Pr Manager Jobs in Silver Spring, MD (NOW HIRING)

Senior Residential Public Relations & Communications Manager
Job Description
Job Description CoStar Group is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world's real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers. We've continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate. Role Overview We are seeking a Senior Manager, Residential Public Relations & Communications to lead and execute a comprehensive public relations and communications strategy for CoStar Group's residential brands, with a primary focus on Homes.com and Apartments.com. This role will drive awareness, engagement, media impressions, and share of voice across consumer, business, financial, technology, and real estate media. The Senior Manager will position Homes.com and Apartments.com as authoritative voices in the for-sale and rental housing markets, elevate proprietary data and insights, and secure high-impact media opportunities for senior leaders and in-house experts. This is a senior-level, hands-on role based in Arlington, Virginia, working in the office five days per week, and reporting to the Vice President of Marketing and Communications. Responsibilities Develop and lead an integrated residential public relations strategy for Homes.com and Apartments.com, positioning both brands as leaders in the for-sale and rental housing markets. Build and maintain strong relationships with national and regional reporters across real estate, housing, business, technology, financial, and consumer media. Promote proprietary residential data, research, and insights through proactive media outreach, written analyses, and data-driven storytelling. Develop written communications including press releases, market reports, media pitches, talking points, and executive briefing materials. Secure high-profile interviews, TV appearances, speaking engagements, and event opportunities for residential brand leaders and subject-matter experts. Collaborate with external public relations agencies, ensuring alignment with brand priorities, messaging, and annual PR plans. Collaborate closely with Product Marketing, Corporate Communications, Content, social media, Product, and Design teams to identify compelling narratives and timely story opportunities. Work directly with economists, analysts, and data teams to translate complex residential market data into accessible, media-ready insights. Monitor daily media coverage and industry trends, providing regular analysis and recommendations to optimize PR strategy and messaging. Manage incoming media inquiries, including requests for data, commentary, and executive interviews. Track current events and housing-related news to generate timely, relevant, and newsworthy press opportunities. Produce approximately 3-5 data-driven press releases per month across residential topics. Qualifications Bachelor's degree from an accredited, in person, not-for-profit University or College; Master's degree preferred Minimum of 7 years of professional experience in public relations or communications, with a strong emphasis on consumer and industry strategy and execution. At least 3 years of experience focused on residential real estate, housing, rentals, or consumer marketplaces. Deep understanding of the modern media landscape and strong news judgment. Established relationships with reporters covering housing, real estate, business, finance, and economics. Proven success in creative pitching and securing earned media coverage. Experience working directly with executive-level leaders on messaging, interviews, quotes, and presentations. Ability to manage multiple priorities simultaneously in a fast-paced, deadline-driven environment. Excellent writing, editing, and verbal communication skills. Strong analytical mindset with the ability to translate data into compelling narratives. Proficiency with Microsoft Word, Excel, and PowerPoint; familiarity with major social media platforms including LinkedIn, X (Twitter), and Facebook. What's in it for you? When you join CoStar Group, you'll experience a collaborative and innovative culture working alongside the best and brightest to empower our people and customers to succeed. We offer you generous compensation and performance-based incentives. CoStar Group also invests in your professional and academic growth with internal training, and tuition reimbursement, Our benefits package includes (but is not limited to): Comprehensive healthcare coverage: Medical / Vision / Dental / Prescription Drug Life, legal, and supplementary insurance Virtual and in person mental health counseling services for individuals and family Commuter and parking benefits 401(K) retirement plan with matching contributions Employee stock purchase plan Paid time off Tuition reimbursement On-site fitness center and/or reimbursed fitness center membership costs (location dependent) Access to CoStar Group's Employee Resource Groups Complimentary gourmet coffee, tea, hot chocolate, fresh fruit, and other healthy snacks We welcome all qualified candidates who are currently eligible to work full-time in the United States to apply. However, please note that CoStar Group is not able to provide visa sponsorship for this position. The final salary or hourly rate offered for this role with fall within the range set forth below based on a variety of factors, including but not limited to, geographic location, skills, and competencies. Base Compensation: $107,000.00 - $181,000.00 Hourly
CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing