or a related field. Familiarity with tools like Salesforce, project management software, and data analytics platforms is typically required. Exceptional communication, cross-functional collaboration, and problem-solving skills help professionals excel in bringing products successfully to market. These capabilities are crucial for effectively launching products, ensuring market fit, and driving business growth.

What skills are needed for commercialization?

Product commercialization requires skills in project management, market research, and cross-functional collaboration. Strong communication, problem-solving abilities, and knowledge of industry regulations and product development processes are also essential for successfully bringing a product to market.

Is being a BDM a stressful job?

Business Development Managers (BDMs) often face stress due to targets, client negotiations, and managing multiple priorities. The role requires strong communication, time management, and resilience, which can contribute to a high-pressure environment, especially in competitive industries.

What is the difference between Product Commercialization vs Product Manager?

AspectProduct CommercializationProduct Manager
Primary FocusLaunching and promoting products to the marketOverseeing product development and strategy
Work EnvironmentMarketing, sales, and distribution teamsCross-functional teams including engineering, design, and marketing
Required SkillsMarket analysis, go-to-market strategies, sales enablementProduct lifecycle management, stakeholder communication, strategic planning

Product Commercialization focuses on bringing a product to market, emphasizing marketing and sales strategies. In contrast, a Product Manager oversees the entire product lifecycle, including development, strategy, and user experience. While both roles collaborate closely, Product Commercialization is more externally oriented, ensuring successful product launch and adoption, whereas Product Managers manage the product's overall success from conception to retirement.

What is product commercialization?

Product commercialization is the process of bringing a new product to market, including activities such as production, marketing, distribution, and sales. For product commercialization roles, skills in project management, market analysis, and cross-functional collaboration are essential to successfully launch and scale products.

Are PMs in high demand?

Product Managers (PMs) are in high demand across many industries due to their role in guiding product development and strategy. Companies seek skilled PMs with strong communication, technical knowledge, and project management skills, often requiring experience with tools like Agile and Scrum. The demand is expected to grow as organizations prioritize innovation and customer-centric products.

What are some common challenges faced in a Product Commercialization role, and how can they be addressed?

Professionals in Product Commercialization often encounter challenges such as aligning cross-functional teams, navigating regulatory requirements, and managing tight timelines for product launches. Effective communication and collaboration with marketing, R&D, and supply chain teams are essential to ensure everyone is working towards the same goals. Staying organized and proactively identifying potential roadblocks can help mitigate delays, while strong project management skills enable successful coordination across diverse stakeholders.
More about Product Commercialization jobs
What cities are hiring for Product Commercialization jobs? Cities with the most Product Commercialization job openings:
What are the most commonly searched types of Product Commercialization jobs? The most popular types of Product Commercialization jobs are:
What job categories do people searching Product Commercialization jobs look for? The top searched job categories for Product Commercialization jobs are:
Product Commercialization jobs near you
Infographic showing various Product Commercialization job openings in the United States as of July 2026, with employment types broken down into 95% Full Time, 3% Part Time, 1% Contract, and 1% Summer. Highlights an 86% Physical, 3% Hybrid, and 11% Remote job distribution, with an average salary of $159,405 per year, or $76.6 per hour.
Product Commercialization & Marketing Director

Product Commercialization & Marketing Director

Splitit

Manhattan, NY • On-site

Other

Re-posted 17 days ago

Job description

Salary:

About Splitit

Our vision is to help consumers responsibly enrich their lives by leveraging the credit theyve already earned in a new and impactful way. Today consumers want control of how they pay for the things they want and need. Splitit is the only payment platform that enables consumers to use their existing credit to break payments into smaller, bite-sized pieces to pay over-time with no lengthy applications or new credit checks. That keeps money in the hands of shoppers to use as they want. By helping shoppers pay later, we drive new sales and higher order values for our merchants and retail partnersa win-win for everyone. Splitit operates globally and has offices in Atlanta, New York, London, and Tel Aviv.


Who We Are

Our culture is an environment of innovation, inspiration, and open communication. We live by the following values: Unique Perspective. Unwavering Courage. Bold Determination. Deliver Impact. Our values arent words we post on the wall- they make up the essence of who we are and how we make business decisions. They also shape the way we hire- so if you work with us, you will likely embody these too.


The Opportunity

We are seeking a dynamic, strategic, and execution-oriented Product Marketing & Commercialization Manager to join our growing global marketing team.

This hybrid role blends product marketing, commercialization strategy, and event executionideal for someone who can develop go-to-market plans, drive adoption, and execute campaigns that position Splitit as the leading embedded payments solution for merchants and partners.

You will report to the Head of Global Marketing and work closely with cross-functional teams across Product, Sales, Customer Success, and Partnerships.


What Youll Do

Go-to-Market & Product Marketing

  • Develop and execute comprehensive go-to-market strategies for new product launches and feature enhancements, ensuring alignment with company objectives and market opportunities.
  • Conduct market analysis to identify customer needs, competitive trends, and emerging opportunities within the payments, BNPL, and fintech ecosystem.
  • Craft clear, compelling positioning and messaging that differentiate Splitits offerings and resonate with key audiences (merchants, partners, and consumers).
  • Build and deliver sales enablement tools, product one-pagers, and training materials to empower the commercial team.
  • Collaborate with Product to ensure feature launches are customer-ready and marketing-led from concept to release.
  • Track and report campaign performance, ROI, and event impact against commercial objectives.


Cross-Functional Collaboration

  • Partner with internal stakeholders to ensure consistent storytelling and unified go-to-market execution.
  • Serve as a key liaison between Marketing, Product, and Sales to ensure alignment of product readiness, positioning, and pipeline development.
  • Collaborate with external partners (agencies, vendors, influencers) for joint campaigns or launch initiatives.


Who You Are

  • Bachelors degree in Marketing, Communications, Business, or a related field.
  • 35 years of experience in B2B marketing, product marketing, or commercialization, ideally in payments, fintech, POS lending, or SaaS.
  • Strong understanding of card payments, card acquiring, and financial technology is a plus.
  • Proven track record in launching and marketing new products, building campaigns that drive adoption, and achieving growth targets.
  • Excellent written and verbal communication skills; able to craft clear messaging and deliver impactful presentations.
  • Highly organized with exceptional project management skills and the ability to handle multiple priorities in a fast-paced environment.
  • Experience using HubSpot, Canva, LinkedIn Campaign Manager, or similar marketing platforms is a plus.
  • Analytical mindset, comfortable using data to optimize campaigns and measure success.
  • Collaborative team player who thrives in a cross-functional, global organization.


Diversity & Equality

At Splitit, we believe were strongest when we can be different together. Diversity, Equity, and Inclusion are not metricsthey are part of our DNA. We strive to build teams as diverse as our markets and to create space for every individual to bring their full self to the table.

Splitit is an equal opportunity employer. All qualified applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status. We provide reasonable accommodations to ensure all individuals can participate fully in our hiring and work processes.